Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank Shirato Family: “Dad Becomes a Satellite” EditionNEW!Aya Ueto, Yuno Nagao, Kanako Higuchi
This is a commercial that highlights how Starlink works even in situations with poor reception, like mountain climbing, emphasizing that you can receive messages anywhere.
The Shirato family’s father appears as a satellite, creating a fun world where he supports the signal, showcasing Starlink’s excellence.
As long as you can see the sky, you can get a connection—conveying both the possibilities of the future and a sense of reassurance.
SoftBank “5G Virtual Mass Chorus” EditionNEW!storm
This commercial portrays SoftBank’s commitment to supporting human connections and trust in its network, as seen through a massive virtual chorus made possible by 5G.
As the members of Arashi conduct, countless voices join together, powerfully conveying the potential of technology and hope for the future.
The song performed within this chorus, delivering a bright message, is Arashi’s “Love so sweet.” It’s a track that sings of love with an upbeat sound and a lively rhythm, expressing a positive outlook throughout.
SoftBank AI Mashaharu’s What’s This? “Smartphone Anything Support Vehicle” Edition / “AI Smart Livestock” Edition / “Physical AI” EditionNEW!
This is a series of commercials featuring SoftBank’s mascot character, AI Mashaharu.
They showcase various initiatives that SoftBank is undertaking.
In the “Smartphone Anything Support Vehicle” segment, it introduces a van that travels to different locations to hold smartphone classes for seniors.
The “AI Smart Livestock” and “Physical AI” segments present examples of SoftBank’s AI applications, raising expectations that AI will make our lives even more convenient in the future.
SoftBank: ‘Dad Becomes a Dancer’ EditionTHE JET BOY BANGERZ
This commercial conveys SoftBank’s ethos—that if you get moving, the scenery will change—through the figure of the father, who is also the mascot character.
In an unexpected twist, the father joins THE JET BOY BANGERZ’s dance, stylishly communicating the importance of taking on challenges with a touch of humor.
The track used to match the dance is “Dance of the Reed Flutes” from The Nutcracker, well known as a SoftBank CM song.
Although it’s a light piece that highlights the sound of flutes, when layered with the dance beat it comes across with a powerful rhythm.
SoftBank “Once you move, the scenery changes.” ChapterRyuu (REAL AKIBA BOYZ)
This commercial conveys SoftBank’s stance that once you get moving, the view changes, portrayed through students who keep challenging themselves in the dance club.
It’s a story that captures youthful days gradually drawing closer to their dreams, and it also conveys the desire to support them through their daily challenges.
The song that further highlights the fresh yet powerful atmosphere depicted in the visuals is “Shine Out” by imase.
With its strikingly danceable beat and a structure that builds momentum toward the chorus, it evokes a positive, forward-looking attitude.
SoftBank “A Mother’s True Feelings” Version
This commercial portrays the love behind a mother’s nagging and conveys SoftBank’s commitment to supporting people as they debut with a smartphone.
It emphasizes warmth by showing how strictness can feel like care when rooted in love, layering that sentiment with visuals.
The song that further enhances the gentle, tender atmosphere is “Aiuta,” sung by Sato Moka.
The key points are the clear, translucent vocals paired with the soft sound, which add a refreshing yet emotionally moving feel.
SoftBank “In the Crowd” version / “In the Taxi” version / “Horizontal Lock” version / “Nightography Video” versionHokuto Matsumura
The “In the Crowd” and “In the Taxi” spots introduce how choosing SoftBank is a great deal when using the Galaxy S26 Ultra.
Meanwhile, the “Horizon Lock” and “Nightography Video” spots highlight the camera and display’s exceptional capabilities.
In both sets of commercials, the copy is sung with a distinctive rhythm—“Galaxy is a great deal with SoftBank”—creating an addictive hook that sticks in your head after just one listen.