Sapporo Breweries is a major beer manufacturer supported by many consumers.
In addition to beers like Black Label and Yebisu, they offer a variety of alcoholic beverages, including chuhai such as Otoko Ume Sour.
Many of you have probably seen Sapporo’s cool commercials featuring taglines like “Don’t become round, become a star.”
Alongside those cool, stylish spots, their friendly and catchy commercials are also part of the appeal.
In this article, we’ll introduce a full lineup of Sapporo’s commercials.
Be sure to pay attention to the cast and the direction of each ad as you watch.
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by SS Pharmaceuticals. A collection of ads for Eve and Hythiol.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
Don’t round off: Sapporo Beer commercials. A compilation of beer and chuhai commercials (1–10)
Sapporo Beer Rich Lemon Sour Life Is Better Rich: “Live” VersionNEW!Muro Tsuyoshi
This is a commercial for a strong-flavored lemon sour featuring Tsuyoshi Muro.
The catchphrases tied to the product name—“Go bold with lemons and life” and “It’s delicious because it’s strong”—leave a strong impression.
Seeing Muro on stage as the vocalist of a rock band conveys the importance of wholeheartedly enjoying what you love.
It’s a message-driven ad that layers the richness of flavor with the richness of one’s way of life.
Sapporo Beer Sapporo Draft Beer Black Label “Committed to the deliciousness of the first sip.” EditionNEW!
This commercial highlights the dedication to that very first sip embodied in Sapporo Draft Beer Black Label, using close-up visuals of the beer.
The key point is that it tastes the same whether from a can or at a bar, expressing a commitment to delivering a first sip you can enjoy anywhere.
With shots of beer gleaming as it’s poured and its rich, foamy head, the close-up perspective builds anticipation and excitement.
Sapporo Beer Sapporo Classic “What kind of mother was she?” versionNEW!Taka and Toshi
This commercial features Taka from the duo Taka and Toshi looking back on memories with his mother through conversation, conveying the bonds of family.
With Toshi watching over them warmly, and Sapporo Classic being enjoyed in the scene, it also highlights the gentle flavor that supports peaceful moments.
The song that underscores the relaxed mood and tender atmosphere depicted in the footage is “Koko de, Nomou yo.” sung by Taka and Toshi.
It’s a song that portrays the importance of human connection and relaxation, and its calm tempo and gentle vocals convey a sense of reassurance.
Sapporo Beer SORACHI 1984 “You Still Don’t Know This Aroma” Version
This commercial conveys the passion and craftsmanship behind SORACHI 1984 by showcasing the many people involved in its production.
It tells the journey of Sorachi Ace—a hop once considered too distinctive to be accepted—which, after many years, has returned to Japan as a one-of-a-kind beer.
It expresses confidence in the finished product as a beer born from the combined dedication of many individuals.
By emphasizing its unfamiliar aroma, it makes a compelling appeal designed to spark curiosity.
Sapporo Beer Yebisu “A Fulfilling Time” VersionYuki Yamada, Ai Mikoa, Masaki Kaji, Tsugumi
This commercial gently highlights the idea that time enriched with Yebisu Beer supports each person’s communication.
It portrays moments featuring Yuki Yamada with Masaki Kaji, and Ai Miura with Tsugumi, expressing how Yebisu Beer makes time with a senior or a close friend more enjoyable.
You can feel a steady sense of relaxation throughout—from the lively conversations to the soft expressions they show.
It’s a piece that captures the appeal of Yebisu Beer’s flavor: calming the heart while making things more fun.
Sapporo Beer SORACHI 1984: “New Year’s Greetings from the Brand, 2026”
As a New Year’s greeting from SORACHI 1984, this commercial shows scenes of a prayer ritual and SORACHI being enjoyed at shops.
It follows the story of receiving a blessing at Kamifurano Shrine and delivering an ema imbued with those wishes to certified retailers, conveying a commitment to energizing the brand.
The ema bear the phrases “Many customers” and “Prosperous business,” whose clarity makes the message feel warm and approachable.
Including the beautiful glow after the beer is poured, the content also seems to evoke expectations for its flavor.
Sapporo Beer Otoko Ume Sour: “Rich Ume-mazing! Crushed Plum!” Edition
This commercial introduces Umesh Tsubushi, an even richer version of Otoko Ume Sour, and conveys its deliciousness through the expressions of various people drinking it.
A key point is the intercut footage of people enjoying sours at a bar, expressing that you can experience authentic, shop-quality plum flavor from a can.
While the expressions clearly convey the tartness, the smiles also show satisfaction, effectively highlighting how fulfilling it is.
It’s a lively video that builds anticipation for what the flavor will be like.