A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (1–10)
Suntory Akadama Premium Blended Wine Yuru Home-Drinking Infomercial with Asuka Wada “Nikujaga” EditionNEW!Asuka Wada
This commercial for Suntory’s Akadama Premium Blended Wine highlights pairing the wine with food.
In a scene where Asuka Wada pairs nikujaga with the wine, her look of surprise conveys the potential of combining wine with Japanese cuisine.
By matching wine with home-style dishes, it creates a sense of luxury and suggests a message of making everyday meals even more enjoyable.
Suntory Horoyoi “Silhouettes of the Newcomers” VersionNEW!apricot blossom
This is a Horoyoi commercial featuring Kyoka playing a new employee.
It portrays Kyoka’s struggles as a rookie, while also showing her throwing herself into band activities with her former bandmates.
They head into the studio together and later toast with Horoyoi; the message “Loving what you love doesn’t change, even when you grow up” likely resonated with many viewers.
The BGM is “Silhouette,” sung by Kyoka—a song originally released by KANA-BOON in 2015, known for its youthful, evocative lyrics.
Suntory Suntory Locomore WATER Sesamin 1000 “The Birth of a Drinkable Supplement” EditionNEW!Sairi Ito, Nagisa Katahira, Naoki Tanaka
In this commercial, Sairi Ito introduces Suntory Locomore WATER and Sesamin 1000, highlighting how turning supplements into a beverage makes them easy to use.
The convenience of hydrating while getting nutrients at the same time is presented as something that leads to everyday health and fulfillment—something also conveyed through the appearances of Nagisa Katahira and Naoki Tanaka, who are recommended the products.
Enhancing the upbeat, fun vibe depicted in the footage is a parody of “Tonarigumi.” The song, known from shows like “Dorifu Dai-Bakushō” and sung with various lyrics over the years, uses its light rhythm to effectively convey a sense of fun.
Suntory Akadama Premium Blended Wine “Ah, Un” Version / “Pun” VersionNEW!Takako Matsu, Takashi Okabe
The Akadama commercial series featuring Takako Matsu and Takashi Okabe as a married couple.
Beyond the two actors’ performances, the CM’s original music used as BGM adds to a distinctive, drama-like atmosphere.
The warm, heartening dialogue becomes addictive, making it a commercial you can’t help but watch over and over.
Suntory Kyogetsu Green “Have a chuckle with Kyogetsu.”NEW!Aoi Morikawa
This is a commercial featuring Aoi Morikawa, showing her making a Kyogetsu oolong tea mixed drink in front of friends.
The ad itself also includes a commercial she previously appeared in, and as she shows that footage, she continues making the oolong highball—its meta structure is quite striking! After taking a delicious sip, she naturally keeps chatting with a smile, conveying the message that Kyogetsu is something to enjoy in everyday life.
Suntory GREEN DA・KA・RA Yasashii Kuromamecha “Hajimete no Kuromame” EditionNEW!Tsuyoshi Kusanagi, Kuro-chan
In the new commercial introducing the gentle black soybean tea, Tsuyoshi Kusanagi plays Yasashii-man, the GREEN DA・KA・RA CM character.
When he sings “Hajimete no kuromame” (“My first black soybeans”), Kuro-chan chimes in with a rhythmic “cha-cha-cha,” and Kuro-chan gently appears from inside the black soybeans.
The result is a striking commercial with a distinctive, mellow atmosphere.
Suntory The Premium Malts Premium Namigiwa Hanako “When the Premium Malts can changes from gold to navy” versionNEW!Mai Shiraishi
This commercial announces the relaunch of The Premium Malt’s brand: along with revamped brewing methods and flavor, the distinctive gold can will be changed to navy.
It’s one entry in a series inspired by a live-action take on the anime Chibi Maruko-chan, featuring Mai Shiraishi playing Hanako Migiwa, who is making her debut as an idol.
Framed as the music video for the song “When the Premium Malt’s Can Changes from Gold to Navy,” the spot’s meticulous attention to detail is truly impressive.