[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]
You’ve probably seen Taisho Pharmaceutical’s commercials a lot—they’re the company behind products like Lipovitan D and Pabron.
In particular, the long-running “Fight! Ippatsu!” catchphrase from the Lipovitan D ads is familiar to many people.
Taisho Pharmaceutical also puts a lot of care into the music used in their commercials, and plenty of viewers find themselves wondering, “What was that song playing in the ad?” In this article, we’ll introduce the music featured in Taisho Pharmaceutical’s commercials.
We’ve picked out everything from high-quality original tracks made just for the ads—so polished they could be standalone releases—to tie-in songs by popular artists.
Be sure to give them a listen!
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- Compilation of CM songs by Takeda Pharmaceutical and Alinamin Pharmaceutical
- [April 2026] Summary of the Latest Trending Commercial Songs
- [Kobayashi Pharmaceutical CM Songs] Popular Commercial Songs and All-Time CM Music Compilation [2026]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- Commercials from Takeda Pharmaceutical and Alinamin Pharmaceutical: a roundup introduction to ads for medicines and energy drinks.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- [Funny Commercials] Hilarious! Memorable Ads
- Hisamitsu Pharmaceutical commercials. A collection of ads for Salonpas, Feitas, and more.
- [Febreze Commercial Songs] A roundup of popular CM songs and historical commercial tracks [2026]
- [Daihatsu Commercial] Popular CM Songs. Historical/All-time CM Songs [2026]
[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and All-Time Commercial Jingles Summary [2026] (1–10)
Soldier, run.B’z
“Tsuwamono, Hashiru” (Soldiers, Run) was written as the theme song for Lipovitan D’s commercial supporting Japan’s national rugby team.
When you hear the chorus that often played in the ad, you can feel its power and strong message as a fight song for the Japan rugby squad.
The track is included on their 21st album, “NEW LOVE,” released in 2019.
It’s a number that gives strength not only to athletes, but also to anyone who’s feeling a bit worn out by everyday life.
Beyond the doorWANIMA
WANIMA’s “Tobira no Mukou,” featured in the Lipovitan D commercial, is a refreshing rock tune that lifts your spirits.
KENTA’s piercing vocals, KO-SHIN’s aggressive guitar, and FUJI’s powerful drums blend perfectly to create a comfortable groove.
By the way, the commercial features professional golfer Hideki Matsuyama, and his straightforward passion pairs perfectly with the song’s straight-ahead sound—truly a best match!
PROMISE “I DO” featuring UTADA HIKARUDaikoku Maki
Maki Ohguro’s “Promise ‘I Do’” is a track included on her 2001 album O.
It’s powerful yet set to a gentle rhythm, conveying a strong will to move forward.
Another highlight is that Hikaru Utada appears as a guest, adding a stylish atmosphere with her vocals.
It’s a song that evokes the determination to look ahead and the mindset of psyching yourself up.
[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Compilation [2026] (11–20)
Black Wolf ThemeNakajima Yasuo
The commercial for Black Wolf, a men’s shampoo, features Ryuhei Matsuda and Sosina from Shimofuri Myojo.
The two appear in a stylish garage space with custom bikes, dressed in matching denim outfits.
The music direction, clearly designed to catch men’s attention, features “Black Wolf Theme,” notable for its pleasantly masculine saxophone melody.
Composer Yasuo Nakajima, who created the CM song, also provides music for a variety of artists.
SplashDaichi Yamamoto
The cool hip-hop track playing as the BGM in Lipovitan D’s “Big Dreams” commercial featuring basketball player Rui Hachimura is by Daichi Yamamoto, a buzzworthy rapper from Kyoto.
The song was actually written specifically for this commercial, and Rui Hachimura’s name even appears in the lyrics! The flowing delivery, woven over a tough, menacing beat and a dark, moody vocal tone, is seriously cool.
Song of Genki and KireiMaeda Atsuko
In the Lipovitan Fine commercial featuring former AKB48 member Atsuko Maeda, she sings the CM song herself.
Maeda appears as a hardworking office worker, conveying emotions that any working adult can relate to—being so tired that she can’t quite manage a cheerful smile.
Her understated vocal style matches well with the song’s gentle, cute vibe.
The track was produced by Ai-in, a production company that has also handled music for other Taisho Pharmaceutical commercials.
Urashima Taro
This commercial uses a unique premise—what if Urashima Taro had indigestion?—and conveys the effects of Taisho Kampo Stomach Medicine through soft, picture book-like animation.
Seeing Urashima Taro looking displeased in front of the lavish Ryugu-jo feast, Otohime hurriedly prepares even more extravagant dishes, creating a vicious cycle.
In the end, he admits he’s suffering from indigestion, and the story shifts to resolving it with Taisho Kampo Stomach Medicine.
Another key point is the use of the children’s song “Urashima Taro,” which adds a light, buoyant touch.