Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Compilation of au commercials: the charm of a serialized, approachable ad series (41–50)
au povo Giga Charge Card ‘Ghost Story’ Version
A commercial that unfolds with the eerie mood of a ghost story.
You watch, wondering what kind of scary tale will be told, only to find that the frightening thing depicted in the ad is, of all things, running out of smartphone data.
It’s true—whether in daily life or when you’re out and about, it’s a real hassle when your phone can’t connect! The ad effectively highlights how povo’s Gigacharge Card, available at convenience stores, comes in handy at such times.
By showing concrete use cases, the message feels relatable and close to home.
au PAY Gold Card is a great deal: “5% More Added” version / “10% Extra Boost” versionMinami Tanaka
This piece conveys how advantageous the au PAY Gold Card is for au users through a casual conversation at a ramen shop.
It explains in an easygoing tone that you get 5% of your spending back in points, and even 10% back with auto-charge.
Another highlight is how it humorously and clearly illustrates these return rates in everyday scenarios to show just how good the deal is.
Minami Tanaka’s strong narration on TV makes the laid-back banter stand out even more.
au Value Link Plan “au Global Roaming Unlimited” / “au 5G Fast Lane” / “au Starlink Direct” / “Subscription Plus Points” / “Subscription Plus Points”Takao Osawa
This commercial delivers, with the force of a story’s opening, what features you can use when you join the au Value Link Plan.
As the Celestial Emperor, Takao Osawa presents the plan’s perks as a variety of jeweled treasures, clearly showcasing its functions.
You can feel how comprehensive the plan is—staying connected anywhere and enjoying savings through coupons.
The confident smile with which it’s presented also underscores the strong belief behind the plan.
au Value Link Plan: “The Invincible Father Appears”Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Takao Osawa
This is a commercial featuring Takao Osawa as the Emperor of Heaven, the father of Princess Kaguya played by Kasumi Arimura.
The story has the father of Princess Kaguya arriving from the moon, and viewers have been buzzing that the Emperor of Heaven who appears looks “just like Ouki from the movie Kingdom.” After a close-up of the Emperor saying, “I am invincible,” the ad introduces a new plan called the au Value Link Plan.
Sony Xperia 5 V × NiziU: “A new smartphone. A new me.” / LinkBuds S × NiziU: “You never know when the moment you want to get immersed will come.”
This is the song featured in the commercials for Sony’s Xperia 5 V smartphone and LinkBuds S earphones.
It was included on the album “COCONUT,” released in July 2023.
The commercials also drew attention because members of NiziU appeared in them.
With its powerful beat, a vibrant EDM-like track, and the members’ strong vocal performances, the song really builds momentum and comes together as a very cool track.
au “Connecting Song: Starlink” EditionKasumi Arimura
This commercial introduces the features and appeal of au Starlink Direct, a service that enables direct communication between satellites and smartphones, set to a lighthearted song.
By using satellites, it allows connectivity even in places without signal coverage, conveying the joy of staying connected anywhere.
Kasumi Arimura’s smiling presentation also evokes a sense of expanding possibilities and a positive future.
au Starlink Direct: If you can see the sky, you can connect anywhere – “Mountain Climbing” version / “Drive” version / Romantic Communications “Me Waiting in the Park” version / “Me Waiting at Home” version
This commercial introduces the features of au Starlink Direct, which enables communication even in areas without cellular coverage, through various situations.
It depicts how you can stay connected in places where signals don’t reach, such as during mountain climbing or long drives to remote areas.
The content conveys how advancements in connectivity support communication and everyday life—helping resolve problems, share memories, and maintain connections with others.