A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (41–50)
Suntory Kinmugi “23-Centimeter Plate” Version / “Plates You’re Guaranteed to Get” VersionYutaka Takenouchi, Hana Kuroki
This commercial introduces a campaign by Kinmugi where you can receive plates, highlighting how these vibrant dishes add color to your meals.
Through scenes of Yutaka Takenouchi and Hana Kuroki using the plates, the designs are showcased clearly.
The music that accentuates the joy and excitement of dining depicted in the footage is an arrangement of “Bittersweet Samba.” Centered not on brass instruments but on vocals carrying the melody, it conveys a relaxed sense of enjoyment.
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (51–60)
Suntory Draft Beer “Soothing Blue”Yumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.
The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.
Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.
Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.
The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.
Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Truth or Fake?”Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yuumi Kawai
The structure reminiscent of a movie trailer really catches the eye! It’s a commercial from the familiar “Alien Jones” series featuring not only Tommy Lee Jones and Koji Yakusho, but also Hana Sugisaki and Yumi Kawai.
It ends with the message, “Please taste Craft Boss Not-So-Sweet Italiano for yourself,” leaving a lasting impression with a vibe like a mystery movie trailer.
Suntory JIM BEAM “The Best Moment of This Summer” Versionyuzu
In the JIM BEAM commercial featuring the duo Yuzu, it depicts people enjoying highballs outdoors.
Everyone is smiling and toasting, and you can really feel them making the most of summer.
Yuzu’s song “Shibireru” plays as the BGM, and the commercial also showcases plenty of scenes of the two singing.
It’s drawing attention as a new summer anthem that captures Yuzu’s signature freshness and exhilarating energy.
Suntory Kodawari Sakaba “That Master’s Tavern” VersionKazunari Ninomiya
This is a commercial introducing the Lemon Sour and Tako-Highball from Suntory’s Kodawari Sakaba series.
In the ad, Kazunari Ninomiya appears as an izakaya owner, personally making and serving the Lemon Sour and Tako-Highball.
By focusing on the deliciousness of each product, this commercial makes their great taste almost tangible!
Suntory Kinmugi “The Usual Way Home” EditionYutaka Takenouchi, Hana Kuroki
This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.
It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.
Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.
The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.
Many people may recognize the tune but not know its title.
Suntory Maker’s Mark “Power Spot” / “Troublesome Things” / “One of a Kind in the World” / “Love That Reaches You” / “One Night”
This commercial, which features footage of the Maker’s Mark distillery as well as the production process for its distinctive bottles and labels, really conveys the brand’s many commitments to craftsmanship.
Knowing that each element is made with such care might make Maker’s Mark taste even better.
The background music is an instrumental arrangement of Masayoshi Yamazaki’s signature song “One more time, One more chance.” Unlike the original, it has a slightly faster tempo, giving it a lively and refreshing feel.