Actor Kenichi Matsuyama has appeared in numerous popular works, including the drama The White Tower and the film Death Note.
Although he often seems to play roles with a somewhat serious vibe, in commercials he switches gears, frequently portraying catchy, approachable characters.
Many of these ads are also notable for their humorous direction.
In this article, we’ll introduce all the commercials Kenichi Matsuyama has appeared in so far, so whether you’re a fan or not, be sure to check it out.
A compilation of commercials featuring Kenichi Matsuyama. The humorous ones are charming too! (1–10)
Kikkoman Pourable Onion “Something We Somehow Never Had” EditionNEW!Kenichi Matsuyama
[Kenichi Matsuyama Appears] “Kikkoman Pourable Onion” TV Commercial “Surprisingly New” Version 15 Seconds [Kikkoman Official]
The ad shows Kenichi Matsuyama pouring onions one after another onto dishes coming down a conveyor belt, highlighting that the sauce pairs well with any kind of food.
Seeing Matsuyama enjoy the food with a satisfied expression probably made many viewers think, “I want to try it!”
This is a commercial introducing the third and fourth installments of the 2026 “Over-the-Top Challenge.” In addition to showcasing the products included in the campaign, many upsized items make an appearance.
It’s striking how everyone is in a festive mood, since the price stays the same while the contents are 1.5 times larger.
This is a commercial announcing Lawson’s recurring event, the “Morisugi Challenge.” In addition to the event overview—where the price stays the same but the contents are increased by 50%—the product lineup for the second wave in 2026 is introduced.
The striking direction featuring tons of gigantic foods creates such an impact that you can’t help but feel a little giddy while watching!
[Lawson] [Starts Tue 12/2!] Hapitoku Festival – Karaage-kun 15 seconds
This is a commercial announcing the limited-time Hapitoku Festival.
In this Hapitoku Festival, if you buy Karaage-kun, you’ll receive a free drink coupon—it’s a great deal and really appealing.
After Kenichi Matsuyama introduces the campaign details, Ourin says, “You can save on the drink cost!” and uses superpowers to make a beverage float in the air, a cute and memorable touch.
Kikkoman “Our Home Is a Yakiniku Restaurant” – “Our Home Becomes a Yakiniku Restaurant” editionKenichi Matsuyama
[Kenichi Matsuyama Appears] “Our Home Is a Yakiniku Restaurant” Commercial, “Our Home Becomes a Yakiniku Restaurant” Version, 15 Seconds [Kikkoman Official]
This is a commercial for “Wagaya wa Yakinikuya-san,” a yakiniku sauce that has long been loved at the family dinner table.
In this ad, Kenichi Matsuyama uses Wagaya wa Yakinikuya-san when grilling meat at home and is surprised by how delicious it is.
The way he savors its deep richness and strong umami, exclaiming, “This tastes just like a restaurant…,” and showing a blissful expression is particularly memorable.
In the final part of the commercial, the home living room transforms into a yakiniku restaurant, fully showcasing the product’s appeal.
