Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
docomo U22 Discount “Docomo-dake Returns” EditionNEW!Kyoka, Ai Kato
After nearly 20 years, the nostalgic Docomodake and Ai Kato are co-starring once again! With Kyoka joining as a new junior reporter, a comical back-and-forth unfolds.
We’ll share the appeal of the Docomo U22 Discount, which lets the whole family use smartphones affordably, in a fun way.
For those who remember the old commercials featuring Ai Kato and Docomodake, this will surely feel very nostalgic, won’t it?
au “Connected Peace of Mind Broadcasting Station” EditionNEW!Kasumi Arimura
Kasumi Arimura appears as a radio host delivering peace of mind, introducing the appeal of au Starlink Direct, which connects your smartphone as long as you can see the sky—even outside service areas.
She shares a story about sending beautiful photos to her family from a mountain with no reception.
Experience the reassurance of being connected anytime, anywhere.
Sony Xperia 1 VIII “Ready, choose, shoot.”NEW!
A commercial that fully conveys the appeal of Sony’s latest flagship smartphone, the Xperia 1 VIII.
Alongside the snappy phrase “Ready, pick, and shoot,” it highlights the convenience of the AI Camera Assistant.
Leave the complicated settings to AI—just choose the look you like, and anyone can easily capture stylish photos.
From camera enthusiasts to those who want to preserve everyday moments, it’s a device that’ll make you want to pick it up right away.
povo povo 2.0 “Bulk Giga Purchase” EditionNEW!
This is a must-read for anyone who wants to smartly review their smartphone plan.
With povo2.0, if you buy a year’s worth of data in one go, you can significantly reduce your monthly costs.
If you secure the amount you’ll use in advance, you can always enjoy peace of mind and great savings.
The lively melody of Jacques Offenbach’s Orpheus in the Underworld also sticks in your ears, making you want to hum along!
LINEMO “Mr. Kawaguchi and Yasuko’s Puppy: Coming Home” VersionNEW!Haruna Kawaguchi, Yasuko
When Haruna Kawaguchi comes home, Yasuko—dressed up as “Yasuko the dog”—runs up to her excitedly.
She’s not just happy; she’s eagerly trying to convey that LINEMO, the sponsor, is super affordable for everyone.
Rather than detailed pricing explanations, it’s a friendly, humorous commercial that lets viewers intuitively feel the low cost and ease of use.
Samsung Galaxy S26 Ultra “The Devil Wears Prada 2” VersionNEW!Helen J. Shen
This is a collaboration commercial between the movie The Devil Wears Prada 2 and the Galaxy S26 Ultra.
It features Helen J.
Shen using Circle to Search to smartly find information, showing how that convenient feature can be useful.
The shift from a tense expression to a smile also conveys that it’s an easy-to-use and helpful function.
Y!mobile Waimobile Mera Love Story “Trailer” Episode / “Episode 1” / “Episode 2”NEW!
This is a series of Y!mobile commercials titled “Y!mobile Mera Love Story.” It’s a school romantic comedy centered around the protagonist, Tsunagu, featuring unique heroines like his childhood friend Mera and the blonde gal Meri.
A key point is that all the heroines are played by Miichi Mera, which inevitably gives the footage a comical feel.
The heroines’ lines hide the service names, conveying the appeal of the services along the way.