Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
You probably see Taisho Pharmaceutical’s commercials quite often on TV and elsewhere—the phrase “Taisho Pharmaceutical with the eagle mark” really sticks in your mind, doesn’t it?
In addition to energy drinks like Lipovitan D, they also run ads for products such as medicines and sunscreen.
In this article, we’ll introduce a wide range of Taisho Pharmaceutical commercials, both old and new.
We’ll also touch on notable performers and the songs used as background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
Taisho Pharmaceutical commercials: A compilation of ads for Lipovitan D and other medicines and drinks (1–10)
Taisho Pharmaceutical Lipovitan Yoru Rhythm “Is that because of age?”NEW!
This is a commercial introducing the effects of Lipovitan Yoru Rhythm, which supports and resolves sleep-related concerns.
It clearly explains what causes issues like difficulty falling asleep or frequently waking during the night, and which ingredients are needed to address them.
The message conveys a gentle wish for users to sleep soundly and relieve fatigue through better sleep by using this product.
Taisho Pharmaceutical ARAI “Consult ARAI” VersionTomohito Yashima
This commercial promotes the effectiveness of Alli, the only medication in Japan that reduces visceral fat, through an exchange between a person struggling with fat and Tomohito Yashima.
It straightforwardly resolves the small doubt about whether it’s okay to state the effect definitively, further building trust in its effectiveness.
The message encouraging viewers to first consult a pharmacist—since it’s an approved medication—also conveys a solid sense of reassurance.
Taisho Pharmaceutical Lipovitan D “My Lipovitan Days (Debut)”Ryo Yoshizawa
This commercial shows Ryo Yoshizawa commuting and working hard on the job, conveying that Lipovitan D supports our daily efforts.
A major theme is that we live in an era where you can get by without overexerting yourself, and within that context it expresses the greatness of striving.
Another key point is the idea that someone is watching your hard work, which also comes across as a message cheering you on to face challenges.
Taisho Pharmaceutical Lipovitan Jelly Performance “Hisato Sasaki, Too Fast” VersionHisato Sasaki
This commercial promotes Lipovitan Jelly Performance, which quickly supports your fighting spirit when it counts, by showing Hisato Sasaki during a match.
The story unfolds with a review being called due to his incredible hand speed, revealing that he had actually been drinking Lipovitan Jelly Performance.
It conveys the ease of drinking even during a match and the reassurance of reliably getting proper nutrition.
Taisho Pharmaceutical Shin Biofermin S Tablets “Forest Kitchen” VersionMasaki Okada
This commercial promotes how Shin Biofermin S tablets support gut health and encourages viewers to make them part of their daily routine.
It empathizes with the struggle of planning stomach-friendly meals every day, and in those moments, Masaki Okada gently recommends Biofermin.
It delivers a positive message about becoming healthy from the gut by incorporating bifidobacteria and lactic acid bacteria.
Taisho Pharmaceutical Lipovitan D “Fight! College Students” Version
This commercial conveys that even college students—often said to be on a “summer vacation of life”—are each working hard with passion.
The moment of powering up with Lipovitan D is a key touch, highlighting their full-on commitment to part-time jobs, lessons, studying, and more.
The song that underscores the freshness and strength of youth charging ahead is SUPER BEAVER’s “Aoi Haru.” Its band sound, brimming with momentum, is striking, and both the lyrics and vocals evoke the feeling of sprinting through one’s youth.
Black Wolf: GarageSoshina, Ryuhei Matsuda
The commercial for Black Wolf, a men’s shampoo, features Ryuhei Matsuda and Sosina from Shimofuri Myojo.
The two appear in a stylish garage space with custom bikes, dressed in matching denim outfits.
The music direction, clearly designed to catch men’s attention, features “Black Wolf Theme,” notable for its pleasantly masculine saxophone melody.
Composer Yasuo Nakajima, who created the CM song, also provides music for a variety of artists.
