Speaking of Sunstar, it’s known as a manufacturer that handles not only oral care products like GUM and Ora2, but also health foods and skincare items.
Among these, the ones we often see on TV commercials are, of course, toothpaste-related products.
In GUM commercials, foreign models appear and clearly highlight the product’s benefits, while Ora2 commercials are memorable for their catchy and approachable style.
In this article, we’ll introduce a whole lineup of Sunstar commercials.
We’ve also picked out the commercials featuring Mei Nagano, so fans won’t want to miss them!
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Sunstar commercials. A compilation of oral care product commercials (1–10)
Sunstar Ora² PREMIUM “Enemies of Whiteness”
This is a commercial for Ora² PREMIUM that features drinks like coffee, tea, and red wine—beverages that can cause tooth staining.
The ad uses animation to highlight the product’s effect of removing stains from teeth and restoring their natural whiteness.
It clearly shows what causes the stains and how to overcome them.
Sunstar G.U.M PLUS Dental Paste “The Time You’re Not Brushing”
In the G•U•M PLUS commercial “The Time You’re Not Brushing,” the product is promoted by focusing on the state of the mouth after brushing.
It highlights that G•U•M PLUS helps prevent the growth of periodontal bacteria following brushing.
Since ads typically emphasize the effects that occur while you’re brushing, this approach makes the commercial all the more memorable.
Sunstar GUM Plus Dental Rinse: “Long-Lasting, Effective Antibacterial Power”
This commercial powerfully conveys the germ-killing strength and lasting effect of Sunstar’s GUM Plus Dental Rinse, paired with scenes of real use.
By featuring a Sunstar researcher discussing the product’s efficacy, it creates a strong sense of credibility and underscores the brand’s confidence in the product.
Sunstar Ora² “IN THE MORNING” version / “IN THE AFTERNOON” version / “IN THE NIGHT” versionFANTASTICS
This is a collaboration commercial series with the much-talked-about FANTASTICS.
A variety of products appear, including toothpaste, toothbrushes, portable dental care kits, and mouth sprays.
There are three commercials themed around morning, noon, and night, each introducing the perfect product for its respective scene from the lineup.
The background music features FANTASTICS’ “Shiny Days,” a refreshing track with an appealing sound that pairs uplifting lyrics with the flow of a day from start to finish.
SUNSTAR GUM “Gum Haguki Lab: Gum Health” Version
Starting with women listing their dental concerns—such as food getting stuck easily between teeth and receding gums—this is a commercial for Sunstar’s toothpaste.
It introduces GUM Haguki Lab as a solution to those issues and promotes its ability to protect gum health.
Sunstar G·U·M Plus Dental Brush – Resilient Bristles Edition
This commercial straightforwardly conveys the appeal of Sunstar’s “GUM Plus Dental Brush” and the many meticulous details packed into it.
The fact that Sunstar researchers themselves discuss the brush’s key features also adds a sense of credibility.
It emphasizes that by focusing on resilient bristles, the brush achieves thorough cleaning with a light touch.
While highlighting its appeal and practicality, the ad strongly underscores its quality by presenting concrete numerical results from users who have experienced its effectiveness.
Sunstar GUM Dental Rinse: “Oral Care in Disaster Preparedness”
Even during disasters, oral care is essential for your health.
This commercial encourages people to include GUM Dental Rinse in their preparedness for oral care.
In emergencies, water is precious, and having liquid GUM on hand allows you to maintain oral hygiene without using extra water.
The message also conveys a wish for it to be helpful when it really matters.