Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
When it comes to Gekkeikan, it’s widely known as a famous sake maker from Kyoto.
In addition to classic labels like Yamada Nishiki and Tsuki, the company has recently rolled out a new product lineup called THE SHOT, which has gained support from a wide range of consumers.
Gekkeikan’s commercials are appealing for their stylish direction as well as heartwarming storytelling.
In this article, we’ll introduce some of Gekkeikan’s commercials.
There are various commercials tailored to the target users of each product, so please take this opportunity to check them out.
Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
Gekkeikan ALGO ‘Summer’ VersionRina Kawaei
This commercial introduces Argo as a crisp and easy-to-drink beverage with 5% alcohol.
Rina Kawaei appears in a yukata, highlighting that it’s a perfect drink for summer.
From her blue yukata matching the product packaging to the scenes of drinking from an ice-filled glass, the ad is crafted to convey a refreshing feel throughout.
Gekkeikan Brand Commercial – Rap ver.Narrator: Rhymester
In-Sist, known as one of Japan’s leading hip-hop groups.
Their collaboration that’s been making waves is the Gekkeikan brand commercial, rap version.
There are various versions of this CM, but this one is among the most impactful.
In it, a rap is performed that sings about the brand’s policy and craftsmanship, synced with scenes of sake brewing.
The great flow and sound make you want to hear even more.
The footage is the same as in the other versions, so comparing them gives you a strangely intriguing experience.
GEKKEIKAN THE SHOT “Casual Sake” Version
This is a commercial for Gekkeikan THE SHOT, highlighting that you can enjoy it anywhere—at home alone, with everyone while camping, and so on.
Not only does it emphasize how easy it is to enjoy, but the calm visuals and background music also convey the premium quality of sake.
Gekkeikan Sparkling Sake Utakata “A Moment of Bliss” Edition
A commercial for Utakata, a sparkling sake released by Gekkeikan.
Titled “A Blissful Moment,” the ad depicts a relaxed dining scene where people enjoy Utakata, portrayed with soft, elegant visuals.
Thanks to the overall atmosphere and the narration, the flavor and character of Utakata come through clearly.
Gekkeikan Hōrin “The Poised Hōrin” Edition
In the commercial for Hōrin, the sake produced by Gekkeikan, a bottle of Hōrin stands proudly, just as the title suggests.
With crisp shadows and highlights, combined with a calm narration and background music, the spot conveys a refined sense of luxury that perfectly suits the premium Hōrin.
Gekkeikan Brand Commercial – Piano ver.Narrator: Kei Gohara
The Gekkeikan brand commercial (Piano ver.) captivates with distinctly Japanese, beautiful imagery.
It opens with several shots of Kyoto’s picturesque scenery.
The scene then shifts to the sake-brewing process.
This section conveys uniquely Japanese methods and the dedication of the people involved.
Throughout, the piano soundtrack and Kei Gohara’s narration create a sacred atmosphere.
Watching it may even spark curiosity about the behind-the-scenes world of sake making.
Gekkeikan Argo “New Release” Version / “Tasting” VersionRina Kawaei
This is a commercial for Argo, a new 5% alcohol beverage from the sake maker Gekkeikan.
Rina Kawaei drinks it on screen to show that it retains the classic sake flavor—clean yet rich—while being an easy-to-drink 5%.
The ad is aimed at younger people who say they haven’t had much sake before.