In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
Summary of Suntory BOSS commercials. The humorous direction is the appeal (1–10)
Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Truth or Fake?”NEW!Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yuumi Kawai
Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake / Part 1” 30-second spot — Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yumi Kawai — Suntory commercial
The structure reminiscent of a movie trailer really catches the eye! It’s a commercial from the familiar “Alien Jones” series featuring not only Tommy Lee Jones and Koji Yakusho, but also Hana Sugisaki and Yumi Kawai.
It ends with the message, “Please taste Craft Boss Not-So-Sweet Italiano for yourself,” leaving a lasting impression with a vibe like a mystery movie trailer.
Suntory BOSS Alien Jones “Heisei Special” EditionTommy Lee Jones, Tamori, Ren Osugi
“BOSS” Heisei era’s final special commercial: Alien Jones, Tamori, Ren Osugi, and more—an all-star cast airs for one night only on April 30.
Suntory’s BOSS commercial, the “Heisei Special” edition, looks back on the Heisei era through the alien Jones.
The commercial, which sums up notable events and social changes over the 30 years of Heisei, is perfectly matched with the CM song Ito by Miyuki Nakajima.
This song was released in 1998 as Miyuki Nakajima’s 35th double A-side single, Inochi no Betsumei / Ito.
It’s famous as a wedding song, has been used in numerous commercials, and is widely known for the many artists who have covered it—a timeless classic that continues to be sung.
This is a commercial for the canned coffee BOSS featuring Ayumi Hamasaki, known as the “diva of the Heisei era,” who has produced numerous hit songs.
It’s part of a series in which Hamasaki plays various roles—such as a construction site worker, a boxing second, and a bride—while singing an original song.
In the CM, she performs a parody of Nat King Cole’s classic “L-O-V-E.” Even if you haven’t seen the commercial in a while, many of you can probably still hum this tune.
Suntory CRAFT BOSS “Alien Jones: Idol” VersionTommy Lee Jones, Koji Yakusho, Ryunosuke Kamiki, Yūmi Kawai
Yumi Kawai makes idol debut, passionately singing the classic “Nantetatte Idol”! Ryunosuke Kamiki is thrilled by the breathtaking performance — Craft Boss new TV commercial ‘Alien Jones: Idol’ edition.
This is one of the classic Suntory BOSS commercials featuring Alien Jones.
The star this time is Yumi Kawai.
It tells the moving story of an ordinary girl who, after posting videos, grows into a hugely popular idol.
In the commercial, Kawai covers Kyoko Koizumi’s famous song “Nantettatte Idol” (“Because I’m an Idol”).
The arrangement is very different in tone from the original, making it a compelling listen!
