Commercials for Kirin FIRE. A compilation of commercials for FIRE coffee.
Kirin Fire, the canned coffee sold by Kirin Beverage, is a staple product you can find at convenience stores and in vending machines.
Not only canned coffee but also a wide range of bottled coffees are available, so many of you have probably tried them.
In this article, we’ll introduce a roundup of Kirin Fire commercials! The background music is wonderful too—featuring long-standing CM song “To Feel The Fire” and famous tracks from Japan and abroad—so be sure to pay attention to that as you watch.
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Kirin FIRE commercials. Compilation of coffee FIRE commercials (21–30)
Kirin Beverage FIRE “Convenience Store Clerk” Version / “Traffic Security Guard” VersionYuriko Ishida
This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.
Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.
The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.
Kirin Beverage FIRE “Winter Plateau” EditionYuriko Ishida
This commercial features Yuriko Ishida offering words of appreciation to everyone who works.
When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.
The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.
Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.
Kirin Beverage FIRE “Fishing Port” VersionYuriko Ishida
One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.
It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.
The commercial conveys FIRE’s desire to be a source of comfort for working people.
The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.
The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.
Kirin Beverage FIRE Aroma Brew “Please open it” versionHiroki Hasegawa
This is a commercial for FIRE Aroma Brew, a product that focuses on aroma—an extremely important element in coffee.
The confident line, “Please open the cap slowly,” lets the wonderful fragrance practically waft through the screen!
KIRIN Beverage FIRE “Kazuyoshi Miura × Teruyuki Kagawa: Conversation” EditionKazu Miura, Teruyuki Kagawa
This is a cool original commercial track with clap sounds that linger in your ears.
It’s composed by Takahiro Uchiyama, a musician who also works on composition and artist production.
The grand, expansive style fits the ad’s fiery vibe and leaves a strong impression—it really gets you pumped.
Kirin Beverage FIRE: “Light a Fire in the Heart. Zaccheroni’s Wish”Alberto Zaccheroni
The commercial “Light a Fire in Your Heart: Zaccheroni’s Wish,” featuring former Japan national soccer team manager Alberto Zaccheroni, uses the song “Seasons of Love.” This song is from the award-winning Broadway musical RENT, and the commercial features a cover version.
It poses the question: If you express one year as a fraction—525,600 minutes—by what measure will you look back on the year you spent? It’s a song that not only reflects on the past year but also prompts you to think a bit about your life.
