Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
Samsung Galaxy S26 Ultra Encircle Search “Find Your Favorite Style” VersionNEW!
This commercial introduces the search features built into the Galaxy S26 Ultra and highlights how they can be useful in everyday life.
The feature showcased here is the circle-to-search function, illustrating the ease of quickly looking up and obtaining things that catch your eye.
It also conveys a message about effortlessly researching and acquiring fashion items you’re interested in, and using that to enrich your daily life.
Y!mobile “Gigabyte Boost with PayPay” Version/NEW!
This commercial conveys that using PayPay with Y!mobile is a great deal and makes everyday life even more fulfilling.
It introduces a plan where your data increases based on how many times you pay with PayPay, letting you enjoy your smartphone even more.
The sequence where the character repeatedly says “PayPay” is also memorable, clearly showing how much you need to use it.
Y!mobile “Operation: Use Up All the Gigs 2”NEW!Tetsuro Degawa, Eiko Koike, Mana Ashida
This commercial highlights how Y!mobile lets you use your data more affordably, conveyed through the lively exchanges between Tetsurō Degawa, Eiko Koike, and Mana Ashida.
It portrays a family trying to use up their data, then pivots to introduce an appealing plan where any unused data rolls over to the next month.
From their reactions to the plan and the smiles they show at the end, it also comes across as a plan that supports everyday enjoyment.
SoftBank Shirato Family: “Dad Becomes a Satellite” EditionNEW!Aya Ueto, Yuno Nagao, Kanako Higuchi
This is a commercial that highlights how Starlink works even in situations with poor reception, like mountain climbing, emphasizing that you can receive messages anywhere.
The Shirato family’s father appears as a satellite, creating a fun world where he supports the signal, showcasing Starlink’s excellence.
As long as you can see the sky, you can get a connection—conveying both the possibilities of the future and a sense of reassurance.
Y!mobile Fast-Talking Tongue Twister: “Use it abroad just as is and save” version / “Super red-hot new plan launch” version /NEW!Mana Ashida
This commercial features Mana Ashida taking on a tongue-twister challenge to convey the appeal of Y!mobile, aiming to share its great value in a fun way.
Just before the challenge, her determined expression is striking, revealing her desire to do her best to communicate its charms.
Even when she slips up, she smiles—suggesting a plan that supports an enjoyable everyday life.
Y!mobile “Join Hands Around the World” EditionNEW!Tetsuro Degawa, Eiko Koike, Mana Ashida
This is a commercial that promotes how easy it is to use Y!mobile overseas and how it lets you connect with the world at a great value.
It features the family of Tetsurō Degawa, Eiko Koike, and Mana Ashida experiencing an overseas vibe in front of their home, conveying the convenience of using it abroad.
The song that further amplifies the excitement of heading overseas depicted in the visuals is PUFFY’s “Asia no Junshin.” The lyrics, which incorporate various places around the world, are a highlight and convey the idea of casually enjoying travel abroad.
Y!mobile “Galaxy Railroad” VersionNEW!Tetsuro Degawa, Eiko Koike, Mana Ashida
This commercial promotes Y!mobile’s Starlink through a unique worldview of a family enjoying a journey on the Galactic Railroad.
It conveys the reassurance of Starlink—if you can see the sky, you can connect—and the excellence of Y!mobile for offering it at a great value, through the lively conversation of Tetsuro Degawa, Eiko Koike, and Mana Ashida.
The song that further enhances the positive atmosphere depicted in the visuals is Godiego’s “The Galaxy Express 999.” It’s a memorable track with a sound that evokes a forward-looking attitude focused on the “railway” aspect, combined with bright, uplifting vocals.