A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
Tsuyoshi Kusanagi, who was once a member of SMAP, has been active in Japan’s entertainment industry for many years.
Not only during the SMAP era, but even after the group disbanded, you still see him frequently in commercials.
In the commercials he appears in, you can see both his gentle, approachable side and a humorous, over-the-top, funny side.
In this article, we’ll showcase a wide selection of commercials featuring Tsuyoshi Kusanagi.
We’ve gathered a variety of ads, so please take your time and enjoy watching them.
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Commercials featuring Tsuyoshi Kusanagi. The charm lies in their humor and approachability (11–20)
“One Day” VersionTsuyoshi Kusanagi
This commercial perfectly conveys Tsuyoshi Kusanagi’s gentle image just as it is.
It’s the Ariel “One Day” spot, where he feels like the epitome of a good dad and a kind husband.
The focus on “what we take for granted isn’t actually guaranteed”—like towels staying white and not having any unpleasant odors even when used at night—along with the considerate care for family, is genuinely touching.
A husband who notices his wife’s thoughtful gestures and shows appreciation is wonderful, isn’t he? It’s a commercial that makes you want to reassess the things you consider obvious.
“Pillow Fight” VersionTsuyoshi Kusanagi
The song playing in the background of the commercial featuring Tsuyoshi Kusanagi as a so-called “ikumen” (a hands-on dad) and his family blends nicely with his simple narration, creating an elegant warmth.
The husband who cheerfully sends his wife off to a class reunion and expresses gratitude for her usual efforts comes across very favorably, doesn’t he? A high-performance detergent should also be well-received by cleanliness-loving Japanese consumers.
