“Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by SS Pharmaceuticals. A collection of ads for Eve and Hythiol.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
"Don't go soft": Sapporo Beer commercial. A collection of beer and chu-hi commercials (11–20)
Sapporo Beer Sapporo Lager Beer “Bring bottled beer into your life.”
This commercial portrays people spending their own time in a bar, while also highlighting the presence of Sapporo Lager Beer that supports that sense of fulfillment.
With the theme “Bottled Beer in Your Life,” it gently conveys the desire to preserve and develop bar culture.
The song that further accentuates the relaxed moments and calm atmosphere depicted in the visuals is T-Jiro’s “Kono mama de ii no sa baby.” Its easygoing rhythm and vocals tinged with a hint of languor evoke the image of moving forward at a carefree pace.
Sapporo Beer SAPPORO+ “Chinese Cuisine” VersionTaichi Kokubun
This commercial focuses on the fact that Sapporo Beer’s non-alcoholic SAPPORO+ is an FOSHU (Food for Specified Health Uses), and communicates how well it pairs with a variety of foods.
It depicts Taichi Kokubun enjoying Chinese cuisine with SAPPORO+, and his happy expression conveys the balance of flavor and health.
By expressing sugar content in terms of how many sugar cubes it equals, the video also seems likely to prompt viewers to think about their health.
Sapporo Beer Sapporo Mugi to Hop “Rich Fullness in the 15th Year” VersionTaichi Kokubun
This commercial clearly conveys the passion and craftsmanship behind Sapporo Beer’s Mugi to Hop through Taichi Kokubun’s expressions.
The narration also highlights what the creators focused on, powerfully emphasizing their pursuit of flavor.
It then draws attention to how his expression changes when he drinks—recognizing the richness, reacting with surprise to the refreshing feel—showing that the product brings together a variety of elements.
Sapporo Beer Yebisu “The Beginning Time” versionHiroki Yamada
Speaking of the Yebisu Beer theme song, it’s The Third Man, which is also used as the departure melody at Ebisu Station.
In this commercial, the concept supports both a friend setting off on a new journey and oneself striving in Japan.
Yuki Yamada delivers a fine performance as the self working hard in Japan.
Sapporo Beer Sapporo Classic “40 Years with Hokkaido” EditionTaka and Toshi
Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.
It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.
Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.
With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.
Sapporo Beer Yellow Tail “Deliciousness That Makes Your Heart Leap” VersionKira Nakagawa
When it comes to casual Australian wine marked by a wallaby label, Yellow Tail is the one.
Kira Nakagawa, a model who loves the mountains and leads an active lifestyle, seems like the perfect fit for such a pop-style wine.
The commercial features various scenes of her enjoying different wines, and I’m sure it will make many viewers feel like having a drink themselves.
[Don't Round Off] Sapporo Beer Commercial. Compilation of Beer and Chu-Hi Commercials (21–30)
Sapporo Beer SlimsArisa Mizuki
In the Sapporo Beer “Slims” commercial, Alisa Mizuki—known for her long limbs and beautifully slender figure—makes a memorable impression as she lightly pinches the flesh at her waist.
Despite her supermodel-like presence, her playful concern about belly fat made her feel relatable.
It captures an era when low-calorie, low-sugar, and purine-cut beers were beginning to draw attention.
The ad prominently featured the “healthy” angle, and Mizuki’s final refreshing “Puh!” after a sip was simply delightful.
