“Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by SS Pharmaceuticals. A collection of ads for Eve and Hythiol.
- Kirin commercials: A collection of ads drawing attention for their performers and songs
[Don't Round Off] Sapporo Beer Commercial. Compilation of Beer and Chu-Hi Commercials (21–30)
Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator “Kyohei Sorita” VersionNEW!Satoshi Tsumabuki, Kyohei Sorita
This piece portrays a conversation between Satoshi Tsumabuki and Kyohei Sorita, set in the mysterious place known as the “Adult Elevator.” It explores how Sorita engages with the piano—what feelings and mindset he brings to it—and from there conveys ideas about what it means to be an adult and what growth entails.
Pay attention, too, to the expressions on the two as they drink Black Label; paired with everything they’ve been discussing, it evokes the image of a distinctly adult flavor, doesn’t it?
Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator “Makoto Hasebe” VersionNEW!Satoshi Tsumabuki, Makoto Hasebe
This commercial is set in the mysterious space called the “Adult Elevator,” featuring a conversation between Satoshi Tsumabuki and Makoto Hasebe while also conveying the mature taste of Black Label.
The discussion centers on themes like life’s turning points and things they’d like to do over, prompting viewers to reflect on the attitude required to deliver results.
Pay attention to their expressions as they drink Black Label—the content evokes the enjoyment of progressing into adulthood.
Sapporo Beer Yebisu “Happiness, swelling. Joyful” VersionNEW!
This is a commercial that portrays a heartwarming scene of a long-awaited parent-child conversation, highlighting how Yebisu supports that warm time.
There’s a scene where, with a shogi board between them, they talk about the joy of being able to converse as parent and child; the trust that comes precisely from the few words they exchange really comes through.
The expressions when they drink Yebisu are also a key point—seeing their smiles clearly conveys a gentle atmosphere.
Sapporo Beer Otoko Ume Sour “Refreshing Ume-mazing Tasty Shiso Ume!” EditionNEW!Hiroaki Nerio, Kyoka Imamura, Minoru Dan, Shiho Sasaki
This is a commercial that clearly conveys satisfaction with the flavor by showing Sapporo’s Otoko Ume Sour being enjoyed in a variety of places.
It’s drunk in different settings—at bars, at home, and more—and each person enjoys the tartness and aroma, emphasizing a sense of refreshment.
As everyone savors the sourness, they smile, creating content that heightens anticipation for the taste.
Sapporo Beer Sapporo Classic “Memories of a Shop” VersionNEW!Taka and Toshi
This commercial conveys the gentle flavor of Sapporo Classic that supports enjoyable moments, shown through Taka and Toshi enjoying a meal at a restaurant full of memories.
It calmly shares their lives—what feelings they had when they used to visit the place, and what attitude they carried as they moved forward.
The song that further accentuates the gentle atmosphere and tender emotions depicted in the visuals is “Koko de, Nomou yo.” performed by Taka and Toshi.
Its soothing sound and rhythm, along with their relaxed vocals, are striking and warmly convey a sense of human kindness.
Sapporo Beer 2026 Corporate Advertisement
It’s a commercial that conveys the company’s desire for Sapporo Beer to support human connections—connections that don’t change even as times do.
The footage features a variety of people, and from their clothing and other cues, you can tell that individuals from different countries and eras are interacting.
Seeing everyone smiling, it even feels like a grand message that people can truly understand one another.
Sapporo Beer Sapporo Lager Beer “Bring bottled beer into your life.”
This commercial portrays people spending their own time in a bar, while also highlighting the presence of Sapporo Lager Beer that supports that sense of fulfillment.
With the theme “Bottled Beer in Your Life,” it gently conveys the desire to preserve and develop bar culture.
The song that further accentuates the relaxed moments and calm atmosphere depicted in the visuals is T-Jiro’s “Kono mama de ii no sa baby.” Its easygoing rhythm and vocals tinged with a hint of languor evoke the image of moving forward at a carefree pace.