A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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A roundup of detergent and fabric softener commercials: from friendly, relatable spots to hilarious ones (71–80)
P&G Bold “Full of Pink” VersionMiranda Kerr
Note also that the Bold liquid is pink—the commercial portrays a sense of glamour even from its appearance.
It shows Miranda Kerr returning from shopping, and the large stack of Bold behind her conveys trust in its glamour and effectiveness.
The visuals overall emphasize pink, further highlighting the fragrance’s luxurious feel.
P&G Bold “Uttori Bounce” VersionYuko Ogura, KAYTRANADA and Kaylyn (Keirin) Russo
This commercial highlights that Bold contains fabric softener, brightly promoting its soft finish.
It shows Yuko Ogura and Cailin Russo bringing their faces close to freshly dried laundry, and their smiles convey the softness and rich fragrance.
The sparkling light effects in the sunny setting also help accentuate the sense of glamour.
P&G Bold “Laundry That Lifts Your Mood” VersionYuko Ogura, KAYTRANADA and Kaylyn (Keirin) Russo
This commercial brightly conveys that using gel pods saves you the trouble of measuring and makes laundry easier.
It shows Kailyn Russo tossing a gel pod into the washing machine and Yuko Ogura reacting with surprise at how convenient it is.
The constant smiles are also a key point, communicating that this ease makes doing laundry more enjoyable.
P&G Bold 2016Moe Yamaguchi, Cailin Russo
This commercial conveys the softness and rich fragrance of laundry washed with Bold through Moe Yamaguchi’s expressions as she’s wrapped in it.
As Moe Yamaguchi shows a blissful look, Kaylin Russo appears and explains that it’s thanks to Bold’s effects.
The combination of the bright, sunny scenery with her happy expression clearly communicates how effective it is.
P&G Bold Tokimeki Laundry “Bath” VersionYuta Hiraoka, Nene Otsuka
This commercial starts with a scenario where someone notices a pleasant scent from the person sitting next to them on a bus, and goes on to appeal the fragrance you get when using Bold.
It conveys that using Bold eliminates unpleasant odors and highlights a lovely scent—so effective that it can even move those around you.
With Yuta Hiraoka and Nene Otsuka showing gentle smiles, it also gives the impression of a refreshingly clean finish after washing.
P&G Gel Ball 3D “One sold every 0.3 seconds” versionKaori Momoi, Yuko Ogura, Kensuke Sasaki, Makiko Takizawa, Kumiko Okae, Shingo Kunieda
This commercial showcases various people talking about gel pods, highlighting what effects they love and how they use them.
It also mentions that one unit sells every 0.3 seconds, and by layering that fact with real testimonials, it reinforces trust in the product’s effectiveness.
As we see each person moving around and tossing gel pods in, it clearly conveys that they’re easy to use even when you’re busy.
P&G Bold 2008Tetsuji Tamayama, Shingo Suetsugu
This commercial highlights the fact that the detergent contains fabric softener, showcasing its effects through Tetsuji Tamayama and Shingo Suetsugu.
In a humorous twist, during a sports scene they hold towels washed with Bold and become more focused on the softness than on the competition itself.
In the end, even their opponents gather and show bright, cheerful expressions, effectively conveying a sense of refreshment.