Commercials for canned coffee and bottled coffee: A roundup of familiar ads.
Until recently, canned coffee was the standard choice when buying coffee from vending machines or convenience stores, but since the 2010s the number of bottled coffees has been growing, hasn’t it?
That said, canned coffee is still going strong, and many people likely choose between cans and plastic bottles depending on the situation.
In this article, we’ll introduce commercials for these classic canned coffees and bottled coffees.
Pay attention to the background music used and the cast members who appear.
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Commercials for canned coffee and bottled (PET) coffee. A roundup of familiar commercials (1–10)
Kirin Beverage FIRE ONEDAY BLACK “The Big One Arrives” VersionMatsuko Deluxe
This commercial promotes the launch of a larger size of Fire’s ONEDAY BLACK and depicts how you can enjoy even more deliciousness.
As a large counterpart to ONEDAY BLACK, Matsuko Deluxe appears, powerfully expressing both the sorrow that it didn’t exist until now and the joy that it will be available from here on.
A key point is the moment they turn serious as they savor the taste, conveying surprise at the quality of the flavor.
Kirin Beverage FIRE Black “Appearance” VersionRyuichi Sakamoto
This commercial highlights the launch of Black in Kirin’s FIRE lineup, conveying confidence through the phrase “changing common sense.” In the ad, Ryuichi Sakamoto drinks it and shares his thoughts—just the single word “I like it,” which, in its simplicity, suggests real depth.
After taking a sip, he shows a slight smile and drinks again, a flow that makes it clear he’s satisfied with the quality.
Kirin Beverage FIRE Freshly Ground Low-Sugar “Debut” EditionYuya Yagira
The FIRE Freshly Ground Low Sugar commercial, “Debut,” is a spot that conveys the product’s deliciousness in a simple and straightforward way.
Actor Yuya Yagira appears, takes a sip of the freshly ground low-sugar coffee, and says just one word: “Yabai!” There’s no concrete description of the flavor, but it’s precisely that single word that gets the appeal across, isn’t it?
Commercials for canned coffee and bottled coffee. A collection of familiar commercials (11–20)
Kirin Beverage FIRE ONE DAY “Amazingly Delicious” VersionHiroki Hasegawa
This commercial introduces Kirin’s ONEDAY series from the Fire brand, highlighting how its rich aroma and great taste last.
Actor Hiroki Hasegawa shares his impressions after drinking it, and his expressions convey how impressed he is by the delicious flavor and aroma that you wouldn’t expect from a plastic bottle.
The fact that he’s surprised yet smiling is an important point as well, emphasizing the sense of exhilaration that comes with the great taste.
Kirin Beverage FIRE ONEDAY BLACK “Tastes great even at room temperature” versionMatsuko Deluxe
This commercial promotes the fact that FIRE’s ONEDAY Black stays delicious even at room temperature, a state often associated with a drop in flavor.
Because the taste lasts, it supports you solidly throughout the day, helping you push forward with strength—depicted through the presence of Kenta Kiritani.
The song that underscores the power of this footage, which portrays such hard work, is the familiar series theme, “To Feel The Fire.” Its blend of gentle instrumentation and vocals that gradually build in intensity is striking, conveying a passion that slowly heats up the heart.
Kirin Beverage FIRE: “FIRE People — Igniting the Working You” (Commercial)Kenta Kiritani
In the memorable “FIRE Person – Ignite the Working You” spot, whose title ties into the product name, the creators clearly convey who they want to drink this beverage.
In the commercial, Kenta Kiritani appears as a salaryman, shown getting fired up by drinking FIRE.
The phrase “ignite the working you” is striking and compelling, isn’t it? The background music features Kiritani’s cover of “To Feel The Fire,” the FIRE commercial song originally crafted by Stevie Wonder.
Kirin Beverage FIRE Cafe Deli “Birthday” Version
This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.
It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.
The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.
The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.