A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
Tsuyoshi Kusanagi, who was once a member of SMAP, has been active in Japan’s entertainment industry for many years.
Not only during the SMAP era, but even after the group disbanded, you still see him frequently in commercials.
In the commercials he appears in, you can see both his gentle, approachable side and a humorous, over-the-top, funny side.
In this article, we’ll showcase a wide selection of commercials featuring Tsuyoshi Kusanagi.
We’ve gathered a variety of ads, so please take your time and enjoy watching them.
A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability (1–10)
Suntory GREEN DA・KA・RA Yasashii Kuromamecha “Hajimete no Kuromame” EditionNEW!Tsuyoshi Kusanagi, Kuro-chan
In the new commercial introducing the gentle black soybean tea, Tsuyoshi Kusanagi plays Yasashii-man, the GREEN DA・KA・RA CM character.
When he sings “Hajimete no kuromame” (“My first black soybeans”), Kuro-chan chimes in with a rhythmic “cha-cha-cha,” and Kuro-chan gently appears from inside the black soybeans.
The result is a striking commercial with a distinctive, mellow atmosphere.
Suntory Let’s become a wonderful past. “Thank you to those who brought it back even when outside.” Circular drama: “Please Forgive the Cancellation,” “The Man Who Lacks Courage,” and “Favorite Shop”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori
This commercial is presented as a circular-themed drama featuring Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori, expressing the importance of small acts of consideration when disposing of plastic bottles.
The story shows the three of them empathizing with various people, offering warm words that suggest a good future awaits those who practice proper sorting.
Further highlighting the drama’s positive, heartwarming atmosphere is the song “Mata Au Hi Made” by Kiyohiko Ozaki.
With its distinctive brass tones and brilliant sound, it evokes a bright, expansive feeling, as if the scenery is opening up before you.
Daio Paper The Elleair ROYAL TOUCH 2025 CommercialTsuyoshi Kusanagi
This commercial introduces The Elleair ROYAL TOUCH, one of the highest-quality models in the Elleair lineup.
Various people hold it in their hands to check its durability and texture, and their surprised expressions convey the product’s superior quality.
The way Tsuyoshi Kusanagi speaks gently also evokes the comforting, supportive feel it brings to everyday life.
TIS INTEC Group: “We can’t ignore that wish. Systems everyone can use.”Tsuyoshi Kusanagi, Meru Nukumi
The scene begins with Tsuyoshi Kusanagi and Meru Nukumi visiting a factory as TIS INTEC employees, interviewing workers to find out if they have any on-site problems.
There, Nukumi discovers that the system used on-site is difficult to use and proposes developing a new one.
In the latter half of the commercial, the new system is introduced and successfully resolves the issues on the ground.
Watching it makes you think, “Maybe they could improve things for us, too…”
Kentucky Fried ChickenTsuyoshi Kusanagi
This is a commercial that introduces Kentucky Fried Chicken’s Korean-style items, themed after the variety show “Chonan Kang,” in which Tsuyoshi Kusanagi appeared as Chonan Kang.
In it, Kusanagi conveys, in Korean, how enjoyable KFC’s delicious offerings are, giving the whole piece a bright, cheerful feel.
Further enhancing the lively atmosphere of the footage is the song “Ai no Uta ~Chonmal Saranghaeyo~,” released under the name Chonan Kang.
It gives the impression of bustling dance music, and its simple Korean lyrics sung in a joyful manner help amplify the excitement.
Renta! “Renta! Rental Check” VersionTsuyoshi Kusanagi, Ryunosuke Kamiki
Tsuyoshi Kusanagi of Atarashii Chizu and Ryunosuke Kamiki appear in Renta!’s commercial “Renta! Rental Check.” As Kamiki tries to search for the original manga of the movie he’s watching, Kusanagi bursts through the wall of the house—his torso transformed into a smartphone! To the familiar Renta! jingle, he sings, “If there’s a manga you want to read, do a rental check on Renta!” Taking his cue, Kamiki starts searching on the smartphone that is Kusanagi’s torso.
But since the phone is technically his body, Kusanagi gets ticklish every time Kamiki scrolls.
When they finally find the title he wants, Kusanagi looks relieved.
The commercial ends with the two of them singing Renta!’s promotional song together.
The “Three Promises” ChapterTsuyoshi Kusanagi
This is the “Three Promises” commercial for Ariel laundry detergent, for which Tsuyoshi Kusanagi served as the image character.
The ad aired in 2009 and became popular for showcasing Kusanagi’s image as a good husband.
In the commercial, Kusanagi arrives at a hotel looking tired, pulling a suitcase—apparently on a business trip.
When he opens the suitcase, inside is his usual pure white T-shirt.
The ad conveys how comforting and calming it feels to put on a familiar T-shirt, even in an unfamiliar place.
