Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: Charming, serialized ads that feel familiar (71–80)
Samsung Galaxy Z Flip5 | Watch6 “Even more convenient and comfortable when used together”
This is a commercial showcasing the comfortable lifestyle you can achieve by combining Samsung’s Galaxy Z Flip5 and Watch6.
It highlights how their integration makes things even more convenient and how everyday life becomes more stylish.
The song used is “Drumroll,” a track whose powerful beat and light rap accentuate the stylish vibe.
Apple Trade In
The Apple Trade In commercial featured a song packed with onomatopoeia, didn’t it? It was pretty striking, so I bet many people remember it.
The song is “Ching Ching,” by rapper Ms.
Jade and singer Nelly Furtado.
In the track, the title phrase is repeated while it depicts a party getting lively.
By the way, “ching” is an onomatopoeic word for the sound of glasses clinking together.
Google Pixel #BestPhonesForever “Halftime”
Like football players huddling at halftime to plan their next moves, a certain company’s smartphone team holds a meeting on how to take on their rival, the Google Pixel 8.
The rival packs tons of features, but “we’ve got the looks!” declares the coach-like smartphone.
After rallying the team and sending them back onto the pitch, it turns out the coach smartphone is actually on friendly terms with Google Pixel—making for a curious, whimsical commercial.
The CM features ‘Guerrilla’ by American singer-songwriter Remi Wolf, adding an extra layer of cool to the already polished image of Google Pixel.
Google Pixel 9 & 9 Pro: “Your journey expands. Capture it together.”Hiroe Igeta
This commercial for the Google Pixel 9 and 9 Pro is set in Finland.
Hiroe Igeta and others enjoy an authentic sauna, followed by an impressively bold scene where they plunge into the Baltic Sea instead of a cold bath.
The ad also shows them using a Google Pixel to film each person individually, composite the footage, and edit the background to create a lovely two-shot photo.
It effectively conveys both the high functionality of the Google Pixel and the fun ways you can use it.
QT Mobile “Sri Jayawardenepura Kotte” VersionHiroshi Abe
This is a commercial for QT Mobile, the MVNO of the Kyushu Electric Power Group.
In this “Sri Jayawardenepura Kotte” version featuring actor Hiroshi Abe, he appears as a teacher.
Sri Jayawardenepura Kotte is the capital of Sri Lanka, and in the CM there’s a scene where the students repeat after Abe as he says it.
Then he pulls out another map and says the line, “QT Mobile is a great deal,” forcing in a QT Mobile promo in a somewhat over-the-top, surreal twist.
It’s a humorous spot that’s sure to make you chuckle.
UQ mobile UQUEEN ‘Big Purchase’ VersionHikari Mitsushima, Ryuhei Matsuda
This is a UQUEEN series commercial—familiar from UQ mobile’s ads—announcing that by signing up for an eligible UQ mobile plan, you can use Amazon Prime for three months.
In the ad, Ryuhei Matsuda orders Gachapin and Mukku dolls on Amazon for UQEEN, played by Hikari Mitsushima.
The next day, just when it seems the items have arrived, it turns out it’s not the products but Gachapin and Mukku themselves—an unexpected twist! Overall, it’s a very playful and cute commercial.
docomo Sekai Sonomanma Giga “Bocca della Verità” (Truth Mouth) VersionNao
This is a commercial themed around the Mouth of Truth, a sculpture in Italy said to trap the hands of liars.
After Nao says, “You absolutely need to rent Wi‑Fi overseas!” she puts her hand into the Mouth of Truth and can’t pull it out.
It turns out the story is meant to highlight that with a DOCOMO smartphone, you can use it abroad as is without renting Wi‑Fi.
It’s a brilliant development that clearly promotes the service while keeping viewers engaged.