Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials. The charm lies in the approachable, serialized ads (31–40)
au “Connecting Song: Starlink” EditionKasumi Arimura
This commercial introduces the features and appeal of au Starlink Direct, a service that enables direct communication between satellites and smartphones, set to a lighthearted song.
By using satellites, it allows connectivity even in places without signal coverage, conveying the joy of staying connected anywhere.
Kasumi Arimura’s smiling presentation also evokes a sense of expanding possibilities and a positive future.
au Starlink Direct: If you can see the sky, you can connect anywhere – “Mountain Climbing” version / “Drive” version / Romantic Communications “Me Waiting in the Park” version / “Me Waiting at Home” version
This commercial introduces the features of au Starlink Direct, which enables communication even in areas without cellular coverage, through various situations.
It depicts how you can stay connected in places where signals don’t reach, such as during mountain climbing or long drives to remote areas.
The content conveys how advancements in connectivity support communication and everyday life—helping resolve problems, share memories, and maintain connections with others.
au “Child GPS Watch: Anshin Watcher” Version
This is an introductory commercial for a safety watcher device that, when carried by a child, lets you receive notifications that they’ve left school and check their location.
It portrays the feelings of parents watching over their child’s growth, and I think parents of elementary schoolers can relate.
au PAY Card “10 Million Members Milestone” VersionMinami Tanaka
This is a commercial for the au PAY Card featuring Minami Tanaka answering the question of whether appearance or specs matter more for a credit card.
After thinking briefly, she declares emphatically, “Definitely the specs!”—and the force of her tone is quite startling.
Then, a narration introduces the appeal of the au PAY Card.
The structure keeps you watching to the end, just as the creators intended.
Santaro Series ‘Student Council President’ Edition
In the first CM of 2019, Takasugi crosses dimensions and runs in the student council election at the Santaro crew’s school.
While Kintaro makes off-the-mark proposals that don’t appeal to the audience at all, Takasugi offers a plan that’s ideal for everyone.
The original song used is the American folk tune “GKW Mixer.”
Compilation of au commercials: the charm of a serialized, approachable ad series (41–50)
Santaro Series “Mochitsuki” (Rice-Cake Pounding) Episode
It’s a good old Yugoslav folk song.
It’s made with just a classic guitar performance, and the melody somehow carries a Southeastern European flavor! It fits perfectly as background for the approaching chilly season.
Santaro Series: ‘Fits Perfectly’ Episode
It’s really funny how Orihime calls Kintarō “Sleeveless-kun.” Does her character have a slightly haughty setting to it? Princess Kaguya, the older sister, gets angry at her younger sister’s overly familiar attitude.
But Santarō doesn’t seem to mind at all, which is amusing too! The music here was provided by Ryo Nagano of APOGEE.