[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]

SplashDaichi Yamamoto

Splash

The cool hip-hop track playing as the BGM in Lipovitan D’s “Big Dreams” commercial featuring basketball player Rui Hachimura is by Daichi Yamamoto, a buzzworthy rapper from Kyoto.

The song was actually written specifically for this commercial, and Rui Hachimura’s name even appears in the lyrics! The flowing delivery, woven over a tough, menacing beat and a dark, moody vocal tone, is seriously cool.

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Hane Keisuke

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PROMISE “I DO” featuring UTADA HIKARUDaikoku Maki

Promise “I Do”

Maki Ohguro’s “Promise ‘I Do’” is a track included on her 2001 album O.

It’s powerful yet set to a gentle rhythm, conveying a strong will to move forward.

Another highlight is that Hikaru Utada appears as a guest, adding a stylish atmosphere with her vocals.

It’s a song that evokes the determination to look ahead and the mindset of psyching yourself up.

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kappamaki

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Urashima Taro

Urashima Tarō — Children's Song / School Song

This commercial uses a unique premise—what if Urashima Taro had indigestion?—and conveys the effects of Taisho Kampo Stomach Medicine through soft, picture book-like animation.

Seeing Urashima Taro looking displeased in front of the lavish Ryugu-jo feast, Otohime hurriedly prepares even more extravagant dishes, creating a vicious cycle.

In the end, he admits he’s suffering from indigestion, and the story shifts to resolving it with Taisho Kampo Stomach Medicine.

Another key point is the use of the children’s song “Urashima Taro,” which adds a light, buoyant touch.

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kappamaki

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Black Wolf ThemeNakajima Yasuo

Shimofuri Myojo’s Sosina and Ryuhei Matsuda shampooing in wolf form!? Interview where they say they want Seiya to use it as well; new “Black Wolf” CM ‘Garage Edition’ and behind-the-scenes/interview footage released

The commercial for Black Wolf, a men’s shampoo, features Ryuhei Matsuda and Sosina from Shimofuri Myojo.

The two appear in a stylish garage space with custom bikes, dressed in matching denim outfits.

The music direction, clearly designed to catch men’s attention, features “Black Wolf Theme,” notable for its pleasantly masculine saxophone melody.

Composer Yasuo Nakajima, who created the CM song, also provides music for a variety of artists.

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Hane Keisuke

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Heat haze of Augustmakaroni enpitsu

Macaroni Enpitsu “August Heat Haze” MV

Macaroni Enpitsu boasts a wide fanbase that extends beyond younger listeners, thanks to their polished musicianship and excellent songs.

Their tracks often evoke an emo sentiment, and “August Heat Haze” is another number that pierces the heart.

Written specifically as the theme for Taisho Pharmaceutical’s Coppertone commercial, the song vividly conjures up scenes of summer.

With slightly philosophical lyrics that stir an indescribable feeling, it’s a bittersweet piece that brings back memories of summers past.

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utatane

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Song of Genki and KireiMaeda Atsuko

Lipovitan Fine Commercial Atsuko Maeda [Escalator] Version

In the Lipovitan Fine commercial featuring former AKB48 member Atsuko Maeda, she sings the CM song herself.

Maeda appears as a hardworking office worker, conveying emotions that any working adult can relate to—being so tired that she can’t quite manage a cheerful smile.

Her understated vocal style matches well with the song’s gentle, cute vibe.

The track was produced by Ai-in, a production company that has also handled music for other Taisho Pharmaceutical commercials.

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Hane Keisuke

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Violin Concerto in E major “The Four Seasons” – Spring, Movement IAntonio Vivaldi

Vivaldi – Violin Concerto “The Four Seasons,” Spring, First Movement

Taisho Pharmaceutical RAIZIN “Group Action: TOP” Edition

RIZIN is an energy drink sold for those times when you want to switch your mood.

In the “Group Action TOP” segment, the video takes on a slightly surreal tone as it shows a famous group performance from Nippon Sport Science University—the intersecting march—being carried out in a large intersection.

Heightening that peculiar atmosphere is the background music: Vivaldi’s Spring from The Four Seasons.

The pairing of a universally familiar classical masterpiece with the surreal visuals is indescribable in the best way, leaving a powerful impression.

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Hane Keisuke

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