A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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A roundup of detergent and fabric softener commercials: from relatable to humorous (21–30)
P&G Bold “White Tea” editionFuma Kikuchi, IKKO
This commercial features Fuma Kikuchi as the “Laundry Lord,” conveying the appeal of Bold through his reactions.
This time, the focus is on a massage scene, depicting a sequence where he’s moved by the scent emanating from a towel.
At the very moment he experiences the fragrance, IKKO enthusiastically chimes in with words of agreement, adding a comedic touch.
From there, the ad clearly explains the reason behind the scent, and because the flow is humorous, it also conveys a desire for viewers to try it casually.
P&G Lenor Aroma Jewel ‘White Floral’ Edition
This commercial promotes the luxurious fragrances of Lenor Aroma Jewel while also conveying its wide range of variations.
It portrays how the product’s perfectly balanced scent solves a common family concern: disliking the overly sweet fragrances often found in fabric softeners.
With imagery like flowers swirling up after use, it conveys a fragrance that tastefully brightens everyday life.
P&G Lenor “Lenor Eau de Luxe: Sunday” VersionChiba Yuka
This commercial expresses the fragrance of the Lenor Eau de Luxe series by layering Yuka Chiba’s relaxed everyday life with Sazae-san’s gentle illustrations.
It depicts her sleeping wrapped in a comforter, highlighting how the soft smile she shows there conveys that the scent supports relaxation.
It also shows her after she wakes up in her daily routine and how the fragrance spreads in that scene, which effectively demonstrates both its diffusion and its lasting power—an important point of the ad.
P&G Lenor Happiness “Bath Towel & Hand Towel Absorbency” VersionRiho Yoshioka, Marika Matsumoto
This commercial portrays how Lenor Aroma Jewel not only enhances fragrance but also improves quality, shown through casual everyday moments with Riho Yoshioka and Marika Matsumoto.
It highlights towel quality—despite not having used a hair dryer yet, their hair is already starting to dry—conveying increased absorbency.
By demonstrating this boost in absorbency, the ad also emphasizes how it differs from conventional fabric softeners.
Because the effectiveness is conveyed through everyday conversation, it also suggests the product is easy to use in daily life.
P&G Lenor Happiness “Talkative Little Sister: Towels & Shirts” EditionRiho Yoshioka, Marika Matsumoto
This is a commercial that comically conveys the effects of Lenor Happiness, in which Riho Yoshioka speaks on behalf of Marika Matsumoto’s reactions to freshly washed laundry.
The story unfolds as she senses the fragrance while hanging the clothes, and her response clearly communicates the product’s strong effectiveness.
Because it’s an everyday, casual conversation, it also suggests that this fragrance is easy to enjoy in daily life.
Including the beautiful visuals of fluttering petals, the ad evokes a sense of a rich, luxurious scent.
P&G Lenor Happiness “Astonishingly Luxurious Experience” (version)Riho Yoshioka, Marika Matsumoto
This commercial introduces Lenor Happiness’s Yume-Fuwa Touch, which delivers cashmere-like smoothness.
It showcases, with lavish visuals, how simply washing with it makes knits softer.
The narrative has Marika Matsumoto surprised by how much more comfortable her clothes feel than before, with Riho Yoshioka responding—clearly conveying the product’s effectiveness through her reaction.
The pronounced reactions are a key point, giving the impression that the luxurious feel on the skin is also being expressed.
P&G Lenor Antibacterial Beads “Still Don’t Know” VersionYuki Amami
This commercial features Yuki Amami powerfully introducing Lenor’s antibacterial beads that deliver boil-wash-level odor elimination.
Because yellowing and odors start to bother you quickly, early action is crucial—and these antibacterial beads are the perfect solution.
The ad explains which ingredients work and how, and conveys how that leads to greater comfort.
The refreshing visuals showing odors being eliminated also leave a strong impression of the product’s effectiveness.