Sunstar commercials. A collection of commercials for oral care products.
Speaking of Sunstar, it’s known as a manufacturer that handles not only oral care products like GUM and Ora2, but also health foods and skincare items.
Among these, the ones we often see on TV commercials are, of course, toothpaste-related products.
In GUM commercials, foreign models appear and clearly highlight the product’s benefits, while Ora2 commercials are memorable for their catchy and approachable style.
In this article, we’ll introduce a whole lineup of Sunstar commercials.
We’ve also picked out the commercials featuring Mei Nagano, so fans won’t want to miss them!
Sunstar commercials. A compilation of oral care product commercials (1–10)
Sunstar Ora2 me “Because being protected lets you enjoy it” versionNEW!Rikako Yagi
This commercial features Rikako Yagi cheerfully introducing the benefits of Sunstar’s Ora2 with a fun dance.
It brightly conveys the promise of long-lasting effects—removing stains from teeth and protecting them from new ones.
The playful conversation with the causes of stains is another highlight, showing that you can relax and enjoy yourself precisely because you’re protected from staining.
Sunstar G.U.M “GUM Premium Dental Brush” Version / “GUM Premium Dental Paste” Version
This is a commercial introducing G·U·M’s toothbrush and toothpaste, notable for depicting the teeth inside the mouth as animated characters.
In the “GUM Premium Dental Brush” segment, it emphasizes that you can adjust brushing pressure while still cleaning thoroughly, and in the “GUM Premium Dental Paste” segment, it highlights its effectiveness in preventing periodontal disease.
It’s a memorable ad that uses friendly animation to convey the feel and effectiveness of the products.
Sunstar Ora²me “Because the enemy of whiteness is stains!” EditionHirona Nagahama, Ao Nagase, Moeka Shirota, Rui Kurata
This commercial highlights the effectiveness of Ora²me through the appearances of cast members from the dating reality show “Kyo, Suki ni Narimashita.” The story unfolds with someone becoming self-conscious about tooth stains during lunch, then resolving the issue with Ora²me, showing how a bright smile leads to positive days—all portrayed with a cheerful vibe.
The song that accentuates the light, everyday atmosphere captured in the visuals is Tota’s “Metubou” (“Destruction”).
Its airy sound, incorporating digital tones, is striking, and together with the brightness of the vocals, it creates a uniquely distinctive world.
Sunstar Ora² PREMIUM “Enemies of Whiteness”
This is a commercial for Ora² PREMIUM that features drinks like coffee, tea, and red wine—beverages that can cause tooth staining.
The ad uses animation to highlight the product’s effect of removing stains from teeth and restoring their natural whiteness.
It clearly shows what causes the stains and how to overcome them.
Sunstar G·U·M Plus Dental Brush – Resilient Bristles Edition
This commercial straightforwardly conveys the appeal of Sunstar’s “GUM Plus Dental Brush” and the many meticulous details packed into it.
The fact that Sunstar researchers themselves discuss the brush’s key features also adds a sense of credibility.
It emphasizes that by focusing on resilient bristles, the brush achieves thorough cleaning with a light touch.
While highlighting its appeal and practicality, the ad strongly underscores its quality by presenting concrete numerical results from users who have experienced its effectiveness.
Sunstar G.U.M PLUS Dental Paste “The Time You’re Not Brushing”
In the G•U•M PLUS commercial “The Time You’re Not Brushing,” the product is promoted by focusing on the state of the mouth after brushing.
It highlights that G•U•M PLUS helps prevent the growth of periodontal bacteria following brushing.
Since ads typically emphasize the effects that occur while you’re brushing, this approach makes the commercial all the more memorable.
Sunstar GUM Dental Rinse: “Oral Care in Disaster Preparedness”
Even during disasters, oral care is essential for your health.
This commercial encourages people to include GUM Dental Rinse in their preparedness for oral care.
In emergencies, water is precious, and having liquid GUM on hand allows you to maintain oral hygiene without using extra water.
The message also conveys a wish for it to be helpful when it really matters.