Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
Don’t round off: Sapporo Beer commercials. A compilation of beer and chuhai commercials (1–10)
Sapporo Beer Yebisu “Surpass Yebisu” VersionNEW!Hiroki Yamada
Yebisu “Go Beyond Yebisu” Version, 30 seconds
This commercial portrays the history Yebisu has built up, while expressing a strong determination to evolve it even further.
By clearly depicting scenes of the farmland, the manufacturing process, and the moment of pouring, it effectively highlights the meticulous attention to detail.
The voice of Yuki Yamada, who speaks on behalf of that dedication, also evokes a powerful stride toward the future.
Sapporo Beer Calbee Jagaimodo × Sapporo Classic “Together, with gratitude to Hokkaido”NEW!
[Together in Gratitude to Hokkaido] Calbee “Jagaimo-do” × “Sapporo Classic”
This commercial conveys gratitude for hops and potatoes grown in Hokkaido through the vast landscapes of farmland.
It depicts, with appreciation, the idea that delicious beer and potato chips are born from the region’s rich nature, and that Calbee and Sapporo Beer are supported by it.
The music that enhances the grand yet warm atmosphere shown in the footage is “Koko de, Nomou yo.” sung by Taka and Toshi.
It’s a song that seems to portray the warmth of time spent with loved ones, and its gentle vocals convey a sense of comfort.
Sapporo Beer Richly Squeezed Lemon Sour Non-Alcoholic “Opera Singer” VersionNEW!
Rich Squeezed Lemon Sour Non-Alcoholic: Opera Singer Edition
This commercial promotes the fact that it has a richer flavor than typical non-alcoholic lemon sours.
Matching the “rich” concept, a male opera singer with an impressive beard appears and introduces the appeal of Koi Shibori Lemon Sour Non-Alcohol while singing.
The powerful vocals set to the melody of “Funiculì, Funiculà” are unforgettable once you hear them!
Sapporo Beer: Robust Taste — What does “robust taste” mean? “Debut” versionNEW!Yuya Yagira
Sapporo Bold Taste <Ultra Sugar-Free> What does “bold taste” mean? Debut Chapter
This is a commercial introducing Sapporo Beer’s “Sour Nomigotae,” said to be crafted with a focus on a satisfying drinking experience.
Yuya Yagira ponders the question, “What does ‘nomigotae’ (drinking satisfaction) mean?” and then experiences the answer for himself by actually drinking it.
The direction of the ad, which essentially says “You’ll understand once you drink it,” really raises expectations, doesn’t it?
Sapporo Beer SUPER STAR “Everyday Reward” VersionNEW!
SUPER STAR Brand Movie: A Reward in Everyday Life
This is a commercial that highlights the vision behind Sapporo SUPER STAR, co-developed by Sapporo Beer and Mizuno.
Emphasizing the collaboration with a sports brand, it conveys in a refreshing tone that they’ve achieved a non-alcoholic drink perfect for sports scenes.
It’s designed to communicate both the reassurance of being non-alcoholic and the crisp, enjoyable taste that supports everyday exercise—expressed through the actors’ facial expressions as well.
Sapporo Beer Sapporo Draft Beer Black Label Snack Elevator “Spicy Snack Bento” EditionNEW!Satoshi Tsumabuki
Black Label Snack Elevator Spicy Snack Bento Edition 30 seconds
Set in the curious location of the “Tsumami Elevator,” this commercial introduces snacks that pair perfectly with Black Label.
Here, Satoshi Tsumabuki takes on the challenge of preparing a spicy snack bento, making a variety of items while using a sophisticated mixed spice for adults.
In the end, he pairs the finished dishes with Black Label, and his blissful expression clearly conveys how delicious they are.
Sapporo Beer Sapporo Draft Beer Black Label Snack Elevator “New Sensation: Sweet and Spicy Smoked Walnut Pizza” VersionNEW!Satoshi Tsumabuki
Black Label Snack Elevator - New Sensation: Sweet & Spicy Smoked Walnut Pizza Edition - 30-second ver.
It’s a commercial where Satoshi Tsumabuki cooks the perfect snack to pair with Sapporo Black Label, conveying how their deliciousness layers together.
The dish made here is a sweet-and-spicy smoked walnut pizza, and throughout the cooking, various appealing aspects—starting with the aroma—are highlighted.
Another key point is that when he eats and pairs it with Black Label, he doesn’t give a detailed verbal review; by conveying it through his expressions, it seems to heighten anticipation even more.
