A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
Actor Kenichi Matsuyama has appeared in numerous popular works, including the drama The White Tower and the film Death Note.
Although he often seems to play roles with a somewhat serious vibe, in commercials he switches gears, frequently portraying catchy, approachable characters.
Many of these ads are also notable for their humorous direction.
In this article, we’ll introduce all the commercials Kenichi Matsuyama has appeared in so far, so whether you’re a fan or not, be sure to check it out.
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Compilation of commercials featuring Kenichi Matsuyama. The humorous ones are especially charming! (11–20)
Lawson: “Winter Break Milk Fair Now Underway” (version)Kenichi Matsuyama, Ourin
Lawson’s commercial featuring Kenichi Matsuyama and Ourin.
In this ad, they collaborate with the anime Eagle Talon, with Matsuyama and Ourin appearing as animated characters.
It encourages milk consumption during elementary and junior high school vacation periods and promotes the fact that Lawson’s sweets also use milk.
Wide-Leg Jeans “Special” Edition
This is a commercial for Wide Leg Jeans featuring Kenichi Matsuyama and Eriko Sato that aired in 2007.
At the time, four versions were broadcast on TV: Morning, Noon, Evening, and Night.
The one introduced in this article is a Special version that, in addition to those four, includes cuts that weren’t included in the TV commercials.
The footage is so cinematic that you can’t help but get absorbed in it.
Anri Kumaki’s song “Asahi no Chikai” (Vow of the Morning Sun), used as the BGM, heightens the sense of poignancy even more.
Lawson: ‘Melting Cream!? Butter Omelet Sizzle’ EditionKenichi Matsuyama, Rina Kawaei
This is a Lawson commercial featuring Kenichi Matsuyama and Rina Kawaei, with the catchphrase “Hapi-Law at Lawson.” In this ad, Kenichi Matsuyama only appears at the beginning, simply striking an L pose and saying the catchphrase, yet he still leaves a strong impression.
The main part focuses on Rina Kawaei conveying the appeal of Lawson’s sweet, the “Fluffy Butter Omelette.” The visuals seem to express the product’s softness, layered with Kawaei’s narration that conveys a sense of awe, clearly communicating how wonderful the product is.
“Choose-your-salad in a Lawson mood” versionKenichi Matsuyama, Ourin
Kenichi Matsuyama and Ourin appear in a variety of outfits, introducing salads that suit each situation.
With the light tempo of their quick outfit changes and their bright expressions, they convey the most important point—the delicious taste—in a positive way.
Film “Daimyo Bankruptcy” — “Basic” VersionRyunosuke Kamiki, Hana Sugisaki, Kenichi Matsuyama, Fumiyo Kohinata, Aoi Miyazaki, Shinya Kote, Dori Sakurada, Ryoko Kimura, Zen Kajio, Masanobu Katsumura, Renji Ishibashi, Tadanobu Asano, Koichi Sato
This commercial introduces the plot of the film “Daimyo Bankruptcy,” highlighting the surprised and pathetic expressions shown by the lord played by Ryunosuke Kamiki.
The relaxed vibe of GReeeeN’s “WONDERFUL” also conveys the film’s comedic tone and its lighthearted content.
Film “Daimyo Bankruptcy” – “Cast” VersionRyunosuke Kamiki, Hana Sugisaki, Kenichi Matsuyama, Fumiyo Kohinata, Aoi Miyazaki, Shinya Kote, Dori Sakurada, Ryoko Kimura, Zen Kajio, Masanobu Katsumura, Renji Ishibashi, Tadanobu Asano, Koichi Sato
This is a commercial that comically presents the plot of the film “Daimyo Bankruptcy” with Fumihiko Tachiki’s powerful narration.
It introduces the cast members one by one, and their exaggerated expressions convey that it’s a delightful work with a bright, upbeat vibe.
The strong presence of Elgar’s “Pomp and Circumstance,” contrasted with the comedic expressions and movements, effectively delivers the wildly chaotic worldview.
Compilation of commercials featuring Kenichi Matsuyama. Humorous ads are part of the appeal! (21–30)
Lawson Uchi Cafe: “Merry Delicious with Fluffy Cream” / “Christmas Means Fluffy Fresh Shortcake” / “Christmas Means Gooey Fondant Chocolat”Kenichi Matsuyama, Ourin, Tomio Umezawa
This is a commercial for Lawson’s popular Uchi Café series.
Lawson’s sweets are crafted with such high quality that they rival pastry shops, and many people have probably found themselves craving them late at night and heading out to buy some.
If you listen closely, you’ll notice the BGM gradually changes to match each scene, making it a true supporting star of this commercial.
