Until recently, canned coffee was the standard choice when buying coffee from vending machines or convenience stores, but since the 2010s the number of bottled coffees has been growing, hasn’t it?
That said, canned coffee is still going strong, and many people likely choose between cans and plastic bottles depending on the situation.
In this article, we’ll introduce commercials for these classic canned coffees and bottled coffees.
Pay attention to the background music used and the cast members who appear.
Commercials for canned coffee and bottled (PET) coffee. A roundup of familiar commercials (1–10)
Coca-Cola Georgia “Easy Georgia at home anytime.”NEW!Kengo Kora
[Georgia] Kengo Kora “Always an easy at-home Georgia.” 30-second version GEORGIA
Kengo Kora, looking stuck with his computer work, says, “No good—time for some coffee,” and tries to refresh himself with a cup.
He then puts on a helmet, zips through the sky out the window, and dashes off to a café in the city.
He manages to buy his coffee, but a narration chimes in, “You don’t have to go that far,” and introduces Georgia.
It highlights that it’s a bottled coffee that tastes as good as what you’d get at a café.
The BGM is matched to the commercial’s style with Roman Hikō, one of Kome Kome Club’s signature songs released in 1990, whose exhilarating melody feels great—fun to listen to and just as satisfying to sing.
UCC Ueshima Coffee UCC TOTONOU by BLACK Sugar-Free “Totonou Me” VersionNEW!
UCC TOTONOU by BLACK Unsweetened “Totonou Watashi” Version 15 Seconds
This is a commercial introducing TOTONOU, a rare product that’s both coffee and a Food with Function Claims.
It reportedly supports increased energy expenditure at rest, so many people who drink coffee every day may be thinking, “Maybe I should switch to this.” It’s an eye-catching ad for those who drink coffee daily and those who are concerned about their body shape.
Coca-Cola Georgia Asa Georgia: “Shall we give it a go again today?” Comedy duo: Hirohisa Ota / Model-Talent: Chihiro Kondo version / “Nobuyuki Sakuma” version / “Yuka Nishizawa” versionNEW!Hirohisa Ota, Chihiro Kondo, Noriyuki Sakuma, Yuka Nishizawa
[GEORGIA] Comedian: Hirohisa Ota Model/Talent: Chihiro Kondo “With GEORGIA in the morning, shall we give it a go today too?” 30 seconds GEORGIA
[GEORGIA] TV Producer Noriyuki Sakuma “Morning with Georgia, let’s give it a go today too” 30-second spot GEORGIA
[Georgia] ABEMA announcer Yuka Nishizawa “Morning in Georgia—let’s give it a go today, too” version 30 seconds GEORGIA
This commercial depicts various people getting ready in the morning, highlighting how Georgia supports each of their mornings.
It also portrays Hirohisa Ota and Chihiro Kondo, Nobuyuki Sakuma, and Yuka Nishizawa’s dedication to their work, conveying a strong sense of positivity.
The song that further accentuates the upbeat atmosphere shown in the visuals is Kome Kome Club’s “Roman Hikou.” Its bright sound and structure that evokes an expanding landscape are striking, powerfully conveying hope for the future.
Suntory Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake?” Part 2Tommy Lee Jones, LiLiCo, Noriyuki Furuichi
CRAFT BOSS Unsweet Italiano “Alien Jones: Truth or Fake / Part 2” 30-second spot Tommy Lee Jones, LiLiCo, Noritoshi Furuichi SUNTORY commercial
LiLiCo introduces Noritoshi Furuichi to a video asking, “Have you seen this?” titled “Is Alien Jones getting a movie adaptation?!” Furuichi then describes the plot, but LiLiCo cuts him off, saying, “That’s an ad! Are you making fun of movies?” However, it concludes with a scene where she tries the unsweetened Italiano featured in the video and is surprised by how good it tastes, followed by the message, “Check it with your own mouth.” This commercial, with its narrative feel, likely left a lasting impression on many viewers.
Kirin Beverage FIRE “The Man Who Lights a Fire in the Heart: Coach Moriyasu” VersionHajime Moriyasu
Coach Moriyasu, the man who lights a fire in the heart
This striking ad for FIRE coffee features narration by Hajime Moriyasu, head coach of Japan’s national soccer team.
Many viewers were likely moved by his words: that this isn’t a job done alone, that he’s come this far thanks to the players and supporters, and that now it’s his turn to ignite a fire in everyone.
The background music is a whistled rendition of the “Triumphal March,” a tune many associate with soccer.
Coca-Cola Georgia “Take Yourself Out of Range Sometimes”Kengo Kora
[Georgia] Kengo Kora TV commercial “Sometimes Take Yourself Out of Range” 15s GEORGIA TVCF
I bet a lot of people were really struck by the catchphrase “Take yourself out of range now and then.” These days it’s normal to be connected to someone at all times, and there are moments when it feels like your mind never gets a break.
This commercial suggests that, for just the few minutes you spend drinking coffee, you cut off connections with the outside world and refresh yourself.
It’s cool how Kengo Kora, after savoring a brief spell of being out of range, goes on to work with full force.
The BGM features Kome Kome Club’s “Roman Hikou.” Released in 1990, it’s one of their signature songs, known for its liberating lyrics and melody that evoke a sense of setting off on a journey.
This is a commercial for the canned coffee BOSS featuring Ayumi Hamasaki, known as the “diva of the Heisei era,” who has produced numerous hit songs.
It’s part of a series in which Hamasaki plays various roles—such as a construction site worker, a boxing second, and a bride—while singing an original song.
In the CM, she performs a parody of Nat King Cole’s classic “L-O-V-E.” Even if you haven’t seen the commercial in a while, many of you can probably still hum this tune.
