A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
Actor Kenichi Matsuyama has appeared in numerous popular works, including the drama The White Tower and the film Death Note.
Although he often seems to play roles with a somewhat serious vibe, in commercials he switches gears, frequently portraying catchy, approachable characters.
Many of these ads are also notable for their humorous direction.
In this article, we’ll introduce all the commercials Kenichi Matsuyama has appeared in so far, so whether you’re a fan or not, be sure to check it out.
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A compilation of commercials featuring Kenichi Matsuyama. The humorous ones are charming too! (1–10)
Lawson: “Additional Event! Over-the-Top Challenge! Part 2♪”Kenichi Matsuyama, Ourin
This commercial announces an additional round of Lawson’s “Morisugi Challenge,” expressing the excitement along with gratitude.
It features Kenichi Matsuyama and Ourin appealing to the audience, and their enthusiasm conveys that it’s a campaign everyone can enjoy.
They also show the actual products that will be offered, so you can really get a sense of their size and variety.
With many different people’s smiles highlighted, the content gives off a positive, forward-looking energy.
Kikkoman “Our Home Is a Yakiniku Restaurant” – “Our Home Becomes a Yakiniku Restaurant” editionKenichi Matsuyama
This is a commercial for “Wagaya wa Yakinikuya-san,” a yakiniku sauce that has long been loved at the family dinner table.
In this ad, Kenichi Matsuyama uses Wagaya wa Yakinikuya-san when grilling meat at home and is surprised by how delicious it is.
The way he savors its deep richness and strong umami, exclaiming, “This tastes just like a restaurant…,” and showing a blissful expression is particularly memorable.
In the final part of the commercial, the home living room transforms into a yakiniku restaurant, fully showcasing the product’s appeal.
Lawson: “Get Happy with the Three-Star Hand-Rolled Rice Ball made with the New Fluffy Method!”Kenichi Matsuyama, Rina Kawaei
This commercial announces that Lawson’s rice balls have been renewed with a new “soft and fluffy” method.
It shows that a nationwide taste test was conducted, having consumers compare the old and new products and vote on which tasted better, highlighting that the new product was chosen.
Seeing the numbers presented like this really heightens expectations! You can also sense how delicious they are from the expressions of the people enjoying the new rice balls, including Rina Kawaei.
Compilation of commercials featuring Kenichi Matsuyama. The humorous ones are especially charming! (11–20)
Kikkoman Uchi no Gohan “The Song That Makes Parents and Kids Better – Eggplant Version”Kenichi Matsuyama
This commercial shows, through Kenichi Matsuyama’s cooking, that Kikkoman’s “Uchi no Gohan” makes vegetables delicious.
The dish featured here uses eggplant, highlighting how easy and tasty eggplant can be.
The way the cooking progresses in time with the song and the happy expressions when tasting the food are also striking, conveying that the ease of use enhances the fun of cooking.
Shark PowerClean 3 “This is the new standard for vacuum cleaners” versionKenichi Matsuyama
This is a commercial introducing Shark vacuum cleaners that are drawing attention for their stylish design.
In this spot, they highlight advanced features that previous vacuums didn’t offer.
For example, a sensor in the head detects debris and boosts suction power, and it recognizes floor types to adjust its cleaning method—adapting on the fly.
You can sense how comfortable it is to use from Kenichi Matsuyama’s confident expression as he declares this will set a new standard for choosing a vacuum cleaner.
Lawson: “Winter Break Milk Fair Now Underway” (version)Kenichi Matsuyama, Ourin
Lawson’s commercial featuring Kenichi Matsuyama and Ourin.
In this ad, they collaborate with the anime Eagle Talon, with Matsuyama and Ourin appearing as animated characters.
It encourages milk consumption during elementary and junior high school vacation periods and promotes the fact that Lawson’s sweets also use milk.
Lawson: “Karaage-kun – Three Cheeses to Choose From” EditionKenichi Matsuyama, Rina Kawaei, Tomio Umezawa
A three-cheese flavor created to commemorate the 37th anniversary of Karaage-kun.
In this commercial, actor Tomio Umezawa impressively plays different characters with various makeup and costumes to match the three varieties.
The face with white powder makeup in particular is enough to make you burst out laughing!
