You probably see Taisho Pharmaceutical’s commercials quite often on TV and elsewhere—the phrase “Taisho Pharmaceutical with the eagle mark” really sticks in your mind, doesn’t it?
In addition to energy drinks like Lipovitan D, they also run ads for products such as medicines and sunscreen.
In this article, we’ll introduce a wide range of Taisho Pharmaceutical commercials, both old and new.
We’ll also touch on notable performers and the songs used as background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Taisho Pharmaceutical commercials: A compilation of ads for Lipovitan D and other medicines and drinks (1–10)
Taisho Pharmaceutical Lipovitan D “Lipovitan Days × Hideki Matsuyama (PGA)” versionNEW!Hideki Matsuyama
It’s a striking commercial featuring footage of golfer Hideki Matsuyama’s play set to a song by RADWIMPS.
It captures various moments during a match, and many viewers were likely captivated by Matsuyama’s intense expressions each time.
The background song is “Kimi to Hitsuji to Ao,” included on the 2011 album Zettai Zetsumei.
Listening to the lyrics, which sing about the driving force that propels one’s present self, is sure to make you feel as if you’re being encouraged forward.
Taisho Pharmaceutical Lipovitan D “Fight! College Students” Version
This commercial conveys that even college students—often said to be on a “summer vacation of life”—are each working hard with passion.
The moment of powering up with Lipovitan D is a key touch, highlighting their full-on commitment to part-time jobs, lessons, studying, and more.
The song that underscores the freshness and strength of youth charging ahead is SUPER BEAVER’s “Aoi Haru.” Its band sound, brimming with momentum, is striking, and both the lyrics and vocals evoke the feeling of sprinting through one’s youth.
Black Wolf: GarageSoshina, Ryuhei Matsuda
The commercial for Black Wolf, a men’s shampoo, features Ryuhei Matsuda and Sosina from Shimofuri Myojo.
The two appear in a stylish garage space with custom bikes, dressed in matching denim outfits.
The music direction, clearly designed to catch men’s attention, features “Black Wolf Theme,” notable for its pleasantly masculine saxophone melody.
Composer Yasuo Nakajima, who created the CM song, also provides music for a variety of artists.
Pabron S Gold W “Sooner, Sooner” VersionNanako Matsushima, Sarasa Ayuha
The song for the Pabron S Gold W commercial is sung by Yuu Shimizu of Dew, a female vocal duo that has produced many memorable songs.
This track is also an original piece written specifically for the commercial, composed by Kanami Makino, who has written songs for “Okaasan to Issho” as well as for Dew.
The song has a calm tone that perfectly suits Shimizu’s breathy, smoky vocals, and it matches the commercial’s heartwarming depiction of parent–child interactions beautifully.
RAIZIN ‘Group Action TOP’ Edition
RIZIN is an energy drink sold for those times when you want to switch your mood.
In the “Group Action TOP” segment, the video takes on a slightly surreal tone as it shows a famous group performance from Nippon Sport Science University—the intersecting march—being carried out in a large intersection.
Heightening that peculiar atmosphere is the background music: Vivaldi’s Spring from The Four Seasons.
The pairing of a universally familiar classical masterpiece with the surreal visuals is indescribable in the best way, leaving a powerful impression.
Taisho Pharmaceutical ALFE “Collagen World” versionKeiko Kitagawa
This commercial promotes Alfe’s beauty series, featuring Keiko Kitagawa showing some skin in a sleeveless outfit.
It conveys the idea that various ingredients firmly support collagen absorption, achieving beauty by drinking.
Her confident expression is striking, suggesting the realization of beautiful skin and a positive mindset.
After she drinks, she smiles, which also effectively highlights the pleasant taste.
Taisho Pharmaceutical Lipovitan D “Lipovitan Days (The Beginning)” Edition
This commercial is themed “Lipovitan Days,” depicting people who push themselves to go one step further with Lipovitan D.
It showcases various challenges and efforts in work, sports, events, and more, and as everyone’s expressions turn into smiles, it conveys a positive feeling toward the future.
The song that further amplifies the upbeat mood portrayed in the footage is RADWIMPS’ “Kimi to Hitsuji to Ao.” Driven by a light, rhythmic band sound, the track unfolds with increasingly brilliant tones toward the chorus, evoking a bright atmosphere.
The words seem to bounce along with the rhythm, making it a song that radiates a sense of fun.