A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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Summary of Suntory BOSS commercials. The humorous direction is the appeal (1–10)
Suntory BOSS: Alien Jones – “The Usual Vending Machine”Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Shinji Morisue
Naked Heart, the massive hit song sung by Aimyon.
It’s featured in Suntory BOSS’s commercial “Alien Jones: The Usual Vending Machine.” In it, Koji Yakusho plays a human who is saddened when his beloved vending machine is removed.
It’s interesting how the ad pairs a rather surreal story with a moving ballad.
As for the song itself, it’s a ballad about unrequited love, so I hope you’ll take your time and listen to it.
Its heartrending lyrics will tighten your chest.
Suntory CRAFT BOSS Soy Latte — Soy from CRAFT BOSS: “Debut” versionAtarashii Gakko no Leaders
In this commercial, Atarashii Gakko! shows up to someone who’s lacking motivation at work and powerfully promotes Craft Boss Soy Latte.
The members encourage the soy latte with energetic calls, but after drinking it they wear relaxed expressions, creating a humorous contrast.
It gives the impression—conveyed with a unique vibe—that the gentle, tasty flavor calms the mind and gives you the energy to move forward.
The comical movements and poses also heighten interest in Atarashii Gakko! through this video.
Suntory BOSS Alien Jones ‘Detective: Taiyo ni Hoero’ VersionTommy Lee Jones, Raita Ryu, Akira Onodera, Hiroshi Katsuno, Ryo Kinomoto, Yutaro
This is a collaboration commercial with the quintessential Showa-era detective drama “Taiyo ni Hoero.” Original cast members such as Raita Ryu, Akira Onodera, Hiroshi Katsuno, and Ryo Kinomoto all appear, and Tommy Lee Jones shows up as a rookie detective at the Nanamagari Police Station.
The Boss, originally played by Yujiro Ishihara, is portrayed here by the impressionist Yutaro.
With its lavish and stylish direction, the commercial drew attention among longtime fans.
For the background music, a medley-style arrangement of the theme song and insert tracks composed by Katsuo Ohno is used.
Compilation of Suntory BOSS commercials: the charm lies in their humorous direction (11–20)
Suntory BOSS Alien Jones “Karaoke” EditionTommy Lee Jones
This is a Suntory BOSS commercial known for its unique world where Jones the alien studies human behavior on Earth.
The original ad aired in 2006, but after Aki Yashiro passed away, it was re-edited and broadcast just once again in 2024.
In it, as a karaoke clerk, he talks about the culture of karaoke and singing among humans.
Although he perceives lively karaoke as noise, the scene where he is moved to tears by Aki Yashiro’s singing conveys how his understanding of Earth’s culture is deepening.
Suntory BOSS Alien Jones: ‘Human History’ EditionTommy Lee Jones
Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.
Suntory BOSS Alien Jones “Kyoto” EditionTommy Lee Jones, Tamori, Yasuko Matsuyuki, Momiji Yamamura, Shinichi Shinohara
This is a commercial featuring Tamori sightseeing in Kyoto in autumn.
A series of evocative scenes unfolds, including autumn leaves and quintessential Kyoto streetscapes.
The whole CM has a calm, beautiful atmosphere, but it also slips in a few moments that will make you chuckle—see if you can spot them.
The background music is “Change The World,” well known from BOSS commercials.
This refreshing, mellow song was sung by Eric Clapton in 1996.
Suntory Premium Boss “TV Station” VersionTommy Lee Jones, Tamori, Shinobu Sakagami, Sosuke Takei, Matsuko Deluxe, Osamu Suzuki
In this commercial, Tommy Lee Jones appears as a florist who comes and goes from a TV station.
It portrays behind-the-scenes glimpses of Shinobu Sakagami, Tsuyoshi Takei, and Matsuko Deluxe, and also shows staff working inside the station, including Osamu Suzuki.
Through these scenes, it emphasizes that Japanese television is an indispensable part of our lives.
The background music features “Darren,” a piece composed by British musician Michael Nyman for the film Wonderland.