Commercials for canned coffee and bottled coffee: A roundup of familiar ads.
Until recently, canned coffee was the standard choice when buying coffee from vending machines or convenience stores, but since the 2010s the number of bottled coffees has been growing, hasn’t it?
That said, canned coffee is still going strong, and many people likely choose between cans and plastic bottles depending on the situation.
In this article, we’ll introduce commercials for these classic canned coffees and bottled coffees.
Pay attention to the background music used and the cast members who appear.
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Commercials for canned coffee and bottled coffee. A collection of familiar commercials (21–30)
Nestlé Nescafé Excella Bottle Coffee “Goku-goku.” Version / “Toku-toku-toku…” Version
This is a commercial introducing a chilled bottled coffee that’s perfect for summer.
It uses simple sound and visuals to convey how delicious cold coffee is in hot weather.
In the “Gulp Gulp” version, it highlights the sound of drinking coffee, and in the “Glug glug glug…” version, it features the sound of pouring coffee into a glass.
That’s all the commercial is, but it’s more than enough to communicate how good iced coffee tastes, isn’t it? I bet many people who saw this ad were left craving iced coffee for the summer.
Asahi Soft Drinks Asahi Wonda “New Wonda Clear Black” Version / “New Wonda Royal Latte” VersionGen Hoshino
This is a commercial in which Gen Hoshino introduces two types of Wonda.
There’s the “New Wonda Clear Black” version, which emphasizes that it’s perfect for starting your day, and the “New Wonda Royal Latte” version, recommended for the afternoon.
Gen Hoshino appears in both, highlighting each drink’s distinct flavor.
The background music features ‘Star,’ unveiled for the first time in this CM.
It’s a bright and refreshing track with memorable lyrics that evoke the feeling of spring.
Suntory BOSS Alien Jones ‘Sekigahara’ EditionTommy Lee Jones, Tamori, Mansai Nomura, Taka and Toshi
A commercial depicting the Battle of Sekigahara, with Tamori playing Tokugawa Ieyasu and Mansai Nomura playing Ishida Mitsunari.
Tommy Lee Jones and the comedy duo Taka and Toshi appear as foot soldiers, portraying the harsh realities of the battlefield with a touch of humor.
It concludes, as always, with a message honoring those working on the front lines.
Suntory BOSS Alien Jones ‘Detective: Taiyo ni Hoero’ VersionTommy Lee Jones, Raita Ryu, Akira Onodera, Hiroshi Katsuno, Ryo Kinomoto, Yutaro
This is a collaboration commercial with the quintessential Showa-era detective drama “Taiyo ni Hoero.” Original cast members such as Raita Ryu, Akira Onodera, Hiroshi Katsuno, and Ryo Kinomoto all appear, and Tommy Lee Jones shows up as a rookie detective at the Nanamagari Police Station.
The Boss, originally played by Yujiro Ishihara, is portrayed here by the impressionist Yutaro.
With its lavish and stylish direction, the commercial drew attention among longtime fans.
For the background music, a medley-style arrangement of the theme song and insert tracks composed by Katsuo Ohno is used.
Suntory BOSS “Forbidden Planet” EditionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, Ryunosuke Kamiki, Miyuki Nakajima, Soichi Noguchi
In the 2022 commercial “Forbidden Planet,” a world is depicted where working has been prohibited by President of the Universe Miyuki Nakajima.
By portraying a timeline in which people want to work but aren’t allowed to, it prompts us to reflect on the pride and sense of purpose each person holds toward their job.
The BGM features Miyuki Nakajima’s “Headlight, Taillight.” Released in 2000 as the B-side to “Chijō no Hoshi” (“Earthly Stars”), the song conveys a somewhat decadent atmosphere while depicting people who keep moving forward with their dreams.
It’s a track that fosters a positive feeling and ties in with the commercial’s content.
Suntory BOSS Alien Jones “Grand Sumo” EditionTommy Lee Jones, Takamisakari
This is a commercial that aired in 2013, the year Takamisato, a popular sumo wrestler of the Heisei era, retired.
It features footage of his bouts and scenes of the crowd cheering, creating a spot that serves as a fitting capstone to his career as a rikishi.
The background music is Miyuki Nakajima’s “Ito” (Thread), which further enhances the warm atmosphere of the commercial.
Released in 1998, the song likens human encounters to threads weaving a fabric, and together with its gentle melody, it becomes a deeply moving piece.
Suntory BOSS Alien Jones: ‘Human History’ EditionTommy Lee Jones
Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.