Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Compilation of au commercials: the charm of a serialized, approachable ad series (41–50)
Santaro Series ‘Student Council President’ Edition
In the first CM of 2019, Takasugi crosses dimensions and runs in the student council election at the Santaro crew’s school.
While Kintaro makes off-the-mark proposals that don’t appeal to the audience at all, Takasugi offers a plan that’s ideal for everyone.
The original song used is the American folk tune “GKW Mixer.”
Summary of au commercials. The charm lies in the serialized, approachable ads (51–60)
Santaro Series “Mochitsuki” (Rice-Cake Pounding) Episode
It’s a good old Yugoslav folk song.
It’s made with just a classic guitar performance, and the melody somehow carries a Southeastern European flavor! It fits perfectly as background for the approaching chilly season.
Santaro Series: ‘Fits Perfectly’ Episode
It’s really funny how Orihime calls Kintarō “Sleeveless-kun.” Does her character have a slightly haughty setting to it? Princess Kaguya, the older sister, gets angry at her younger sister’s overly familiar attitude.
But Santarō doesn’t seem to mind at all, which is amusing too! The music here was provided by Ryo Nagano of APOGEE.
Santaro Series: New Member Edition
In 2018, Eurobeat and trance made a comeback thanks to DA PUMP’s “U.S.A.” Riding that wave, even Princess Kaguya shows off para para dancing in the commercial! The traditional ondo rhythm is cleverly arranged into EDM.
This is an original track created for the commercial.
Santaro Series: ‘Everyone Speaks English’
It has a very beautiful melody, but the lyrics are unique and amusing.
This is a highly talked-about song: a misheard-lyrics (soramimi) track by Marina Aikoltz.
Pay attention to the katakana-English lyrics that sound just like English!
Google Pixel 9 & 9 Pro: Let your journey go even further. “Gemini” edition
This commercial for the Google Pixel 9 and 9 Pro, depicting a trip to Finland, is the “Gemini” edition: Your journey, expanded.
It shows women using the AI assistant Gemini to make their travels even more enjoyable.
After watching it, many people probably thought, “I want to use Gemini too!”
Samsung Galaxy Z Flip5 ‘Find My Phone’ Edition
This is a commercial introducing the Galaxy Z Flip5.
A woman realizes, “I don’t have my phone!” and her friend with her exclaims, “What?!” Smartphones are expensive and packed with personal information, so it’s nerve-wracking when you can’t find them.
The panic when you realize you’ve actually lost it can be huge.
But with the Galaxy Z Flip5, you can pinpoint its location by searching on Google! With that, you can find it quickly and feel at ease.
