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[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]

You’ve probably seen Taisho Pharmaceutical’s commercials a lot—they’re the company behind products like Lipovitan D and Pabron.

In particular, the long-running “Fight! Ippatsu!” catchphrase from the Lipovitan D ads is familiar to many people.

Taisho Pharmaceutical also puts a lot of care into the music used in their commercials, and plenty of viewers find themselves wondering, “What was that song playing in the ad?” In this article, we’ll introduce the music featured in Taisho Pharmaceutical’s commercials.

We’ve picked out everything from high-quality original tracks made just for the ads—so polished they could be standalone releases—to tie-in songs by popular artists.

Be sure to give them a listen!

[Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Compilation [2026] (21–30)

Lipovitan D “Overcoming the Wall” Edition

Original songJon U

Kenshi Yonezu, Hikaru Utada – JANE DOE
Original songJon U

In the Lipovitan D commercial featuring golfer Hideki Matsuyama, an exceptionally rockin’ track is playing.

It’s such a cool song that social media is full of people asking, “Whose song is this?!”—but in fact, it’s an original piece written specifically for the commercial.

Many listeners were probably struck by the quality—the slightly husky vocal delivering a smooth, ear-pleasing melody line, and the guitar sound that’s heavy yet somehow refreshing—almost like something from an overseas rock band.

If this track were released on its own, wouldn’t it become popular among rock fans?

Lipovitan D “Pay It Forward” version

Original songYamaguchi Takashi

[Theme Song MV] Film “National Treasure” | Theme song “Luminance” by Marihiko Hara feat. Satoru Iguchi (King Gnu)
Original songYamaguchi Takashi

This is the Otsuka Pharmaceutical Lipovitan D commercial titled “On-okuri (Paying It Forward)” featuring Tohoku Rakuten Golden Eagles pitcher Masahiro Tanaka.

Aren’t you curious about the song playing in the background of this ad? Some of you may have even looked it up, wondering whose song it is.

The track is an original song created for this commercial, sung by singer-songwriter Takashi Yamaguchi.

With its pleasantly clear vocals and uplifting lyrics that seem to empower those who are feeling unsure, it really makes you want to hear the full version, doesn’t it?

VICKS Medicated Drops “At Various Moments” Edition

Original songOshimi Haruki

Notice of the “Eternal Love” performance
Original songOshimi Haruki

The original song playing in the Vicks commercial featuring actress Anne has a friendly vibe that makes the message of the ad come across smoothly.

The singer is Haruki Oshimi, a performer active in opera and more, and he showcases his impressive low register in this track as well.

The catchy, playful tune with a bouncy feel was composed by Kanou Kawashima, who has created numerous scores for TV dramas and films, as well as many compositions and arrangements for artists.

Taisho Pharmaceutical Lipovitan D “Fan 2025” Edition

Soldier, run.B’z

Lipovitan D TV commercial “Fan 2025” version, 30 seconds

Alongside intense rugby match footage, it portrays the rugby fans cheering them on.

It’s a commercial packed with the excitement of the game and the passionate energy of the supporters.

The background music features B’z’s “Soldiers, Run,” which has also been chosen as a support song for Japan’s national rugby team.

With its driving melody and exhilarating vocals, it’s an inspiring track that stirs your fighting spirit.

Coppertone 'Selfie' Version

Original songKaori Takeda

[Alice Hirose] Coppertone commercial

From the sunscreen brand Coppertone, this appeared in the “Selfie” segment.

The featured performer is Alice Hirose, playing a cheerful girl having fun at the beach.

Her bright smile shines against the pop, tropical sound.

Since she’s usually known for her long hair, the ponytail gives her a fresh new look and is really lovely.

Taisho Pharmaceutical, VICKS TV commercial “Fruit Bell” version

This is the VICKS Medicated Drops “Fruit Bell” commercial featuring Mikako Tabe, known for the familiar “Nodo ni Vicks” sound logo.

Mikako Tabe hums the familiar sound logo while striking fruit with mallets.

The background music that follows, with a samba-like vibe, is lively and cheerful.

It’s also noteworthy that bell sounds are incorporated, tying back to the scene early in the commercial where Tabe was hitting the fruit.

Pabron Ace Pro: Professor Kikime Episode

Original songIdutsu Akio

[Soundtrack Memories 5] #6 Kaibutsu-kun / Akio Izutsu
Original songIdutsu Akio

The song playing in the Pabron Ace Pro commercial featuring Yosuke Eguchi as a university professor is an original CM track composed by Akio Izutsu.

In addition to creating many commercial songs, Izutsu actively composes music for films and TV dramas and releases his own albums.

In this Pabron Ace Pro CM, the track is notable for its exhilarating horn-section melody, and the driving feel created by the upright bass and drums is irresistibly catchy when you listen to it!

Lipovitan for Sports: “For That Moment.”

Original songJōji Uzzu

Cheating discovered in Smash Bros—reporting it [Super Smash Bros. Ultimate] #shorts
Original songJōji Uzzu

The Lipovitan for Sports commercial featuring numerous athletes, including rugby player Michael Leitch, uses a grand and powerful song.

This track, which even evokes the impact of “This Is Me” from the film The Greatest Showman, was reportedly an original piece created for the commercial.

It was composed by Fumitake Igarashi, who produces extensively under the name Eager Lush, and performed by American singer-songwriter George Woods.

It’s a cool song that matches the strength and toughness of the athletes.