A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (1–10)
Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Truth or Fake?”NEW!Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yuumi Kawai
The structure reminiscent of a movie trailer really catches the eye! It’s a commercial from the familiar “Alien Jones” series featuring not only Tommy Lee Jones and Koji Yakusho, but also Hana Sugisaki and Yumi Kawai.
It ends with the message, “Please taste Craft Boss Not-So-Sweet Italiano for yourself,” leaving a lasting impression with a vibe like a mystery movie trailer.
Suntory Draft Beer “Soothing Blue”NEW!Yumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.
The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.
Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.
Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.
The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.
Suntory Kinmugi “Perfect Afternoon” EditionYutaka Takenouchi, Hana Kuroki
The “Sequel: A Perfect Afternoon” version features Yutaka Takenouchi relaxing in the living room, saying, “I’m not doing anything else today,” and enjoying a beer.
Meanwhile, in the “Sequel: A Happy Afternoon” version starring Hana Kuroki, she enjoys a beer along with chilled summer vegetables.
It seems both of them are enjoying beer just the way they like, and many beer lovers who saw them probably felt a twinge of envy.
The background music is Bittersweet Samba, a familiar tune from Kinmugi commercials and known as the theme song of All Night Nippon.
Suntory -196 “Bravo! This is what chu-hi should be” version / “Orchard where lemon cans grow” version / “Orchard where Shine Muscat cans grow” versionAya Ueto, Ryo Nishikido
This ad, which promotes the appeal of freshness as if the flavor of the fruit were sealed in as-is, is a commercial for -196.
In the “Bravo! This is what chuhai should be” version, Nishikido looks at a can with a muscat design and says, “It could just stay on the tree like this,” and the “Lemon Cans Growing in the Orchard” and “Shine Muscat Cans Growing in the Orchard” versions humorously depict -196 cans actually growing on trees.
While the commercial features the unusual concept of chuhai growing on trees, the farmer’s narrative tone conveys the care with which the fruits used as ingredients are cultivated.
Suntory Kodawari Sakaba “That Master’s Tavern” VersionNEW!Kazunari Ninomiya
This is a commercial introducing the Lemon Sour and Tako-Highball from Suntory’s Kodawari Sakaba series.
In the ad, Kazunari Ninomiya appears as an izakaya owner, personally making and serving the Lemon Sour and Tako-Highball.
By focusing on the deliciousness of each product, this commercial makes their great taste almost tangible!
Suntory Kinmugi “The Usual Way Home” EditionNEW!Yutaka Takenouchi, Hana Kuroki
This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.
It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.
Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.
The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.
Many people may recognize the tune but not know its title.
Suntory Whisky Kakubin “The Beginning”Yu Aoi, Shota Sometani, Yojiro Noda, Satomi Kobayashi
The new series of commercials has drawn attention for casting Yu Aoi as the fourth-generation shop owner.
In addition to Aoi, the cast includes Shota Sometani, Satomi Kobayashi, and Yojiro Noda.
The spots are packed with highlights—from casual conversations that hint at tips for living richly, to lush, mouthwatering shots of whiskey.
And an essential element when discussing these commercials is Noda’s cover of “Do You Like Whisky?” He also appears in the footage playing guitar and singing, and his gentle, soft vocals perfectly match the mellow tone of the song.