“Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by SS Pharmaceuticals. A collection of ads for Eve and Hythiol.
- Kirin commercials: A collection of ads drawing attention for their performers and songs
Don’t round off: Sapporo Beer commercials. A compilation of beer and chuhai commercials (1–10)
Sapporo Beer Yebisu “The Beginning Time” versionNEW!Hiroki Yamada
This commercial depicts Yuki Yamada and his friends seeing off a companion embarking on a new challenge, conveying how Yebisu Beer fills their hearts.
The positive spirit of setting off toward a dream is striking, and it also evokes the idea that relaxation with Yebisu can be a source of strength.
Within the calm atmosphere, you can also feel a powerful cheer aimed at the future.
Sapporo Beer Sapporo Classic Spring AromaNEW!
This is a commercial that introduces the scents of spring presented by Sapporo Classic, highlighting how delicious it is when paired with spring flavors.
It showcases the pairing with asparagus and bacon, and the package colors and the expressions when tasting convey the deliciousness and a sense of elation.
The song that flows to heighten the palpable deliciousness and happiness depicted in the visuals is “Koko de, Nomou yo.” sung by Taka and Toshi.
It’s a track that conveys a sense of unity through a toast, expressing everyday happiness with a gentle atmosphere.
Sapporo Beer Sapporo Classic “My Son’s Partner” EditionNEW!
This is a commercial depicting Tak and Toshi, the comedy duo, enjoying drinks with their families, while also highlighting how Sapporo Classic enhances the fun.
A major talking point is the son’s feelings toward his partner, and through their gentle exchanges, you can sense a unique consideration that’s different from family dynamics.
The song that accentuates this calm, pleasant atmosphere in the footage is “Koko de, Nomou yo.” performed by Tak and Toshi.
It’s a track that seems to portray the bonds and joy shared through a toast, and its mellow melody conveys warmth and relaxation.
"Don't go soft": Sapporo Beer commercial. A collection of beer and chu-hi commercials (11–20)
Sapporo Beer Sapporo Draft Beer Black Label “Committed to the deliciousness of the first sip.” Edition
This commercial highlights the dedication to that very first sip embodied in Sapporo Draft Beer Black Label, using close-up visuals of the beer.
The key point is that it tastes the same whether from a can or at a bar, expressing a commitment to delivering a first sip you can enjoy anywhere.
With shots of beer gleaming as it’s poured and its rich, foamy head, the close-up perspective builds anticipation and excitement.
Sapporo Beer Sapporo Classic “What kind of mother was she?” versionTaka and Toshi
This is a commercial where Taka from Taka and Toshi looks back on memories with his mother and conveys the bonds of family.
Toshi watches over him gently, and the inclusion of Sapporo Classic being enjoyed in the scene highlights its gentle flavor that supports peaceful moments.
The song featured in the video, emphasizing the relaxed mood and warm atmosphere, is “Koko de, Nomou yo.” performed by Taka and Toshi.
It’s a track that seems to portray the importance of human connection and relaxation, and its calm tempo and gentle vocals convey a sense of reassurance.
Sapporo Beer Yebisu “Lots of Good Smiles” Version
This commercial, which shows scene after scene of Yuki Yamada and many others clinking glasses with smiles, aired in December 2025.
Through its visuals and narration, it feels like a look back on the past year.
True to its title, “So Many Good Faces,” it beautifully conveys how Ebisu is always surrounded by countless smiles.
Sapporo Beer Rich Lemon Sour Life Is Better Rich: “Live” VersionMuro Tsuyoshi
This is a commercial for a strong-flavored lemon sour featuring Tsuyoshi Muro.
The catchphrases tied to the product name—“Go bold with lemons and life” and “It’s delicious because it’s strong”—leave a strong impression.
Seeing Muro on stage as the vocalist of a rock band conveys the importance of wholeheartedly enjoying what you love.
It’s a message-driven ad that layers the richness of flavor with the richness of one’s way of life.