When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank Commercial: "Shirato Family - Dad Becomes a Satellite"
This is a commercial that highlights how Starlink works even in situations with poor reception, like mountain climbing, emphasizing that you can receive messages anywhere.
The Shirato family’s father appears as a satellite, creating a fun world where he supports the signal, showcasing Starlink’s excellence.
As long as you can see the sky, you can get a connection—conveying both the possibilities of the future and a sense of reassurance.
SoftBank Natural AI Phone “Come on, let’s cheer.” / “Your closest supporter.” / “You just enjoy.” / “I know what you like.” / “I remembered—of course I did.” / “Do more of what you want.” / “If you’re curious, do it right away.” /
Natural AI Phone | Now, let’s cheer on.
Natural AI Phone | Your closest supporter.
Natural AI Phone | Just enjoy yourself.
Natural AI Phone | We know your preferences.
Natural AI Phone | I remembered—of course I did.
Natural AI Phone | Do more of what you want.
Natural AI Phone | If you're curious, do it right away.
This is a commercial introducing SoftBank’s Natural AI Phone, created around the theme of leveraging AI agents.
It’s a series of commercials showing how AI is used in various situations, and by watching these videos, you can clearly see how easy and convenient the Natural AI Phone is.
[GTO] Takashi Sorimachi as Eikichi Onizuka co-stars with the Shiroto Family’s Dad! SoftBank commercial debut; the reborn “POISON” is the CM song. Smartphone Debut Year 1 × GTO Revival: “Smartphone Debut Class” version.
Takashi Sorimachi has appeared in SoftBank’s “Smartphone Debut Discount” commercials before, but this time he appears as Eikichi Onizuka from the drama GTO Revival.
In a classroom, he stands before the students and explains the great-value pricing plan.
Playing in the background is POISON, released as a collaboration between BLUE ENCOUNT and Sorimachi.
The song is known as the theme for the original GTO and was newly produced as the theme for GTO Revival.
Be sure to check out this new version, arranged into a modern guitar rock style that sets it apart from the original.
Nogizaka46’s Teresa Ikeda draws attention with her signature pose! VTuber Houshou Marine also appears in SoftBank’s new commercial, “Kami Juuden Girl 2.”
In this second commercial in the “Kami Jūden Girl” series, Eisa Ikeda and VTuber Marine Houshou make appearances.
It opens with Ikeda forgetting to charge her smartphone; when she plugs in the charging cable, the CM shifts into an animated world.
The story shows Kami Jūden Girl and Marine Houshou bustling about in the animation, and by the time Ikeda finishes getting ready in the real world, her phone is fully charged.
Beyond the fun, slapstick-style presentation, the ad leaves a strong impression with how quickly the phone finishes charging.
SoftBank Security Pack Plus: “Detects and protects against spam messages” / “Detects and protects against nuisance calls” / “Detects and protects against scam sites”
[Security Pack Plus] “Detects and protects against unwanted messages” edition
[Security Pack Plus] 'Detects and protects against nuisance calls' Edition
[Security Pack Premium] 'Detect and protect against scam sites' edition
This is a commercial introducing Security Pack Plus, one of SoftBank’s optional services.
There are three versions of the commercial, each highlighting features that detect spam emails, nuisance calls, and scam websites.
The background music is Mozart’s Turkish March.
As one of Mozart’s most famous works, many people have likely heard its phrases before.
Don't rush me, don't rush me #GodCharging #NewCM #MaikaSasaki #HitomiSuzuki
This is a SoftBank commercial introducing a “god-tier fast-charging” smartphone that charges faster than ever.
The ad features Maika Sasaki from the idol group =LOVE and Hitomi Suzuki from ≠ME.
Just before heading out, Suzuki realizes her phone has no battery, but the spot highlights the charging speed by showing it fully charge while she dances.
The background music is the Vocaloid track “Seikai-chan and Kafu-chan’s Errand Rhapsody,” produced by Minami no Minami, which pairs perfectly with the visuals and concept.
The song has a brisk, bustling tempo and an adorably charming vibe.
