Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials. The charm lies in the approachable, serialized ads (31–40)
au Value Link Plan “Emperor of Heaven’s Appraisal” EditionTakao Osawa, Shota Matsuda, Kasumi Arimura, Kenta Kiritani, Gaku Hamada
In the rhymingly titled “Emperor’s Appraisal” segment, this commercial depicts the Heavenly Emperor appraising a painting that Momo-chan says she received from Raku-chan.
He declares the work to be “5 Value,” signaling its high worth while also introducing the five money-saving benefits of the Value Link Plan.
At the end of the ad, it’s revealed that Raku-chan is actually Sharaku, but Ura-chan seems clueless, asking, “Who’s Sharaku?” It’s a memorable commercial packed with chuckle-worthy moments right to the end.
au Too High-minded! Mr. Takasugi: ‘Genmoji Research’ EditionRyunosuke Kamiki, Nanase Nishino, Honoka Matsumoto
Among the various features of Apple Intelligence, this commercial spot focuses on the evolution of emojis that we use every day.
It portrays Takasugi, played by Ryunosuke Kamiki, and his friends creating new emojis as part of their “Genmoji research.” Along with showcasing the novelty of the feature, the expressions of the teacher and students convey that it’s something that adds fun and color to everyday life.
The song used in the video is “Ellen’s Song No.
3,” a grand piece notable for its beautiful overlapping vocals.
au Value Link Plan Value Folktales: “au Starlink Direct” version / “au 5G Fast Lanel” version / “Subscription Plus Points & Netflix CP” version / “U18 Value Plan” versionTakao Osawa
This is a memorable series of commercials that presents famous folktales like “The Tale of the Bamboo Cutter,” “Kasa Jizo,” “The Grateful Crane,” and “The Giant Turnip” in kamishibai (paper theater) form, then segues into introducing au’s value-priced plans.
The storyteller is the Celestial Emperor, played by Takao Osawa.
Folktales usually end with the phrase “and they lived happily ever after,” but in these commercials it’s changed to “worth it, worth it,” a pun that ties into the Value Link Plan.
The stories are universally known, but the way they’re somewhat forcefully rearranged is amusing, resulting in content that makes you chuckle.
If you’re an au user, the au PAY Gold Card is a great deal – “Good Dreams” versionMinami Tanaka
This commercial conveys that if you’re an au user, using the au PAY Gold Card can make everyday life more cost-effective.
Set around a casual conversation in a ramen shop, it picks up on a commercial featuring Minami Tanaka and shifts into a discussion about money.
While everyone else is worried about being short on cash, one person is smiling—clearly showing just how advantageous the au PAY Gold Card can be.
au PAY Smart Loan: “Smart Choice”Kenjirō Tsuda, Kanon Narumi
In this commercial, Kanon Narumi puts KENJIRO TSUDA on the spot by asking “Why?” in response to the catchphrase, “If you’re an au user, of course you’re a ‘Smaron.’” Tsuda’s awkward expression as he’s unable to answer at all leaves a humorous impression.
Incidentally, the reason is that au users can use it “smartly.” The police-drama-style direction makes it a memorable ad that really sticks with you.
Compilation of au commercials: the charm of a serialized, approachable ad series (41–50)
au iPhone Too High-Conscious! Takasugi-kun iPhone 17 Pro “Presentation” Version / “Call and Response” VersionRyunosuke Kamiki, Honoka Matsumoto, Nanase Nishino
This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
au Google Pixel Japan ‘100 Skies: Fireworks Coloring the Night Sky’ / ‘Blue Sky from the Mountain Summit’ / ‘Forgot My Smartphone, Matsukare’FRUITS ZIPPER
This commercial introduces the rollout of Google Pixel on au, showcasing how you can enjoy its rich features through scenes of FRUITS ZIPPER spending their summer.
It depicts a fireworks festival, highlighting not only how beautifully the fireworks can be captured, but also the fun presentation of features that beautify their faces.
The song that further accentuates the lively, youthful atmosphere portrayed in the footage is FRUITS ZIPPER’s “Pipopapo.” With its sparkling, buoyant sound suggested by the title and the bright vocals layered on top, a positive vibe clearly comes through.