In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
Summary of Suntory BOSS commercials. The humorous direction is the appeal (1–10)
Suntory CRAFT BOSS “Alien Jones: Idol” VersionTommy Lee Jones, Koji Yakusho, Ryunosuke Kamiki, Yūmi Kawai
Yumi Kawai makes idol debut, passionately singing the classic “Nantetatte Idol”! Ryunosuke Kamiki is thrilled by the breathtaking performance — Craft Boss new TV commercial ‘Alien Jones: Idol’ edition.
This is one of the classic Suntory BOSS commercials featuring Alien Jones.
The star this time is Yumi Kawai.
It tells the moving story of an ordinary girl who, after posting videos, grows into a hugely popular idol.
In the commercial, Kawai covers Kyoko Koizumi’s famous song “Nantettatte Idol” (“Because I’m an Idol”).
The arrangement is very different in tone from the original, making it a compelling listen!
Suntory BOSS Alien Jones “Heisei Special” EditionTommy Lee Jones, Tamori, Ren Osugi
“BOSS” Heisei era’s final special commercial: Alien Jones, Tamori, Ren Osugi, and more—an all-star cast airs for one night only on April 30.
Suntory’s BOSS commercial, the “Heisei Special” edition, looks back on the Heisei era through the alien Jones.
The commercial, which sums up notable events and social changes over the 30 years of Heisei, is perfectly matched with the CM song Ito by Miyuki Nakajima.
This song was released in 1998 as Miyuki Nakajima’s 35th double A-side single, Inochi no Betsumei / Ito.
It’s famous as a wedding song, has been used in numerous commercials, and is widely known for the many artists who have covered it—a timeless classic that continues to be sung.
Suntory BOSS Alien Jones ‘Detective: Taiyo ni Hoero’ VersionTommy Lee Jones, Raita Ryu, Akira Onodera, Hiroshi Katsuno, Ryo Kinomoto, Yutaro
Suntory BOSS Commercial Alien Jones: “Detective from ‘Barking at the Sun’” Edition
This is a collaboration commercial with the quintessential Showa-era detective drama “Taiyo ni Hoero.” Original cast members such as Raita Ryu, Akira Onodera, Hiroshi Katsuno, and Ryo Kinomoto all appear, and Tommy Lee Jones shows up as a rookie detective at the Nanamagari Police Station.
The Boss, originally played by Yujiro Ishihara, is portrayed here by the impressionist Yutaro.
With its lavish and stylish direction, the commercial drew attention among longtime fans.
For the background music, a medley-style arrangement of the theme song and insert tracks composed by Katsuo Ohno is used.
Suntory BOSS Alien Jones “Karaoke” EditionTommy Lee Jones
Alien Jones’s Earth Investigation Series #05 “Karaoke Edition” Aki Yashiro Japanese TV Commercials
This is a Suntory BOSS commercial known for its unique world where Jones the alien studies human behavior on Earth.
The original ad aired in 2006, but after Aki Yashiro passed away, it was re-edited and broadcast just once again in 2024.
In it, as a karaoke clerk, he talks about the culture of karaoke and singing among humans.
Although he perceives lively karaoke as noise, the scene where he is moved to tears by Aki Yashiro’s singing conveys how his understanding of Earth’s culture is deepening.
Suntory BOSS: Alien Jones – “The Usual Vending Machine”Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Shinji Morisue
Suntory BOSS Commercial: 'Alien Jones – The Usual Vending Machine' 30-Second Version, Tommy Lee Jones
Naked Heart, the massive hit song sung by Aimyon.
It’s featured in Suntory BOSS’s commercial “Alien Jones: The Usual Vending Machine.” In it, Koji Yakusho plays a human who is saddened when his beloved vending machine is removed.
It’s interesting how the ad pairs a rather surreal story with a moving ballad.
As for the song itself, it’s a ballad about unrequited love, so I hope you’ll take your time and listen to it.
