When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank Natural AI Phone “Come on, let’s cheer.” / “Your closest supporter.” / “You just enjoy.” / “I know what you like.” / “I remembered—of course I did.” / “Do more of what you want.” / “If you’re curious, do it right away.” /NEW!
Natural AI Phone | Now, let’s cheer on.
Natural AI Phone | Your closest supporter.
Natural AI Phone | Just enjoy yourself.
Natural AI Phone | We know your preferences.
Natural AI Phone | I remembered—of course I did.
Natural AI Phone | Do more of what you want.
Natural AI Phone | If you're curious, do it right away.
This is a commercial introducing SoftBank’s Natural AI Phone, created around the theme of leveraging AI agents.
It’s a series of commercials showing how AI is used in various situations, and by watching these videos, you can clearly see how easy and convenient the Natural AI Phone is.
SoftBank Commercial: "Shirato Family - Dad Becomes a Satellite"
This is a commercial that highlights how Starlink works even in situations with poor reception, like mountain climbing, emphasizing that you can receive messages anywhere.
The Shirato family’s father appears as a satellite, creating a fun world where he supports the signal, showcasing Starlink’s excellence.
As long as you can see the sky, you can get a connection—conveying both the possibilities of the future and a sense of reassurance.
SoftBank: ‘Dad Becomes a Dancer’ EditionTHE JET BOY BANGERZ
SoftBank Commercial: "Dad Becomes a Dancer" Edition
This commercial conveys SoftBank’s ethos—that if you get moving, the scenery will change—through the figure of the father, who is also the mascot character.
In an unexpected twist, the father joins THE JET BOY BANGERZ’s dance, stylishly communicating the importance of taking on challenges with a touch of humor.
The track used to match the dance is “Dance of the Reed Flutes” from The Nutcracker, well known as a SoftBank CM song.
Although it’s a light piece that highlights the sound of flutes, when layered with the dance beat it comes across with a powerful rhythm.
ARASHI Commercial SoftBank '5G Virtual Mass Choir' Version
This commercial portrays SoftBank’s commitment to supporting human connections and trust in its network, as seen through a massive virtual chorus made possible by 5G.
As the members of Arashi conduct, countless voices join together, powerfully conveying the potential of technology and hope for the future.
The song performed within this chorus, delivering a bright message, is Arashi’s “Love so sweet.” It’s a track that sings of love with an upbeat sound and a lively rhythm, expressing a positive outlook throughout.
SoftBank “Once you move, the scenery changes.” ChapterRyuu (REAL AKIBA BOYZ)
SoftBank Commercial: “When you start moving, the scenery changes.”
This commercial conveys SoftBank’s stance that once you get moving, the view changes, portrayed through students who keep challenging themselves in the dance club.
It’s a story that captures youthful days gradually drawing closer to their dreams, and it also conveys the desire to support them through their daily challenges.
The song that further highlights the fresh yet powerful atmosphere depicted in the visuals is “Shine Out” by imase.
With its strikingly danceable beat and a structure that builds momentum toward the chorus, it evokes a positive, forward-looking attitude.
[GTO] Takashi Sorimachi as Eikichi Onizuka co-stars with the Shiroto Family’s Dad! SoftBank commercial debut; the reborn “POISON” is the CM song. Smartphone Debut Year 1 × GTO Revival: “Smartphone Debut Class” version.
Takashi Sorimachi has appeared in SoftBank’s “Smartphone Debut Discount” commercials before, but this time he appears as Eikichi Onizuka from the drama GTO Revival.
In a classroom, he stands before the students and explains the great-value pricing plan.
Playing in the background is POISON, released as a collaboration between BLUE ENCOUNT and Sorimachi.
The song is known as the theme for the original GTO and was newly produced as the theme for GTO Revival.
Be sure to check out this new version, arranged into a modern guitar rock style that sets it apart from the original.
