Santen Pharmaceutical commercials roundup: indispensable modern eye drops and eye care product ads.
Speaking of Santen Pharmaceutical, it’s a drug company that handles a wide range of eye drops, including the Sante series and the Santear series.
I think many people have used Santen’s eye drops—whether you wear contact lenses, frequently use a computer or smartphone, or are dealing with eye inflammation or itching.
In this article, we’ll introduce a full roundup of Santen Pharmaceutical’s commercials, which are so familiar to many of us!
Alongside straightforward ads that focus on resolving eye troubles, there are also compelling commercials featuring popular artists.
Please take this opportunity to watch them carefully.
Santen Pharmaceutical commercials roundup: indispensable modern eye drops and eye care product ads.
Santen Pharmaceutical Hialeye S: “Feel it, Hyaluronic Acid” / “Why does Hialeye S work?”Jun Shison
Jun Shison gently explains how Hyalein S helps with eye fatigue and blurriness.
He says that instead of just moisturizing the eyes at the moment you apply the drops, Hyalein S provides lasting hydration thanks to the action of hyaluronic acid.
Not only his gentle tone, but also the visuals and background music are crafted with a very calm feel, so the soothing effect for the eyes comes through from the entire commercial.
Santen Pharmaceutical Soft Santear Hitomi Stretch: “When your eyes are tired from PC work” / “When your eyes feel dry from using a smartphone”Inori Minase, Yusuke Kobayashi
It’s a memorable commercial where an eyedrop bottle appears as a cute character.
The eyedrop character shows up to a woman who’s looking at her computer and smartphone screens, worries about her eye strain, and gently says, “Don’t overdo it” and “Take a rest.” In the latter half of the commercial, the woman is shown actually applying the eyedrops, highlighting their effect of moisturizing the eyes and easing fatigue.
Santen Pharmaceutical Hyalein S: ‘Moisture, Unleashed’ EditionSatomi Ishihara
This commercial introduces Hyalein S, which provides solid moisture for dry eyes, and strongly highlights the refreshing sensation of that hydration.
It portrays Satomi Ishihara using Hyalein S in a dry setting, and the way her eyes still shine in such an environment conveys the product’s high effectiveness.
It also communicates that it’s the same concentration as the medical-use version, instilling confidence in its efficacy.
Santen Pharmaceutical WellWash Eye ‘For the eyes you want to wash right now’ editionErika Ikuta
This is a commercial for Well Wash Eye, an eye wash you can use when something gets in your eye.
It shows Erika Ikuta, who works as an actress, spraying water with a hose, impressively highlighting the product’s appeal with the line, “You’d love to wash your eyes like this, right?”