Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
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- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
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- A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
- [au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
Compilation of au commercials: the charm of a serialized, approachable ad series (41–50)
Santaro Series: New Member Edition
In 2018, Eurobeat and trance made a comeback thanks to DA PUMP’s “U.S.A.” Riding that wave, even Princess Kaguya shows off para para dancing in the commercial! The traditional ondo rhythm is cleverly arranged into EDM.
This is an original track created for the commercial.
Santaro Series: ‘Everyone Speaks English’
It has a very beautiful melody, but the lyrics are unique and amusing.
This is a highly talked-about song: a misheard-lyrics (soramimi) track by Marina Aikoltz.
Pay attention to the katakana-English lyrics that sound just like English!
Google Pixel 9 & 9 Pro: Let your journey go even further. “Gemini” edition
This commercial for the Google Pixel 9 and 9 Pro, depicting a trip to Finland, is the “Gemini” edition: Your journey, expanded.
It shows women using the AI assistant Gemini to make their travels even more enjoyable.
After watching it, many people probably thought, “I want to use Gemini too!”
Samsung Galaxy Z Flip5 ‘Find My Phone’ Edition
This is a commercial introducing the Galaxy Z Flip5.
A woman realizes, “I don’t have my phone!” and her friend with her exclaims, “What?!” Smartphones are expensive and packed with personal information, so it’s nerve-wracking when you can’t find them.
The panic when you realize you’ve actually lost it can be huge.
But with the Galaxy Z Flip5, you can pinpoint its location by searching on Google! With that, you can find it quickly and feel at ease.
UQ mobile UQUEEN and the butler with a line: “It’s already over, you know?” version
This is a commercial that highlights the simplicity of WiMAX + 5G—just plug it into an outlet and you can use Wi-Fi.
Like at a ceremony, the butler gives a signal, and in the meantime the Queen has already finished setting it up.
Hikari Mitsushima’s tossed-off delivery and Ryuhei Matsuda’s surprised expression both emphasize the sense of speed.
UQ mobile “UQ is changing. From 20GB to 33GB” Edition
This commercial, where Gachapin and Mukku announce that “the price stays the same, but the data allowance increases from 20GB to 33GB,” is for UQ mobile’s pricing plan.
It has the vibe of a foreign company’s new product launch presentation, and the plan’s details come across clearly.
UQ mobile New Member Audition: “Great Cashback Festival” Edition
This is a promotional commercial for a Big Cashback Festival, themed around an audition for new UQ mobile members.
This time, Onyokun—the character from Otoyoku Jikan, a music amusement park—appears and performs a song.
However, Gachapin interrupts midway and, in an overbearing manner, asks, “What does ‘a good deal’ mean to you?” The spot recreates the feel of a high-pressure interview, resulting in a strikingly surreal atmosphere.