Commercials for Kirin FIRE. A compilation of commercials for FIRE coffee.
Kirin Fire, the canned coffee sold by Kirin Beverage, is a staple product you can find at convenience stores and in vending machines.
Not only canned coffee but also a wide range of bottled coffees are available, so many of you have probably tried them.
In this article, we’ll introduce a roundup of Kirin Fire commercials! The background music is wonderful too—featuring long-standing CM song “To Feel The Fire” and famous tracks from Japan and abroad—so be sure to pay attention to that as you watch.
Kirin Fire commercial. Coffee FIRE commercial compilation (1–10)
Kirin Beverage FIRE One Day “Ignite Your Heart – Daiki Tsuneta” VersionDaiki Tsuneta
This cool commercial with the catchphrase “Ignite Your Heart,” which ties into the product name, is for the canned coffee brand FIRE.
It features Daiki Tsuneta of King Gnu, showing him at work on music production.
His expressions and gestures add to the mood, making it a ruggedly stylish piece of film.
Many of you may have seen this CM on TV or video sites and found it memorable.
The background music is King Gnu’s 2019 release Hikoutei (Airship).
Riding on a powerful performance, the song delivers the message “Forge ahead without fear,” and as you listen, you can feel courage and fighting spirit well up inside.
Kirin Beverage FIRE “The Moment the Spark Ignites”Kenta Kiritani
This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.
It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.
The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.
The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.
Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.
Kirin Beverage FIRE “The Waiting Woman” EditionJela Mariano, Asuka Kudo
Some of you might think of this when it comes to coffee commercial songs: “To Feel The Fire” by the world-renowned singer-songwriter Stevie Wonder.
It was written specifically for the Kirin Fire series commercials and helped contribute to the product’s huge success.
Kirin Beverage FIRE: Sugoroku Boss’s Dice (Commercial)Junichi Okada, Yoji Tanaka
The commercial “Sugoroku Boss’s Dice,” featuring Junichi Okada and Yoji Tanaka, uses “That’s the Way a Woman Is” by the American pop-rock band The Messengers.
Known in Japan under the title “Kininaru Onna no Ko,” the song is incredibly catchy—you can’t get it out of your head after just one listen! In addition to being used in Kirin Fire ads, it has appeared in various other commercials and has been covered by Japanese artists such as Saori Minami and Finger 5.
Its repeating melody and upbeat rhythm make you feel cheerful as you listen!
Kirin Beverage FIRE “Eh, Whatever” VersionMasaharu Fukuyama
Masaharu Fukuyama’s song “Ashita no ☆ SHOW” was featured in the commercial for the “Ma, Iika” campaign, in which Fukuyama himself also appeared.
The track was included as the B-side to the single “Sou -new love new world-,” released in 2008.
The distinctive title is an homage to the hugely popular boxing manga Ashita no Joe.
It’s a song that cheers on people who work hard every day, expressing the feeling of pushing through and doing your best where you are now, even if life turned out a bit different from what you imagined.
Taking a coffee break while listening to this track by Masaharu Fukuyama is sure to give you a boost of motivation!
Kirin Beverage FIRE “Roofer” EditionYuriko Ishida
The commercial titled “Tobishoku” featuring Yuriko Ishida uses “When a Man Loves a Woman” by American singer Percy Sledge.
Released in 1966 as his debut single, the song became a major hit and has been covered by many artists.
Its Japanese title is “Otoko ga Onna o Aisuru Toki,” and the lyrics depict a man falling deeper and deeper for a woman.
It’s a fervent love call that says he’ll do anything for her, so he wants her to love him in return.
Passionate as it is, it’s a number about being so consumed by love that it’s almost a little worrying.
Kirin Beverage FIRE ONEDAY BLACK “Tastes great even at room temperature” versionMatsuko Deluxe
This commercial promotes the fact that FIRE’s ONEDAY Black stays delicious even at room temperature, a state often associated with a drop in flavor.
Because the taste lasts, it supports you solidly throughout the day, helping you push forward with strength—depicted through the presence of Kenta Kiritani.
The song that underscores the power of this footage, which portrays such hard work, is the familiar series theme, “To Feel The Fire.” Its blend of gentle instrumentation and vocals that gradually build in intensity is striking, conveying a passion that slowly heats up the heart.