“Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by SS Pharmaceuticals. A collection of ads for Eve and Hythiol.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
Don’t round off: Sapporo Beer commercials. A compilation of beer and chuhai commercials (1–10)
Sapporo Beer 2026 Corporate Advertisement
It’s a commercial that conveys the company’s desire for Sapporo Beer to support human connections—connections that don’t change even as times do.
The footage features a variety of people, and from their clothing and other cues, you can tell that individuals from different countries and eras are interacting.
Seeing everyone smiling, it even feels like a grand message that people can truly understand one another.
Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator: “What Is Lyric Writing” / “Newness and Nostalgia” / “Weakness” / “Kindness” / “Songs Are Infinite” / “Ideas”Satoshi Tsumabuki, Yumi Matsutoya
This is a series that promotes the history Sapporo Black Label has walked and its mature taste through interviews featuring Satoshi Tsumabuki in conversation with captivating, seasoned adults.
In this installment, he talks with top-tier artist Yumi Matsutoya, exploring topics such as lyric writing, musical ideas, and the feelings embedded within them, to learn how she engages with music.
It’s striking that, while they speak earnestly about their ways of thinking, there are also scenes where they enjoy Black Label, conveying the impression that Black Label supports a sense of adult relaxation.
Sapporo Beer Yebisu “Lots of Good Smiles” Version
This commercial, which shows scene after scene of Yuki Yamada and many others clinking glasses with smiles, aired in December 2025.
Through its visuals and narration, it feels like a look back on the past year.
True to its title, “So Many Good Faces,” it beautifully conveys how Ebisu is always surrounded by countless smiles.
"Don't go soft": Sapporo Beer commercial. A collection of beer and chu-hi commercials (11–20)
Sapporo Breweries Sapporo Draft Beer Black Label Adult Elevator: “To My Past Self” / “Design of Time” / “Clarity” / “Smiles and Tears”Satoshi Tsumabuki, Yumi Matsutoya
The Adult Elevator series has featured numerous celebrities over the years, including actors and musicians.
This time, Yumi Matsutoya appears and answers questions from Satoshi Tsumabuki.
Her responses vividly convey her views on life and the values she holds in her musical activities.
The commercial as a whole has a calm tone, resulting in a cool CM that embodies the theme of adulthood.
Sapporo Beer Black Label Adult Elevator Sambomaster “Performance” versionSambomaster, Satoshi Tsumabuki
Sambomaster’s “Tomadou Hodo ni Terashite Kure” was released in 2025 and is a song that strongly conveys a message of encouragement.
Its driving rhythm and layered, airy guitar tones are striking, evoking a tenderness within its power.
The message that everyone deserves to be happy and that we should make our lives shine clearly delivers courage.
The song was used in Sapporo Black Label’s commercial as the theme for the “Adult Elevator” campaign, and through Sambomaster’s powerful performance, it invites reflection on what it means to be an adult.
Sapporo Beer Sapporo Classic “Local Friends” VersionTaka and Toshi
In the Hokkaido-exclusive beer Sapporo Classic commercial, the duo Taka and Toshi, who are from Hokkaido, make an appearance.
This installment is titled “Hometown Friends,” and shows them reminiscing with their local friends, Sapporo Classic in hand.
The direction, which spotlights the land of Hokkaido, is particularly appealing.
The gentle background music is an original song created for the commercial, titled “Let’s Drink Here.” It’s sung by Taka and Toshi, and their unpretentious, down-to-earth vocals add an extra touch of warmth.
Sapporo Beer Yebisu: “Happy Faces” Customers / “Happy Faces” RestaurantsHiroki Yamada
This commercial says, “Where there are eateries full of great faces, there’s Yebisu.” It shows several different restaurants, and it’s striking how both the patrons and the staff are all smiling and enjoying themselves.
The background music is The Third Man, a familiar tune in Yebisu ads.
Known in Japan by its title Daisan no Otoko (The Third Man), it’s a song many people will surely recognize.