Commercials for Kirin FIRE. A compilation of commercials for FIRE coffee.
Kirin Fire, the canned coffee sold by Kirin Beverage, is a staple product you can find at convenience stores and in vending machines.
Not only canned coffee but also a wide range of bottled coffees are available, so many of you have probably tried them.
In this article, we’ll introduce a roundup of Kirin Fire commercials! The background music is wonderful too—featuring long-standing CM song “To Feel The Fire” and famous tracks from Japan and abroad—so be sure to pay attention to that as you watch.
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Kirin Fire commercial. Coffee FIRE commercial compilation (1–10)
Kirin Beverage FIRE Cafe Deli “Birthday” Version
This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.
It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.
The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.
The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.
Kirin Beverage FIRE Extreme Blend “Debut” VersionKazu Miura
This is an original commercial song by Takahiro Uchiyama, who served as the vocalist and guitarist of the band GREEN MIND.
It has a cool, dramatic sound that makes you feel like you’re listening to an overseas rock band.
It matches well with the cool, seasoned presence of the soccer player featured in the commercial, Kazuyoshi Miura.
In the commercial featuring Gackt, he himself covered Stevie Wonder’s “To Feel The Fire.” The arrangement amps up the rock vibe compared to the original, making it distinctly Gackt in style.
His passionate, beautiful vocals and the rock sound are striking as they portray the pursuit of true love.
The track is included on the CD “SOUL of FIRE,” produced for a FIRE promotional giveaway, as well as in Gackt’s live album collection CD box set “nine*nine.”
Kirin Beverage FIRE NEO “Team neo” version
The commercial “Team neo,” featuring Junichi Okada, Bananaman, Knights, and others, uses the song “There’s No Business Like Show Business.” Originally sung in the Broadway musical Annie Get Your Gun, the song was later used as the theme for a musical film that took its title directly from the song, starring Marilyn Monroe.
In the commercial, an original arrangement made specifically for the ad is used.
The sparkling melody makes you feel as if you’re watching a Broadway musical live on stage—just hearing it fills you with excitement and joy.
Kirin FIRE commercials. Compilation of coffee FIRE commercials (11–20)
Kirin Beverage FIRE “The Two SUGOUMA” Version
The commercial for “SUGOUMA na Futari” features “Miniskirt” by the British duo Ski O’ Whiff.
While it doesn’t really have lyrics, the repeatedly looping melody is incredibly addictive—you’ll find it stuck in your head if you keep listening.
It has a touch of Latin heat, while the slightly cute and comical tune is what makes it so catchy.
If it’s playing as background music at a club, it will elevate both the atmosphere and the mood of the place!
Kirin Beverage FIRE “BIG MATSUI” Version
The commercial “BIG MATSUI” featuring former Major League Baseball player Hideki Matsui used Godzilla’s “Godzilla Theme,” representing Japan’s iconic kaiju.
Composed by Akira Ifukube, this piece has been featured across many installments of the Godzilla series.
Even people who haven’t seen the films likely know the tune.
Many probably made up lyrics to the repeating melody and sang it as children! Just hearing the music heightens the sense of dread that Godzilla is closing in.
Kirin Beverage FIRE: Let’s Speak Frankly – ‘Conference Room’ Version / ‘Seaside’ Version / ‘Park’ VersionTeppei Arita
The commercials featuring the duo Cream Stew, titled “Let’s Speak Honestly: Conference Room” and “Let’s Speak Honestly: Seaside,” use Bakufu Slump’s song “Runner.” In the ads, an instrumental version arranged by Hajime Uchiyama—who has worked on numerous songs for commercials, films, and TV dramas—is played.
The arrangement adds a cool, weighty edge to the original song’s intense energy, making it sound really stylish.
Only a few seconds are heard in the commercials, but the song’s heat still comes through, and it really makes you want to hear the full version in this arrangement!
Kirin Beverage FIRE Ignite Your Heart “To Father” Edition
This video depicts the budding understanding of a father once disliked, as the protagonist faces their work—conveying a sense of family bonds as well.
As they approach the age their father once was, they realize his greatness and resolve to become like him, a powerful determination that comes through clearly.
The appearance of Fire also underscores the crisp, refreshing quality that helps switch one’s mindset.
The song that further amplifies the video’s strong atmosphere is “Seasons of Love.” Featured in the musical Rent, its structure—building strength as it moves toward the chorus—conveys a bright, positive feeling with clarity.