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Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]

Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]
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Wanted to watch them again! Kirin Ichiban Commercials: A Complete List of CM Songs Through the Years [2026]

While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.

This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.

Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.

If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!

Here we go.

Wanted to watch them again! Kirin Ichiban Shibori commercials: Complete list of historical commercial songs [2026] (1–10)

KIRIN Beer KIRIN Ichiban Shibori “Neighborhood Cherry Blossoms” version

Les Champs-ÉlyséesNEW!

Joe Dassin – Les Champs-Elysées (Lyrics Video)
Les Champs-ÉlyséesNEW!

This commercial features Shinichi Tsutsumi and Haruka Fukuhara as a father and daughter, gently portraying them enjoying beer during cherry blossom season.

The father’s delighted gaze as he watches his daughter take a sip of beer, along with their ensuing conversation, conveys a sense of relaxation and warmth.

The song “Les Champs-Élysées” further accentuates the soft, gentle atmosphere depicted in the visuals.

Its melody, carried by the bright tones of brass instruments, radiates kindness through the expansiveness of its sound.

Kirin Beer Kirin Ichiban Shibori White Beer “The Taste That Comes to Mind” Edition

Twist & ShoutNEW!The Beatles

This is a commercial that confidently showcases the distinctive taste of Kirin Ichiban Shibori White Beer.

The catchphrase “Another delicious beer” is used to highlight that it offers a different kind of deliciousness from typical beers.

The background music features a cover of “Twist & Shout.” While the version performed by The Beatles in 1963 is well known, the original was by The Top Notes in 1961.

“Freshly Picked Hops Draft Beer: High Pole” (Commercial)

L-O-V-E (Arrangement)Mori Yuya

Kirin Ichiban Shibori [Freshly Picked Hop Draft Beer: Highball Version (30 seconds)]
L-O-V-E (Arrangement)Mori Yuya

In this commercial, three members of Arashi climb tall poles to harvest hops.

The song used is the series’ staple, “L-O-V-E.” The three of them look close and playful like children, and the beer they get to drink as a reward.

It’s a commercial that makes you feel like you could enjoy your beer with an extra touch of freshness.

“Amateur Baseball” Edition

Being young is wonderful (arranged)Miyakawa Tai

Youth Is Wonderful — Mixed Chorus with Four Pianos — A Hobby Arrangement
Being young is wonderful (arranged)Miyakawa Tai

Here’s a refreshing commercial that shows an intense sandlot baseball game followed by a celebratory beer toast—arguably the best way to drink.

The music is Hiroshi Miyagawa’s “Wakai tte Subarashii” (“Youth Is Wonderful”), and like everyone playing in this pickup game, we’d love to keep both our workouts and our toasts youthful and full of fun!

一番搾り フローズン<生>『登場』篇

New York, New York (arranged)Okada Mutsumi

CM Yû Aoi Kirin Ichiban Shibori Frozen Draft Beer Debut Version
New York, New York (arranged)Okada Mutsumi

A 2012 commercial for Kirin Ichiban Shibori Frozen Draft featuring Yu Aoi.

The beer foam is frozen, making it a perfect and fun choice for summer.

The music used is Mutsumi Okada’s “New York, New York.” It’s a commercial that conveys the joy of drinking beer with a fresh, new sensation!

“Gaku Hamada: Eel” Version

Little Brown Jug (parody version)Hamada Gaku

When I called out a trainspotter who wouldn’t listen to the station staff… #PlottAnime
Little Brown Jug (parody version)Hamada Gaku

A tantalizing clip where Gaku Hamada orders a beer at an eel restaurant, then keeps ordering dish after dish—shirayaki (grilled eel without sauce), kimo-yaki (grilled eel liver), umaki (eel omelet)—and the beer just keeps going down.

And finally, kabayaki (eel glazed with sauce).

I love how this series features parody songs sung as if the performers are speaking.

Or rather, the way their spoken words become the lyrics exactly as they are—that’s what makes it great.

Shiawase Ichiban Street: Spring Holiday - The Taste of Wheat

L-O-V-ENat King Cole

Kirin Ichiban Shibori [Happiness Ichiban-cho: Spring Holiday — Wheat Flavor Edition (30 seconds)]
L-O-V-ENat King Cole

This commercial featuring Kazunari Ninomiya from Arashi and Shinobu Otake is a great pairing.

Nat King Cole’s “L-O-V-E” adds a wonderfully classy touch.

Their exchange with beers in hand is charming and refreshing, making for a delightful piece.

The blissful music and visuals make it the kind of commercial that brings a smile to your face.

Kirin Ichiban Stout: “Hot Stout” Version

Mr. Blue SkyElectric Light Orchestra

This uplifting commercial feels so good thanks to the rhythmic music of Electric Light Orchestra’s “Mr.

Blue Sky.” It’s memorable for showing Ichiro and Yu Aoi drinking an unexpectedly microwaved dark beer—hot stout.

Beer, a band, and smiles—what a wonderful combination!

"Zero ICHI (Zero-Ichi)" 'Is this non-alcoholic? Ms. Natsume' version

Ukiki Watching (Ska Arrangement)Arai Shun

Atsuko Natsume also raves! New commercial for the non-alcoholic beer Kirin Zero Ichi
Ukiki Watching (Ska Arrangement)Arai Shun

If this song sounds familiar to you, you’ve got a sharp ear! The tune used in the commercial for the non-alcoholic beer Zero ICHI is an arranged version of that song from Waratte Iitomo!, “Ukiki WATCHING.” There aren’t any vocals, but it’s a wonderful track that livens up the ad with the same lively midday vibe.

Turning the pride of all 47 prefectures into deliciousness

L-O-V-E (Arrangement)Bert Kaempfert

Kirin Ichiban Shibori [Turning the Pride of Japan’s 47 Prefectures into Deliciousness]
L-O-V-E (Arrangement)Bert Kaempfert

This is a commercial from the Kirin Ichiban Shibori series where members of Arashi sample beers brewed in different regions, turning the pride of Japan’s 47 prefectures into delicious flavor.

The music is an arranged version of Bert Kaempfert’s “L-O-V-E,” familiar from the Kirin Ichiban Shibori series.

This lively tune makes the joy of drinking beer even greater!

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