Commercials for canned coffee and bottled coffee: A roundup of familiar ads.
Until recently, canned coffee was the standard choice when buying coffee from vending machines or convenience stores, but since the 2010s the number of bottled coffees has been growing, hasn’t it?
That said, canned coffee is still going strong, and many people likely choose between cans and plastic bottles depending on the situation.
In this article, we’ll introduce commercials for these classic canned coffees and bottled coffees.
Pay attention to the background music used and the cast members who appear.
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Commercials for canned coffee and bottled coffee. A collection of familiar commercials (21–30)
Kirin Beverage FIRE “To My Son” EditionYosuke Eguchi
This commercial features Yosuke Eguchi appearing as a father, speaking to his son about the pride he takes in his work.
He says, “Dad doesn’t hit home runs,” and explains that he’s proud to play a behind-the-scenes, supportive role.
Many people likely resonated with his words and found them encouraging.
The background music is a cover of “Seasons of Love,” a song from the Broadway musical Rent.
Its beautiful melody is striking, and the choral singing gives it a grand, uplifting feel.
Kirin Beverage FIRE “Convenience Store Clerk” Version / “Traffic Security Guard” VersionYuriko Ishida
This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.
Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.
The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.
Kirin Beverage FIRE “Winter Plateau” EditionYuriko Ishida
This commercial features Yuriko Ishida offering words of appreciation to everyone who works.
When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.
The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.
Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.
Kirin Beverage FIRE “Fishing Port” VersionYuriko Ishida
One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.
It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.
The commercial conveys FIRE’s desire to be a source of comfort for working people.
The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.
The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.
Nestlé Nescafé Excella Bottle Coffee “Goku-goku.” Version / “Toku-toku-toku…” Version
This is a commercial introducing a chilled bottled coffee that’s perfect for summer.
It uses simple sound and visuals to convey how delicious cold coffee is in hot weather.
In the “Gulp Gulp” version, it highlights the sound of drinking coffee, and in the “Glug glug glug…” version, it features the sound of pouring coffee into a glass.
That’s all the commercial is, but it’s more than enough to communicate how good iced coffee tastes, isn’t it? I bet many people who saw this ad were left craving iced coffee for the summer.
Suntory BOSS Alien Jones ‘Sekigahara’ EditionTommy Lee Jones, Tamori, Mansai Nomura, Taka and Toshi
A commercial depicting the Battle of Sekigahara, with Tamori playing Tokugawa Ieyasu and Mansai Nomura playing Ishida Mitsunari.
Tommy Lee Jones and the comedy duo Taka and Toshi appear as foot soldiers, portraying the harsh realities of the battlefield with a touch of humor.
It concludes, as always, with a message honoring those working on the front lines.
Nestlé Nescafé Gold Blend Bottled Coffee “A Moment of Quality” VersionYukino Kishii
This memorable Nestlé commercial, titled “A Quality Moment,” features Yukino Kishii savoring Gold Blend by the seaside.
Watching her enjoy a well-chilled bottled coffee makes it impossible not to feel the summer.
It’s a commercial that practically conveys the clean, refreshing taste of the coffee right through the screen.