Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Compilation of au commercials: the charm of a serialized, approachable ad series (41–50)
Y!mobile Bakabon family turns into cats: ‘All plans 980 yen’ edition
The Y!mobile commercials featuring Mana Ashida, Tetsurō Degawa, and Eiko Koike are well known, and this one is part of a series where the three of them turn into cats.
The Bakabon family, who also become cats in the opening of the ad, are incredibly cute, aren’t they? In the commercial, the benefits of each plan—S, M, and L—are introduced.
Summary of au commercials. The charm lies in the serialized, approachable ads (51–60)
au Online Shop × Kaiji: ‘Suspicion and Truth’ Edition
This is a collaboration between au and Nobuyuki Fukumoto’s wildly popular manga, Kaiji: Ultimate Survivor.
The commercial features Kaiji and his nemesis Tonegawa, showcasing the convenience and value of the online shop alongside iconic scenes and lines from the manga.
It’s a fun ad that plays to each character’s traits: the incredulous, ever-skeptical Kaiji and the money-obsessed Tonegawa bantering with the narrator.
docomo ‘Docomo Point-Saving Plan Begins’ version
This is a promotional commercial for Docomo’s point-saving plan, where you can rack up lots of d POINTs by using d Barai (d Payment).
It’s a memorable ad featuring the d POINT mascot duo, the Poinco brothers, with a clear and simple presentation style.
Rakuten Mobile “Rakuten Platinum Band” version
This commercial announces the launch of Rakuten’s platinum band and promotes how Rakuten Mobile’s potential will expand even further from here.
The footage showing the president talking about the platinum band clearly conveys the seriousness of the initiative.
The overall use of large typography also underscores a strong determination to open up the future.
Sony Xperia 5 V × NiziU: “A new smartphone. A new me.” / LinkBuds S × NiziU: “You never know when the moment you want to get immersed will come.”
This is the song featured in the commercials for Sony’s Xperia 5 V smartphone and LinkBuds S earphones.
It was included on the album “COCONUT,” released in July 2023.
The commercials also drew attention because members of NiziU appeared in them.
With its powerful beat, a vibrant EDM-like track, and the members’ strong vocal performances, the song really builds momentum and comes together as a very cool track.
Google Pixel 8: ‘The AI smartphone made by Google’ edition
This is a commercial introducing the convenient features of Google’s AI smartphone, the Google Pixel 8.
It focuses on the comfortable user experience enabled by AI support, depicting how AI enhancements make photos, audio, and more enjoyable.
The song used is “Zoom,” whose rhythm-forward sound conveys a steadily rising sense of excitement.
Galaxy Z Fold5 “Carry a Big Screen With You” Edition
In the Galaxy Z Fold5 commercial titled “Carry the Big Screen,” it highlights how you can powerfully handle both play and work—continuing a game you were playing on the TV on the Galaxy Z Fold5, or picking up work you were doing on a computer on the Galaxy Z Fold5.
In the ad, there’s a visual gag that matches the lyrics of the background song “Please Don’t Go,” making it look like the TV and computer are pleading, “Don’t go!” Also, the version used in the commercial is a cover, and its vibe is quite different from the original track by KC & The Sunshine Band.