Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: Charming, serialized ads that feel familiar (71–80)
Santaro Series ‘Onichan’s Parental Love’ Episode
In the commercial “Oni-chan no Oyagokoro” featuring the Santaro trio along with Masaki Suda and Fuku Suzuki, the Israeli folk song Kol Dodi is used.
This song sets to music verse 8 of chapter 2 from the Song of Songs in the Hebrew Bible, which speaks of hearing the voice of one’s beloved and their coming.
Its poignant melody evokes the nation and culture of Israel, making listeners feel as if they’ve stepped into the country just by hearing it.
In the commercial, the original song is used with a slightly pop-style arrangement.
Santaro Series: ‘Matching Outfits’ Edition
In the commercial “Matching Outfits,” featuring the three Santaro characters and Rina Kawaei, the German folk piece “Ländler in F” is used.
This song is a dance tune for couples.
Its buoyant, cheerful melody evokes a sweet, tingly feeling, as if you’re spending a fun moment with a lover.
Just like the CM’s storyline, it’s a perfect track to hype up a lovey-dovey couple.
Instead of J-pop and the like, it might be nice to go on a date with a song like this as your BGM from time to time!
Santaro Series: “The Shopping Song” Ad
In an au commercial, one of the Santaro trio—Urashima Taro, played by Kenta Kiritani, aka Uracchan—goes shopping using accumulated au WALLET points.
In the ad, Uracchan sings a parody of “Boken no Uta” (Adventure Song), originally sung by Oyachan (Thumbelina) played by Elaiza Ikeda before this commercial aired.
The parody is aptly titled “Okai-mono no Uta” (Shopping Song).
Set to a catchy melody, it celebrates using points to score great deals and how getting a bargain is a good thing.
He’s actually shopping for weapons to slay ogres, yet the song is so cheerful you’d never guess it’s pre-ogre-hunt! It makes you think, “Shopping can be this fun?” and feel like saving up points yourself.
Santaro Series “Composition” Episode
Uracchan, played by Kenta Kiritani, is composing a song for Santaro Day.
As always, he’s singing with a great voice.
Kinchan, played by Gaku Hamada, is acting like a producer and adds a phrase after Uracchan, but he’s told, “We don’t need that.” Am I the only one who feels soothed by him confidently belting out an off-key melody with a smug look on his face?
Santaro Series ‘Adventure Song’ Episode
This song, sung by Thumbelina played by Elaiza Ikeda in the hugely popular Momotaro series, is a track titled “Adventuring Song.” Its bouncy, skip-along feel makes you want to sing, and it captures the excitement of setting off on an adventure with Momo-chan and a whole bunch of friends.
Santaro Series: “Let’s Talk Family.”
The commercial “Let’s Talk Family,” featuring Shota Matsuda, Gaku Hamada, Kento Kiritani, and Nanao, uses an original CM track composed by Masakatsu Takagi, a musician and visual artist known for numerous commercials, TV dramas, and film scores.
The gentle melody unfolds as if depicting warm moments spent with family, and listening to it makes you feel like talking with your loved ones.
If it’s playing as background music during family time, you might even find it easier to honestly express the gratitude you don’t usually put into words!
Samsung Galaxy S24 Ultra “Chat Assist that eliminates language barriers”
A commercial introducing the translation feature built into chats on the Galaxy S24 Ultra.
When a Korean person shows a chat on the Galaxy S24 Ultra to an American man, it demonstrates how simply tapping “Tap to translate” instantly translates the conversation.
It’s a handy feature that removes language barriers.
The first half features the beautiful vocals of “Vissi d’arte, vissi d’amore,” and the second half uses “Reefa (feat.
AD.AM, i.t, IzzyOT & M1llz)” by Manchester rapper Ekayz.
It’s a stylish track with a strikingly cool beat.
