“Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Sapporo Breweries is a major beer manufacturer supported by many consumers.

In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.

Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”

Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.

In this article, we’ll introduce a full lineup of Sapporo’s commercials.

Be sure to pay attention to the cast and the direction of each ad as you watch.

[Don't Round Off] Sapporo Beer Commercial. Compilation of Beer and Chu-Hi Commercials (21–30)

Sapporo Beer GOLD STAR “Best-of-Both-Worlds Family” Version

Gold Star: The Best-of-Both-Worlds Family, Episode 1

While highlighting how Gold Star brings together the best of Yebisu and Black Label, this commercial portrays family communication.

It depicts the family’s everyday life; even though there are moments of awkwardness, it’s mostly composed of smiles, which really conveys a warm feeling.

The way the conversation unfolds with a touch of humor also makes for a memorable visual.

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