Commercials for Kirin FIRE. A compilation of commercials for FIRE coffee.
Kirin Fire, the canned coffee sold by Kirin Beverage, is a staple product you can find at convenience stores and in vending machines.
Not only canned coffee but also a wide range of bottled coffees are available, so many of you have probably tried them.
In this article, we’ll introduce a roundup of Kirin Fire commercials! The background music is wonderful too—featuring long-standing CM song “To Feel The Fire” and famous tracks from Japan and abroad—so be sure to pay attention to that as you watch.
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Kirin FIRE commercials. Compilation of coffee FIRE commercials (11–20)
Kirin Beverage FIRE ONE DAY “Amazingly Delicious” VersionHiroki Hasegawa
This commercial introduces Kirin’s ONEDAY series from the Fire brand, highlighting how its rich aroma and great taste last.
Actor Hiroki Hasegawa shares his impressions after drinking it, and his expressions convey how impressed he is by the delicious flavor and aroma that you wouldn’t expect from a plastic bottle.
The fact that he’s surprised yet smiling is an important point as well, emphasizing the sense of exhilaration that comes with the great taste.
Kirin Beverage FIRE ONEDAY BLACK “The Big One Arrives” VersionMatsuko Deluxe
This commercial promotes the launch of a larger size of Fire’s ONEDAY BLACK and depicts how you can enjoy even more deliciousness.
As a large counterpart to ONEDAY BLACK, Matsuko Deluxe appears, powerfully expressing both the sorrow that it didn’t exist until now and the joy that it will be available from here on.
A key point is the moment they turn serious as they savor the taste, conveying surprise at the quality of the flavor.
Kirin Beverage FIRE Black “Appearance” VersionRyuichi Sakamoto
This commercial highlights the launch of Black in Kirin’s FIRE lineup, conveying confidence through the phrase “changing common sense.” In the ad, Ryuichi Sakamoto drinks it and shares his thoughts—just the single word “I like it,” which, in its simplicity, suggests real depth.
After taking a sip, he shows a slight smile and drinks again, a flow that makes it clear he’s satisfied with the quality.
Kirin Beverage FIRE Freshly Ground Low-Sugar “Debut” EditionYuya Yagira
The FIRE Freshly Ground Low Sugar commercial, “Debut,” is a spot that conveys the product’s deliciousness in a simple and straightforward way.
Actor Yuya Yagira appears, takes a sip of the freshly ground low-sugar coffee, and says just one word: “Yabai!” There’s no concrete description of the flavor, but it’s precisely that single word that gets the appeal across, isn’t it?
Kirin Beverage FIRE: “FIRE People — Igniting the Working You” (Commercial)Kenta Kiritani
In the memorable “FIRE Person – Ignite the Working You” spot, whose title ties into the product name, the creators clearly convey who they want to drink this beverage.
In the commercial, Kenta Kiritani appears as a salaryman, shown getting fired up by drinking FIRE.
The phrase “ignite the working you” is striking and compelling, isn’t it? The background music features Kiritani’s cover of “To Feel The Fire,” the FIRE commercial song originally crafted by Stevie Wonder.
Kirin Beverage FIRE – Ignite Your Heart: ‘Zaccheroni’s Next Life’ VersionAlberto Zaccheroni
This is about Alberto Zaccheroni, who also served as the head coach of Japan’s national soccer team, talking about how he would live in the present if he could go back to the past.
Even if he has regrets as a player, he has none as a coach; his claim that he always gives his all as a coach conveys a strong sense of determination.
The video has a cool image of him heading toward the coach’s field with a flare in hand.
The music that further accentuates that strength and cool atmosphere is “Seasons of Love.” Known as a featured song from the musical Rent, its grand development when the chorus hits feels like the skies clearing, revealing a positive emotion—like hope for what’s to come.
Kirin FIRE commercials. Compilation of coffee FIRE commercials (21–30)
Kirin Beverage FIRE “To My Son” EditionYosuke Eguchi
This commercial features Yosuke Eguchi appearing as a father, speaking to his son about the pride he takes in his work.
He says, “Dad doesn’t hit home runs,” and explains that he’s proud to play a behind-the-scenes, supportive role.
Many people likely resonated with his words and found them encouraging.
The background music is a cover of “Seasons of Love,” a song from the Broadway musical Rent.
Its beautiful melody is striking, and the choral singing gives it a grand, uplifting feel.