A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Ichiban Shibori, released by Kirin Beer.
It’s one of the classic canned beers, and if you drink alcohol, chances are you’ve tried it at least once.
In this article, we’ll showcase the commercials for the Ichiban Shibori series all at once, including not only Ichiban Shibori Draft Beer but also products like Ichiban Shibori Zero Sugar.
When it comes to Ichiban Shibori commercials, many people strongly associate them with the BGM “Little Brown Jug.”
To that lively rhythm, a variety of people have served as CM characters over the years.
We’ll introduce the commercials while also touching on the cast members, so please take this opportunity to have another look.
A roundup of Kirin Ichiban Shibori commercials. Don’t miss the diverse lineup of featured performers! (1–10)
Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda
Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.
Apparently, he’s recently been overeating and is taking a break from beer.
His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.
The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.
The familiar song “Always Look on the Bright Side of Life” plays as the BGM.
Kirin Beer Kirin Ichiban Shibori “Father and Daughter at the Family Home” VersionShinichi Tsutsumi, Haruka Fukuhara
This commercial portrays a gentle interaction between a father and daughter at their family home, highlighting the delicious taste of beers like Kirin Ichiban Shibori.
The warm smiles exchanged by Shinichi Tsutsumi and Haruka Fukuhara, who play the parent and child, clearly convey how beer helps foster relaxation.
The song “Les Champs-Élysées” further emphasizes the ad’s calm, relaxed atmosphere.
Arranged without vocals and centered on brass instruments, its bright tones communicate a sense of joy and warmth.
Kirin Beer Kirin Ichiban Shibori 10 Seconds, Please: “Sushi” Version / “Chinese” VersionTomoya Nakamura, Shinichi Tsutsumi
This commercial features Shinichi Tsutsumi popping up between scenes of Tomoya Nakamura waiting after ordering a beer at a sushi restaurant and a Chinese restaurant.
Saying, “Give me 10 seconds!” he introduces the appeal of Kirin Ichiban Shibori.
Once you hear the briskly delivered secrets behind its great taste, you’ll be itching to have an Ichiban Shibori right away!
Kirin Beer Ichiban Shibori Zero-Carb “Carb Brothers” VersionEtsushi Toyokawa, Ayami Nakajo, Tomoyasu Hotei
This commercial introduces Kirin Ichiban Shibori Zero-Carb, highlighting that it delivers a full-bodied taste while keeping carbohydrates in check, as portrayed through a family setting.
In addition to Etsushi Toyokawa as the father and Ayami Nakajo as the daughter, Tomoyasu Hotei appears as the uncle, engaging in a conversation about what a zero-carb beer is like.
Their surprised expressions after sipping despite some initial doubt—and the way their bodies start to move afterward—convey the beer’s high-quality flavor.
Further enhancing the relaxed atmosphere depicted in the visuals is Eric Idle’s song “Always Look on the Bright Side of Life,” whose gentle rhythm and bright brass give a sense of both calm and fun.
Kirin Beer Kirin Ichiban Shibori “Question for Mr. Tsutsumi” Version / “Question for Mr. Kaku” VersionShinichi Tsutsumi, Kento Kaku
This is a commercial featuring interviews with Shinichi Tsutsumi and Kento Kaku about their feelings toward beer and Ichiban Shibori.
Both speak passionately with serious expressions, and those who feel the same way about beer will likely relate.
As the closing narration says, “Because you’re here, we can be more delicious,” it expresses gratitude for the continual support of many beer fans that has allowed the brand to keep evolving.
Kirin Brewery Kirin Ichiban Shibori White “The Letter from Ms. Tsutsumi: Huge Response” versionFuka Koshiba
In this commercial, staged as a letter from Shinichi Tsutsumi arriving for Fuka Koshiba, Kirin Ichiban Shibori White is introduced.
Contrary to Tsutsumi’s expectations, the letter says that Kirin Ichiban Shibori White has received an overwhelming response, and Koshiba’s delighted reaction—exclaiming, “Tsutsumi-san, that’s terrible!”—is particularly memorable.
The white costumes and set, inspired by the beer’s gentle flavor and its nickname as a “white beer,” give the commercial a refreshing feel.