A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
Summary of Suntory commercials. Popular beverage ads like BOSS and Kin-Mugi (1–10)
Suntory GREEN DA・KA・RA Yasashii Kuromamecha “Hajimete no Kuromame” EditionNEW!Tsuyoshi Kusanagi, Kuro-chan
In the new commercial introducing the gentle black soybean tea, Tsuyoshi Kusanagi plays Yasashii-man, the GREEN DA・KA・RA CM character.
When he sings “Hajimete no kuromame” (“My first black soybeans”), Kuro-chan chimes in with a rhythmic “cha-cha-cha,” and Kuro-chan gently appears from inside the black soybeans.
The result is a striking commercial with a distinctive, mellow atmosphere.
Suntory The Premium Malts Premium Namigiwa Hanako “When the Premium Malts can changes from gold to navy” versionNEW!Mai Shiraishi
This commercial announces the relaunch of The Premium Malt’s brand: along with revamped brewing methods and flavor, the distinctive gold can will be changed to navy.
It’s one entry in a series inspired by a live-action take on the anime Chibi Maruko-chan, featuring Mai Shiraishi playing Hanako Migiwa, who is making her debut as an idol.
Framed as the music video for the song “When the Premium Malt’s Can Changes from Gold to Navy,” the spot’s meticulous attention to detail is truly impressive.
Suntory Akadama Premium Blended Wine “Ah, Un” Version / “Pun” VersionNEW!Takako Matsu, Takashi Okabe
The Akadama commercial series featuring Takako Matsu and Takashi Okabe as a married couple.
Beyond the two actors’ performances, the CM’s original music used as BGM adds to a distinctive, drama-like atmosphere.
The warm, heartening dialogue becomes addictive, making it a commercial you can’t help but watch over and over.
Suntory Kyogetsu Green “Have a chuckle with Kyogetsu.”NEW!Aoi Morikawa
This is a commercial featuring Aoi Morikawa, showing her making a Kyogetsu oolong tea mixed drink in front of friends.
The ad itself also includes a commercial she previously appeared in, and as she shows that footage, she continues making the oolong highball—its meta structure is quite striking! After taking a delicious sip, she naturally keeps chatting with a smile, conveying the message that Kyogetsu is something to enjoy in everyday life.
Suntory Green Tea Iyemon Tokucha Tokucha Laboratory “Teku-Teku Walking” Version / “10-Times Quiz” VersionNEW!Masahiro Motoki, Mone Kamishiraishi
This is a commercial that conveys the appeal of Tokucha through a conversation between Masahiro Motoki and Mone Kamishiraishi.
This time, the focus is on value.
In the “Teku-Teku Walking” segment, it highlights that walking more than usual and drinking green tea containing quercetin glycosides can make it easier to reduce body fat, while the “10-Time Quiz” segment introduces a deal where you get one bottle free when you buy ten Tokucha bottles.
The “10-Time Quiz” segment in particular features humorous banter, so be sure to watch until the end.
Suntory All-Free “I Didn’t Know Freedom Could Feel Like This” EditionNEW!Kenichi Matsuyama
Tatsuro Yamashita’s “Finally Free” was released in 2026 and was created as the CM song for Suntory’s All-Free.
Its expansive, brilliant sound and bright atmosphere are striking, evoking an uplifting feeling like the breeze of the seasons.
The cheerful vocals that intertwine with the bright sound are also noteworthy, and positive emotions are expressed throughout.
The commercial features Kenichi Matsuyama enjoying All-Free and then taking off into the sky—a unique worldview that expresses freedom.
Suntory -196 “Bravo! This is what chuhai should be” versionNEW!Aya Ueto, Ryo Nishikido
This commercial features Aya Ueto and Ryo Nishikido visiting an orchard and introducing the flavors of -196.
Ueto holds the lemon flavor, while Nishikido holds the Shine Muscat flavor of -196, each commenting on the can’s design.
When they finally take a sip of -196, they exclaim, “It’s just like real fruit!” Seeing their expressions clearly conveys how delicious it is.