A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Summary of Suntory BOSS commercials. The humorous direction is the appeal (1–10)
Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Truth or Fake?”Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yuumi Kawai
The structure reminiscent of a movie trailer really catches the eye! It’s a commercial from the familiar “Alien Jones” series featuring not only Tommy Lee Jones and Koji Yakusho, but also Hana Sugisaki and Yumi Kawai.
It ends with the message, “Please taste Craft Boss Not-So-Sweet Italiano for yourself,” leaving a lasting impression with a vibe like a mystery movie trailer.
Suntory BOSS: Alien Jones – “The Usual Vending Machine”Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Shinji Morisue
Naked Heart, the massive hit song sung by Aimyon.
It’s featured in Suntory BOSS’s commercial “Alien Jones: The Usual Vending Machine.” In it, Koji Yakusho plays a human who is saddened when his beloved vending machine is removed.
It’s interesting how the ad pairs a rather surreal story with a moving ballad.
As for the song itself, it’s a ballad about unrequited love, so I hope you’ll take your time and listen to it.
Its heartrending lyrics will tighten your chest.
Suntory BOSS Alien Jones ‘Detective: Taiyo ni Hoero’ VersionTommy Lee Jones, Raita Ryu, Akira Onodera, Hiroshi Katsuno, Ryo Kinomoto, Yutaro
This is a collaboration commercial with the quintessential Showa-era detective drama “Taiyo ni Hoero.” Original cast members such as Raita Ryu, Akira Onodera, Hiroshi Katsuno, and Ryo Kinomoto all appear, and Tommy Lee Jones shows up as a rookie detective at the Nanamagari Police Station.
The Boss, originally played by Yujiro Ishihara, is portrayed here by the impressionist Yutaro.
With its lavish and stylish direction, the commercial drew attention among longtime fans.
For the background music, a medley-style arrangement of the theme song and insert tracks composed by Katsuo Ohno is used.
Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (11–20)
Suntory BOSS Alien Jones “Karaoke” EditionTommy Lee Jones
This is a Suntory BOSS commercial known for its unique world where Jones the alien studies human behavior on Earth.
The original ad aired in 2006, but after Aki Yashiro passed away, it was re-edited and broadcast just once again in 2024.
In it, as a karaoke clerk, he talks about the culture of karaoke and singing among humans.
Although he perceives lively karaoke as noise, the scene where he is moved to tears by Aki Yashiro’s singing conveys how his understanding of Earth’s culture is deepening.
Suntory BOSSAyumi Hamasaki
This is a commercial for the canned coffee BOSS featuring Ayumi Hamasaki, known as the “diva of the Heisei era,” who has produced numerous hit songs.
It’s part of a series in which Hamasaki plays various roles—such as a construction site worker, a boxing second, and a bride—while singing an original song.
In the CM, she performs a parody of Nat King Cole’s classic “L-O-V-E.” Even if you haven’t seen the commercial in a while, many of you can probably still hum this tune.
Suntory CRAFT BOSS “Alien Jones: An Unexpected Calling” (Commercial)Tommy Lee Jones, Koji Yakusho, Ryunosuke Kamiki, Sakura Ando, Yuya Yagira
The Suntory BOSS commercial depicting Alien Jones observing human behavior focuses this time on Koji Yakusho’s search for his true calling.
Inspired by how Craft BOSS is the perfect companion for outings, the ad conveys the courage to venture into unknown worlds.
Another highlight is the use of Crystal King’s “Daitokai (The Metropolis),” whose gradually building and releasing progression underscores Yakusho’s sense of having found his vocation and looking to the future with newfound clarity.
Suntory Craft Boss ‘Alien Jones: Town Revitalization’ VersionTommy Lee Jones, Koji Yakusho, Yurina Hirate
Speaking of Suntory Craft Boss’s commercial series, it’s known for Tommy Lee Jones playing an alien and Koji Yakusho portraying a mature character.
In the “Alien Jones: Town Revitalization” edition, a new alien character played by Yurina Hirate joins the familiar lineup.
This spot features an arranged version of Pink Lady’s classic hit “UFO.” It’s a fun touch that ties in with the aliens and UFOs appearing in the commercial.