A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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Compilation of detergent and fabric softener commercials: from relatable to humorous presentations (31–40)
P&G Lenor Super Deodorant “Dreamy Summer” EditionHaruka Ayase
Many people may be struggling with the smell on towels used to wipe sweat that won’t go away no matter how many times they’re washed.
What’s being recommended “especially for summer” is a combination of Lenor fabric softener and antibacterial beads.
It’s promoted as delivering a fluffy feel and a fresh scent, and many of you may be thinking, “I want to try it at home, too.”
NatureLab Laundrin: ‘I sense a hint of hope.’ (version)Sho Hirano
This is a striking commercial in which the story unfolds after Sho Hirano, who has come to a coin laundry, drops a coin.
The moment the coin hits the ground, music begins to play and a butterfly takes flight.
The scene then transitions to images of outer space and the open sky before eventually returning to the laundromat, which is now lush with plants, creating a botanical visual.
It’s a commercial that evokes the scent of Laundrin’s fabric softener.
Kao Attack ZERO: Spring High School Volleyball ‘The Last Match’ Version
This commercial conveys, through scenes from the Spring High School Volleyball Tournament, that dirt is inseparable from sports—and that Attack laundry detergent removes it, supporting the power to keep pushing forward.
It portrays athletes who didn’t get the results they hoped for, expressing a message of washing away their frustration and turning it into resolve to keep challenging themselves.
The music amplifies the tender, bittersweet atmosphere of the visuals: a piano rendition of the children’s song “Niji” (Rainbow).
Precisely because it’s performed solely with the gentle timbre of the piano, it leaves a quietly penetrating impression that closely accompanies and soothes their frustration.
Kao Attack Premium Gift: “White That Wraps Feelings”
This commercial expresses the warmth imbued in the Kao Premium Gift, which delivers a variety of Kao products.
Along with showing what’s inside, the white outfits and gentle smiles of the people exchanging the gift calmly convey a reassuring sense that dirt can be thoroughly removed.
The song that really highlights the gentle atmosphere of the visuals is Crazy Ken Band’s “Park no Koneko-chan” (Little Kitten in the Park).
Precisely because it overlaps with the soothing sound, you can sense the tenderness hidden within Ken Yokoyama’s powerful singing voice.
LION Soflan Airis ‘Hello, NEW AIR. ~First Time~’ Version
This is a commercial that promotes how laundry becomes soft when you use Soflan Airis, conveyed through the presence of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for it to be finished as she reads a book, evoking an expectation of a softness that leads to relaxation.
The song that further accentuates the gentle atmosphere depicted in the visuals is Bialystocks’ “Hoozue” (Chin in Hand).
It features a strikingly resonant bass, with various instruments gradually joining in, and the layering of sounds and vocals conveys a sense of warmth.
Compilation of detergent and fabric softener commercials: from friendly, relatable concepts to humorous ones (41–50)
Kao Attack: “Experiment” / “Introduction” — Whiter for those who believeAtsuko Takahata, Kengo Kora
This commercial shows Atsuko Takahata and Kengo Kora asking questions at a laboratory to find out what kind of effects Attack has.
Takahata, who can’t believe it whitens without even scrubbing, gradually becomes convinced as she watches the research process, clearly conveying the product’s astonishing effectiveness.
The music that further accentuates the fresh atmosphere of the predominantly white visuals is Franz Schubert’s Heidenröslein (Wild Rose).
With the piano at the center, it brings a sense of lightness within the refreshing mood and conveys a relaxed, everyday feeling.
Soflan Aroma Rich 2020Yui Aragaki
This commercial promotes how long the scent of Soflan Aroma Rich lasts, conveyed through Yui Aragaki’s personal impressions.
By talking about her dissatisfaction with previous fabric softeners—whose fragrance would change between the time of use and wearing—it communicates that Aroma Rich offers a quality unlike anything before.
The way her expression shifts to a smile as she senses the fragrance also powerfully evokes the richness of the scent.
The song that underscores the gently airy atmosphere depicted in the visuals is JYOCHO’s “Hikari Atsumete Oide yo.” Its softly acoustic arrangement is striking, and the tenderness in the vocals truly helps to calm the heart.