A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Ichiban Shibori, released by Kirin Beer.
It’s one of the classic canned beers, and if you drink alcohol, chances are you’ve tried it at least once.
In this article, we’ll showcase the commercials for the Ichiban Shibori series all at once, including not only Ichiban Shibori Draft Beer but also products like Ichiban Shibori Zero Sugar.
When it comes to Ichiban Shibori commercials, many people strongly associate them with the BGM “Little Brown Jug.”
To that lively rhythm, a variety of people have served as CM characters over the years.
We’ll introduce the commercials while also touching on the cast members, so please take this opportunity to have another look.
A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Kirin Beer Kirin Ichiban Shibori “Substitution” VersionNEW!Tomoya Nakamura, Shinichi Tsutsumi
This commercial showcases the care and craftsmanship behind Kirin Ichiban through the scene of a drinking party featuring Tomoya Nakamura.
When Nakamura is asked about the origin of the name “Ichiban Shibori” and is left at a loss, Shinichi Tsutsumi calls for a substitution and explains the reason and dedication behind it in his place.
Both the unable-to-answer Nakamura and the explanatory Tsutsumi end up smiling, effectively conveying that the beer has a flavor that highlights the sense of fun.
The song that further emphasizes the calm atmosphere of the visuals is Joe Dassin’s “Les Champs-Élysées.” With its soft rhythm and sound, the track is memorable, and its gentle mood soothes the listener’s heart.
Kirin Beer Kirin Ichiban Shibori White Beer “The Taste That Comes to Mind” EditionFuka Koshiba
This is a commercial that confidently showcases the distinctive taste of Kirin Ichiban Shibori White Beer.
The catchphrase “Another delicious beer” is used to highlight that it offers a different kind of deliciousness from typical beers.
The background music features a cover of “Twist & Shout.” While the version performed by The Beatles in 1963 is well known, the original was by The Top Notes in 1961.
Kirin Beer Kirin Ichiban Shibori “Telepathy” VersionTomoya Nakamura, Kento Kaku
Tomoya Nakamura and Kento Kaku appear as a senior and junior colleague at a company, depicting them on their way back from a business trip.
From the way Kaku begs Nakamura to take him out for a drink, you can clearly see the strong bond of trust between them.
The background music is a familiar instrumental arrangement of “Les Champs-Élysées.” In Japan, this famous chanson is known by the title “Au Champs-Élysées.”
Kirin Beer “KIRIN ICHIBAN” Version
This is a commercial that highlights the care and craftsmanship behind Ichiban Shibori by showing the ingredients used and the brewing process.
The visuals of bubbles rising against a yellow background, combined with the fizzy popping sound of the foam, build anticipation for the taste.
The footage strongly conveys their relentless pursuit of great flavor and their confidence in the product’s quality.
KIRIN Beer KIRIN Ichiban Shibori “Neighborhood Cherry Blossoms” versionShinichi Tsutsumi, Haruka Fukuhara
This commercial features Shinichi Tsutsumi and Haruka Fukuhara as a father and daughter, gently portraying them enjoying beer during cherry blossom season.
The father’s delighted gaze as he watches his daughter take a sip of beer, along with their ensuing conversation, conveys a sense of relaxation and warmth.
The song “Les Champs-Élysées” further accentuates the soft, gentle atmosphere depicted in the visuals.
Its melody, carried by the bright tones of brass instruments, radiates kindness through the expansiveness of its sound.
Kirin Beer Kirin Ichiban Shibori “Question for Mr. Tsutsumi” Version / “Question for Mr. Kaku” VersionShinichi Tsutsumi, Kento Kaku
This commercial highlights a flavor that stands by the consumer, conveyed through scenes of Shinichi Tsutsumi and Kento Kaku speaking about their feelings for beer and Ichiban Shibori.
The strong, forward-looking narration is striking, and it also evokes the idea of mutual support with customers.
The song that further accentuates this warm atmosphere of support is “Les Champs-Élysées.” Its brilliant brass arrangement is memorable, and the spread of its gentle tones conveys a sense of warmth.
Kirin Beer Kirin Ichiban Shibori “Father and Daughter at the Family Home” VersionShinichi Tsutsumi, Haruka Fukuhara
This commercial portrays a gentle interaction between a father and daughter at their family home, highlighting the delicious taste of beers like Kirin Ichiban Shibori.
The warm smiles exchanged by Shinichi Tsutsumi and Haruka Fukuhara, who play the parent and child, clearly convey how beer helps foster relaxation.
The song “Les Champs-Élysées” further emphasizes the ad’s calm, relaxed atmosphere.
Arranged without vocals and centered on brass instruments, its bright tones communicate a sense of joy and warmth.