“Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by SS Pharmaceuticals. A collection of ads for Eve and Hythiol.
- Kirin commercials: A collection of ads drawing attention for their performers and songs
"Don't go soft": Sapporo Beer commercial. A collection of beer and chu-hi commercials (11–20)
Sapporo Beer SORACHI 1984 “You Still Don’t Know This Aroma” Version
This commercial tells the story of how SORACHI 1984 was created with uncompromising dedication, shown through the people involved in its production.
It recounts the journey of Sorachi Ace, a hop once considered too distinctive to be accepted, which has returned to Japan after many years as a truly one-of-a-kind beer.
By highlighting that this beer is the result of the combined passions of many individuals, it also conveys strong confidence in the finished product.
It emphasizes its unfamiliar aroma to make a strong appeal and spark curiosity.
Sapporo Beer Yebisu “A Fulfilling Time” VersionYuki Yamada, Ai Mikoa, Masaki Kaji, Tsugumi
This commercial gently highlights the idea that time enriched with Yebisu Beer supports each person’s communication.
It portrays moments featuring Yuki Yamada with Masaki Kaji, and Ai Miura with Tsugumi, expressing how Yebisu Beer makes time with a senior or a close friend more enjoyable.
You can feel a steady sense of relaxation throughout—from the lively conversations to the soft expressions they show.
It’s a piece that captures the appeal of Yebisu Beer’s flavor: calming the heart while making things more fun.
Sapporo Beer “Barley and Hops” – “Only What’s Good / Kazunari Ninomiya: The Goodness As It Is” VersionNEW!Kazunari Ninomiya
This commercial shows Kazunari Ninomiya enjoying barley and hops, and uses his impressions to straightforwardly highlight the delicious taste.
With a bright background that evokes the packaging, his smiling presence and the unadorned words that convey its appeal express a deep, nuanced flavor.
The song that further accentuates the bright mood depicted in the footage is The Jackson 5’s “I Want You Back.” Its cheerful rhythm and sound, along with the bright vocals, leave a strong impression and convey a positive feeling throughout.
Sapporo Beer Sapporo GOLD STAR “Delicious No Matter How Far? Method” VersionNEW!Hiroshi Tamaki, Fumi Nikaido
This commercial promotes the delicious taste of Sapporo GOLD STAR, created with the concept of using Yebisu’s hops and Black Label’s malt.
It features Hiroshi Tamaki and Fumi Nikaido talking about how it brings together the best parts of other products, and ends with their expressions conveying just how good it tastes.
The imagery of bubbles bursting is also striking, powerfully conveying a rising sense of anticipation for the flavor.
Sapporo Beer Sapporo The DRAFTY “Completely different from non-alcoholic.”NEW!Natsumi Uga
In this commercial, Natsumi Uga introduces Sapporo The DRAFTY, highlighting how it differs from non-alcoholic drinks and emphasizing its satisfaction.
The powerful line, “It’s completely different from non-alcoholic,” is striking, and she speaks directly about the dedication and fulfillment behind it.
The development where she takes on a taste test is also noteworthy, clearly addressing the question of whether a lower alcohol content can still make a difference.
Sapporo Beer Sapporo Draft Beer Black Label Snack Elevator: “Schnitzel with Moving Green Sauce” VersionNEW!Satoshi Tsumabuki
This commercial features Satoshi Tsumabuki introducing snacks that pair perfectly with Black Label in a mysterious world called the “Snack Elevator.” The dish being made here is a Schnitzel with an inspiring green sauce, and Tsumabuki focuses intently as he takes on the cooking.
His smiles as he cooks and the happy expression when he pairs it with Black Label really build anticipation for the taste.
[Don't Round Off] Sapporo Beer Commercial. Compilation of Beer and Chu-Hi Commercials (21–30)
Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator “Kyohei Sorita” VersionNEW!Satoshi Tsumabuki, Kyohei Sorita
This piece portrays a conversation between Satoshi Tsumabuki and Kyohei Sorita, set in the mysterious place known as the “Adult Elevator.” It explores how Sorita engages with the piano—what feelings and mindset he brings to it—and from there conveys ideas about what it means to be an adult and what growth entails.
Pay attention, too, to the expressions on the two as they drink Black Label; paired with everything they’ve been discussing, it evokes the image of a distinctly adult flavor, doesn’t it?