In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
Summary of Suntory BOSS commercials. The humorous direction is the appeal (1–10)
Suntory BOSS Alien Jones “Heisei Special” EditionTommy Lee Jones, Tamori, Ren Osugi
“BOSS” Heisei era’s final special commercial: Alien Jones, Tamori, Ren Osugi, and more—an all-star cast airs for one night only on April 30.
Suntory’s BOSS commercial, the “Heisei Special” edition, looks back on the Heisei era through the alien Jones.
The commercial, which sums up notable events and social changes over the 30 years of Heisei, is perfectly matched with the CM song Ito by Miyuki Nakajima.
This song was released in 1998 as Miyuki Nakajima’s 35th double A-side single, Inochi no Betsumei / Ito.
It’s famous as a wedding song, has been used in numerous commercials, and is widely known for the many artists who have covered it—a timeless classic that continues to be sung.
Suntory Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake?” Part 2Tommy Lee Jones, LiLiCo, Noriyuki Furuichi
CRAFT BOSS Unsweet Italiano “Alien Jones: Truth or Fake / Part 2” 30-second spot Tommy Lee Jones, LiLiCo, Noritoshi Furuichi SUNTORY commercial
LiLiCo introduces Noritoshi Furuichi to a video asking, “Have you seen this?” titled “Is Alien Jones getting a movie adaptation?!” Furuichi then describes the plot, but LiLiCo cuts him off, saying, “That’s an ad! Are you making fun of movies?” However, it concludes with a scene where she tries the unsweetened Italiano featured in the video and is surprised by how good it tastes, followed by the message, “Check it with your own mouth.” This commercial, with its narrative feel, likely left a lasting impression on many viewers.
Suntory CRAFT BOSS “Alien Jones: Idol” VersionTommy Lee Jones, Koji Yakusho, Ryunosuke Kamiki, Yūmi Kawai
Yumi Kawai makes idol debut, passionately singing the classic “Nantetatte Idol”! Ryunosuke Kamiki is thrilled by the breathtaking performance — Craft Boss new TV commercial ‘Alien Jones: Idol’ edition.
This is one of the classic Suntory BOSS commercials featuring Alien Jones.
The star this time is Yumi Kawai.
It tells the moving story of an ordinary girl who, after posting videos, grows into a hugely popular idol.
In the commercial, Kawai covers Kyoko Koizumi’s famous song “Nantettatte Idol” (“Because I’m an Idol”).
The arrangement is very different in tone from the original, making it a compelling listen!
Suntory Craft Boss World TEA Alien Sisters Company “Joining the Company” version / “India” version / “Dance” versionKoji Yakusho, Hana Sugisaki, Yumi Kawai
CRAFT BOSS World TEA “Alien Sisters Company / Joining the Company” Version 15s Koji Yakusho, Hana Sugisaki, Yumi Kawai SUNTORY CM
CRAFT BOSS World TEA “Alien Sisters Company / India” version 15 seconds Koji Yakusho, Hana Sugisaki, Yumi Kawai Suntory CM
CRAFT BOSS World TEA “Alien Sisters Company / Dance” version 15 seconds Koji Yakusho Hana Sugisaki Yumi Kawai Suntory CM
This is a series of commercials in which Hana Sugisaki plays the older sister and Yuumi Kawai the younger sister—two alien sisters who work together at a company—into which Koji Yakusho, a human from Earth, gets hired.
Yakusho, who is consistently on the back foot with the sisters, is especially memorable, and the banter among the three is really entertaining.
Through this quirky interaction, the commercials introduce the World TEA Series.
