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[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]
You’ve probably seen Taisho Pharmaceutical’s commercials a lot—they’re the company behind products like Lipovitan D and Pabron.
In particular, the long-running “Fight! Ippatsu!” catchphrase from the Lipovitan D ads is familiar to many people.
Taisho Pharmaceutical also puts a lot of care into the music used in their commercials, and plenty of viewers find themselves wondering, “What was that song playing in the ad?” In this article, we’ll introduce the music featured in Taisho Pharmaceutical’s commercials.
We’ve picked out everything from high-quality original tracks made just for the ads—so polished they could be standalone releases—to tie-in songs by popular artists.
Be sure to give them a listen!
[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and All-Time Commercial Jingles Summary [2026] (1–10)
You, the Sheep, and the BlueNEW!RADWIMPS
It’s a striking commercial featuring footage of golfer Hideki Matsuyama’s play set to a song by RADWIMPS.
It captures various moments during a match, and many viewers were likely captivated by Matsuyama’s intense expressions each time.
The background song is “Kimi to Hitsuji to Ao,” included on the 2011 album Zettai Zetsumei.
Listening to the lyrics, which sing about the driving force that propels one’s present self, is sure to make you feel as if you’re being encouraged forward.
Original songtamakozé
This commercial aired at the end of 2017, just before Shohei Ohtani moved to play in the United States.
With the narration saying “I want to be number one,” Ohtani’s close-up expression looks incredibly reassuring.
A bold, rock-inspired, fighting-spirit BGM plays in the background, leaving a strong impression of the spot.
The composition was handled by Tamakoze, a creator of commercial music, with Takeshi Gonda of the rock band GRiP participating as producer.
Blue SpringSUPER BEAVER
This commercial conveys that even college students—often said to be on a “summer vacation of life”—are each working hard with passion.
The moment of powering up with Lipovitan D is a key touch, highlighting their full-on commitment to part-time jobs, lessons, studying, and more.
The song that underscores the freshness and strength of youth charging ahead is SUPER BEAVER’s “Aoi Haru.” Its band sound, brimming with momentum, is striking, and both the lyrics and vocals evoke the feeling of sprinting through one’s youth.
William Tell OvertureGioachino Rossini
This commercial conveys the idea that walking is essential in everyone’s daily life, and that Lipovitan Walk might help solve worries related to walking.
It particularly emphasizes concerns about the knees and shows that various carefully selected ingredients are blended to support them.
The music that further accentuates the sense of everyday life becoming more positive in the visuals is the William Tell Overture.
Among classical pieces, its light, memorable rhythm and the way it gradually builds in intensity both help communicate an uplifting, forward-looking mood.
RaijinJohn Philip Sousa
This is a commercial introducing how ALAI, a medication marketed by Taisho Pharmaceutical that reduces visceral fat, produces its effects.
By understanding the mechanism and the specific results, you can properly focus on the important question of whether it’s right for you.
The music that further emphasizes the positive mood depicted in the video is John Philip Sousa’s “The Thunderer.” It’s a piece notable for its combination of strength and lightness, and its bright atmosphere clearly conveys a forward-looking attitude.
Original songMugino Yui
https://www.instagram.com/p/CYBwt2iBYVdIn the Lipovitan D commercial featuring basketball player Rui Hachimura, a heavy, dynamic original track is used.
Many listeners might assume it’s a Western song performed by an overseas artist, but in fact, everything—from the songwriting to the vocals—was created by Japanese artists.
Nobuaki Tanaka, known for producing commercial songs and providing music to popular artists, wrote and composed the piece, and it’s sung by singer-songwriter Yui Mugino.
Her powerful vocal tone is as compelling as, if not more than, that of top international female singers.
Heat haze of Augustmakaroni enpitsu
Macaroni Enpitsu boasts a wide fanbase that extends beyond younger listeners, thanks to their polished musicianship and excellent songs.
Their tracks often evoke an emo sentiment, and “August Heat Haze” is another number that pierces the heart.
Written specifically as the theme for Taisho Pharmaceutical’s Coppertone commercial, the song vividly conjures up scenes of summer.
With slightly philosophical lyrics that stir an indescribable feeling, it’s a bittersweet piece that brings back memories of summers past.
