Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: the charm of the serialized, familiar ads (21–30)
au PAY Smart Loan “Application” versionKenjirō Tsuda, Kanon Narumi
This is a commercial that introduces what the au PAY Smart Loan is through an exchange between Kenjiro Tsuda and Kanon Narumi.
It starts with Narumi speaking to Tsuda, who doesn’t seem interested, and as the conversation progresses, it becomes clear that he actually is interested.
It also clearly portrays that if you’re an au user, applying is easy and it’s a convenient option to use.
The video has a casual tone that conveys the message: first, check whether it suits you.
au ‘We’ll keep connecting, even more.’ Version
This commercial conveys au’s efforts under the theme “Always, more, we’ll keep you connected.
au,” highlighting improvements and expansions of service areas across Japan and measures for events.
It depicts scenes like illuminations and festivals, clearly showing how au plays an active role in those settings.
Through the advance preparations, it also communicates a sense of care—ensuring participants can enjoy themselves more comfortably.
Summary of au commercials. The charm lies in the approachable, serialized ads (31–40)
au “Let’s go together in the first year of Reiwa” (version)Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Nanao, Masaki Suda, Rina Kawaei, Takashi Sasano, Tomoya Maeno
This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.
Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.
The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.
The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).
With a light rhythm and layered vocals, the dazzling sound conveys a positive message.
au Netflix “Dadaaan” VersionHonoka Matsumoto
It’s a commercial introducing that with au you can watch Netflix at no extra charge, and the execution is brimming with creativity.
Honoka Matsumoto is cooking, and when she’s about to set a pot in the sink, it slips from her hand and falls.
Intrigued by the sound, she intentionally drops the pot a few more times.
The reason is that the sound of the pot dropping sounds just like Netflix’s sonic logo.
Immediately afterward, she heads to an au shop, where we see her signing up for a smartphone plan.
It’s a striking commercial told from an unexpected perspective.
au “Deliver everything.” VersionShota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura
This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.
It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.
The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.
It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.
au Value Link Money Activity 2: The ‘Emperor-Style Money Activities’ EditionTakao Osawa
This is a commercial introducing money-saving techniques by the Heavenly Emperor played by Takao Osawa.
Although they’re called money-saving techniques, every one of them boils down to “wait,” and the ad highlights how easy it is to earn rewards by using the au PAY Card.
Osawa’s confident expression leaves a strong impression, making it a commercial that sticks in your memory after just one viewing.
au Starlink Direct: There’s no signal here! “Fishing” Version / “Connect on X” Version / “Hiking” Version / “Emergency” Version / “Camping” Version
Set against backdrops like the sea and mountains, this memorable commercial uses humorous scenes where, whenever someone tries to use their smartphone, they’re told, “There’s no signal here.” But as the narrator says, “My phone connects anywhere as long as it can see the sky,” the ad highlights that communication is possible using Starlink.
It further emphasizes that you can use not only emergency contacts but also your everyday apps, showing that you can use your smartphone as usual even in places where regular signals don’t reach.