When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank Google Pixel “Closed Eyes” / “Group Photo of Seven”NEW!Naniwa Danshi
SoftBank commercial: “Google Pixel Naniwa Danshi Closed Eyes” version
SoftBank Commercial: “Google Pixel Naniwa Danshi – Commemorative Photo with All 7 Members”
In this SoftBank commercial featuring Naniwa Danshi, the camera features of Google Pixel are introduced.
In the “Closed Eyes” version, it shows how AI editing can change expressions in photos where someone ended up with their eyes closed.
In the “Group Photo of Seven” version, it highlights how you can still create a clean group photo when there’s no one to take the picture by taking turns shooting and then compositing the images.
Both spots showcase handy features while sprinkling in humorous touches, so be sure to watch them closely.
The BGM uses their 2025 release “Hirahira × Tokimeki,” whose lyrics invite you on a thrilling adventure and build a sense of excitement.
SoftBank Smartphone Debut Year 1: “President” EditionChonmage Kozō
Chonmage Kozō of “It’s minced meat!” makes his SoftBank commercial debut!
This commercial depicts the Chonmage Kozō members asking for smartphones, promoting SoftBank’s support for making a smartphone debut.
The members not only voice their own desire for a phone but also play the roles of parents, expressing concerns about smartphones from each perspective.
Addressing those concerns, SoftBank emphasizes that its offers benefit not only kids but also parents, letting everyone use smartphones comfortably.
The video has a fun vibe and even features the attention-grabbing phrase “It’s minced meat!” (Hikiniku desu).
Answering SoftBank’s social challenges: “Next-Generation AI Data Center” editionMasaharu Fukuyama
SoftBank TV commercial: Answering social challenges. “Next-Generation AI Data Center” version
As Masaharu Fukuyama murmurs, “AI can do anything,” AI Mashaharu tells him there’s a concern that, at this rate, data processing won’t be able to keep up.
In response, it introduces SoftBank’s ongoing construction of an AI data center in Japan.
The message powerfully highlights this as an initiative to accelerate the expanding use of AI.
The background music features “Let’s Become a Family,” a familiar tune from this commercial series.
Released in 2011, the song is also well-loved as a wedding staple.
[GTO] Takashi Sorimachi as Eikichi Onizuka co-stars with the Shiroto Family’s Dad! SoftBank commercial debut; the reborn “POISON” is the CM song. Smartphone Debut Year 1 × GTO Revival: “Smartphone Debut Class” version.
Takashi Sorimachi has appeared in SoftBank’s “Smartphone Debut Discount” commercials before, but this time he appears as Eikichi Onizuka from the drama GTO Revival.
In a classroom, he stands before the students and explains the great-value pricing plan.
Playing in the background is POISON, released as a collaboration between BLUE ENCOUNT and Sorimachi.
The song is known as the theme for the original GTO and was newly produced as the theme for GTO Revival.
Be sure to check out this new version, arranged into a modern guitar rock style that sets it apart from the original.
Nogizaka46’s Teresa Ikeda draws attention with her signature pose! VTuber Houshou Marine also appears in SoftBank’s new commercial, “Kami Juuden Girl 2.”
In this second commercial in the “Kami Jūden Girl” series, Eisa Ikeda and VTuber Marine Houshou make appearances.
It opens with Ikeda forgetting to charge her smartphone; when she plugs in the charging cable, the CM shifts into an animated world.
The story shows Kami Jūden Girl and Marine Houshou bustling about in the animation, and by the time Ikeda finishes getting ready in the real world, her phone is fully charged.
Beyond the fun, slapstick-style presentation, the ad leaves a strong impression with how quickly the phone finishes charging.
SoftBank Security Pack Plus: “Detects and protects against spam messages” / “Detects and protects against nuisance calls” / “Detects and protects against scam sites”
[Security Pack Plus] “Detects and protects against unwanted messages” edition
[Security Pack Plus] 'Detects and protects against nuisance calls' Edition
[Security Pack Premium] 'Detect and protect against scam sites' edition
This is a commercial introducing Security Pack Plus, one of SoftBank’s optional services.
There are three versions of the commercial, each highlighting features that detect spam emails, nuisance calls, and scam websites.
The background music is Mozart’s Turkish March.
As one of Mozart’s most famous works, many people have likely heard its phrases before.
