A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
Actor Kenichi Matsuyama has appeared in numerous popular works, including the drama The White Tower and the film Death Note.
Although he often seems to play roles with a somewhat serious vibe, in commercials he switches gears, frequently portraying catchy, approachable characters.
Many of these ads are also notable for their humorous direction.
In this article, we’ll introduce all the commercials Kenichi Matsuyama has appeared in so far, so whether you’re a fan or not, be sure to check it out.
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Compilation of commercials featuring Kenichi Matsuyama. The humorous ones are especially charming! (11–20)
Lawson “Spring Hapi-Toku Festival: Packed with Great Deals♪” VersionKenichi Matsuyama, Ourin, Saori Yoshida
This commercial breezily introduces Lawson’s value-packed campaign, the Spring Hapi-Toku Festival.
Kenichi Matsuyama and Ourin spotlight the featured product, onigiri, while Saori Yoshida comically tackles the tea you can get by purchasing an onigiri—an attention-grabbing twist.
The light, lively dancing and the speed of the tackle clearly convey a sense of fun and momentum.
Lawson: “Have a Happy, Budget-Friendly Summer Vacation”Kenichi Matsuyama, Ourin, Tomio Umezawa
This is a commercial that introduces Lawson’s value-packed summer campaign with a fun vibe.
Against a summer vacation backdrop, Kenichi Matsuyama and Ourin present great deals and points to Tomio Umezawa, building up the excitement of enjoying summer.
You can feel the fun from Tomio Umezawa’s comical reaction to Ourin’s introduction, too.
Lawson “Machikado Kitchen: Summer is Grated! Oro-Katsu Pon!”Kenichi Matsuyama, Rina Kawaei
This commercial introduces Lawson’s Machikado Kitchen summer-only menu, featuring Rina Kawaei enjoying the food in a memorable way.
The highlighted items are a pork cutlet bowl and a Tatsuta-age boxed meal, both topped with grated daikon and ponzu.
Even though they’re hearty fried dishes, the grated daikon and ponzu make them feel light and refreshing.
The visuals also capture a strong sense of summer, which is another highlight of the ad.
Lawson “Cheese in Full Bloom” VersionKenichi Matsuyama, Rina Kawaei, Tomio Umezawa
Spring at Lawson is the season of cheese! With that in mind, here’s a commercial introducing new Karaage-kun products themed around cheese.
The sight of Tomio Umezawa marveling as he tastes the two varieties—fragrant, caramelized cheese and rich, melty cheese—is truly memorable.
Wide-Leg Jeans “Special” Edition
This is a commercial for Wide Leg Jeans featuring Kenichi Matsuyama and Eriko Sato that aired in 2007.
At the time, four versions were broadcast on TV: Morning, Noon, Evening, and Night.
The one introduced in this article is a Special version that, in addition to those four, includes cuts that weren’t included in the TV commercials.
The footage is so cinematic that you can’t help but get absorbed in it.
Anri Kumaki’s song “Asahi no Chikai” (Vow of the Morning Sun), used as the BGM, heightens the sense of poignancy even more.
Lawson: ‘Melting Cream!? Butter Omelet Sizzle’ EditionKenichi Matsuyama, Rina Kawaei
This is a Lawson commercial featuring Kenichi Matsuyama and Rina Kawaei, with the catchphrase “Hapi-Law at Lawson.” In this ad, Kenichi Matsuyama only appears at the beginning, simply striking an L pose and saying the catchphrase, yet he still leaves a strong impression.
The main part focuses on Rina Kawaei conveying the appeal of Lawson’s sweet, the “Fluffy Butter Omelette.” The visuals seem to express the product’s softness, layered with Kawaei’s narration that conveys a sense of awe, clearly communicating how wonderful the product is.
Compilation of commercials featuring Kenichi Matsuyama. Humorous ads are part of the appeal! (21–30)
“Choose-your-salad in a Lawson mood” versionKenichi Matsuyama, Ourin
Kenichi Matsuyama and Ourin appear in a variety of outfits, introducing salads that suit each situation.
With the light tempo of their quick outfit changes and their bright expressions, they convey the most important point—the delicious taste—in a positive way.