Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: the charm of the serialized, familiar ads (21–30)
au iPhone Too High-Conscious! Takasugi-kun iPhone 17 Pro “Presentation” Version / “Call and Response” VersionRyunosuke Kamiki, Honoka Matsumoto, Nanase Nishino
This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
au Google Pixel Japan ‘100 Skies: Fireworks Coloring the Night Sky’ / ‘Blue Sky from the Mountain Summit’ / ‘Forgot My Smartphone, Matsukare’FRUITS ZIPPER
This commercial introduces the rollout of Google Pixel on au, showcasing how you can enjoy its rich features through scenes of FRUITS ZIPPER spending their summer.
It depicts a fireworks festival, highlighting not only how beautifully the fireworks can be captured, but also the fun presentation of features that beautify their faces.
The song that further accentuates the lively, youthful atmosphere portrayed in the footage is FRUITS ZIPPER’s “Pipopapo.” With its sparkling, buoyant sound suggested by the title and the bright vocals layered on top, a positive vibe clearly comes through.
Summary of au commercials. The charm lies in the approachable, serialized ads (31–40)
au povo Giga Charge Card ‘Ghost Story’ Version
A commercial that unfolds with the eerie mood of a ghost story.
You watch, wondering what kind of scary tale will be told, only to find that the frightening thing depicted in the ad is, of all things, running out of smartphone data.
It’s true—whether in daily life or when you’re out and about, it’s a real hassle when your phone can’t connect! The ad effectively highlights how povo’s Gigacharge Card, available at convenience stores, comes in handy at such times.
By showing concrete use cases, the message feels relatable and close to home.
au PAY Gold Card is a great deal: “5% More Added” version / “10% Extra Boost” versionMinami Tanaka
This piece conveys how advantageous the au PAY Gold Card is for au users through a casual conversation at a ramen shop.
It explains in an easygoing tone that you get 5% of your spending back in points, and even 10% back with auto-charge.
Another highlight is how it humorously and clearly illustrates these return rates in everyday scenarios to show just how good the deal is.
Minami Tanaka’s strong narration on TV makes the laid-back banter stand out even more.
au Value Link Plan “au Global Roaming Unlimited” / “au 5G Fast Lane” / “au Starlink Direct” / “Subscription Plus Points” / “Subscription Plus Points”Takao Osawa
This commercial delivers, with the force of a story’s opening, what features you can use when you join the au Value Link Plan.
As the Celestial Emperor, Takao Osawa presents the plan’s perks as a variety of jeweled treasures, clearly showcasing its functions.
You can feel how comprehensive the plan is—staying connected anywhere and enjoying savings through coupons.
The confident smile with which it’s presented also underscores the strong belief behind the plan.
au Value Link Plan: “The Invincible Father Appears”Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Takao Osawa
This is a commercial featuring Takao Osawa as the Emperor of Heaven, the father of Princess Kaguya played by Kasumi Arimura.
The story has the father of Princess Kaguya arriving from the moon, and viewers have been buzzing that the Emperor of Heaven who appears looks “just like Ouki from the movie Kingdom.” After a close-up of the Emperor saying, “I am invincible,” the ad introduces a new plan called the au Value Link Plan.
au “Connecting Song: Starlink 2” VersionKasumi Arimura
This is a commercial introducing au’s Starlink, which enables communication over a much wider area by connecting satellites and smartphones.
It depicts the surprising capability of getting a signal as long as you can see the sky—even deep in the mountains where reception was previously unavailable.
With Kasumi Arimura and others smiling as they use Starlink, the ad also conveys a sense of reassurance that the signal will reach.
The structure of everyone layering their singing voices gives the impression of conveying the potential of technology for the future and a bright sense of hope.