Shionogi commercials: A collection of ads for SEDES and other medicines
Shionogi handles a wide range of over-the-counter medicines available at pharmacies, starting with Sedes.
You might have used a Shionogi medicine yourself.
When it comes to Shionogi commercials, the phrase “If it hurts, take Sedes right away” is well known, but many other commercials are also on air.
In this article, we’ll introduce all of those Shionogi commercials at once.
Some of them feature popular actresses, so be sure to pay attention to the cast as you take a closer look.
Shionogi commercials: A collection of ads for SEDES and other medicines (1–10)
Shionogi Healthcare Rinderon Vs “I Can’t Just Ignore It” Version / “I Want to Take Good Care of It” VersionJutaro Yamanaka
A commercial that shows dermatitis and hand eczema can be properly treated by applying medication.
It’s structured so that Jutaro Yamanaka speaks gently to you, and many viewers may have felt happy, as if their worries were acknowledged.
The ad also introduces the active ingredients, which raises a sense of reassurance and expectation—“this seems like it will work.”
Shionogi Healthcare Sedes High 1994Vanessa Williams
It’s a commercial that seems to convey the effectiveness and reassurance of Sedes through Vanessa Williams’s powerful singing.
Structured like a music video that ends with an announcement for Sedes, the visuals also convey a sense of warmth.
The song that powerfully communicates the product’s reliability is “Save The Best For Last.” It’s a track where a powerful vocal soars over a gentle sound, and that strength itself becomes a point that inspires a feeling of reassurance.
Shionogi Healthcare Sedes High G “My Deciding Factor” VersionHaruna Kawaguchi
This commercial promotes how Sedes High G firmly supports everyone’s desire to quickly relieve headaches.
It powerfully conveys the high effectiveness of having the same ingredients and the same formulation as prescription medicine.
Haruna Kawaguchi’s direct gaze at the viewer and the way the people around her break into smiles evoke the strong efficacy of the product and the relief of symptoms.
Shionogi Healthcare Isodine Clear Gargle: ‘Introducing Isodine Clear’ Edition
In a commercial introducing the Isodine Clear gargling solution, a scene from one family’s morning is depicted.
The mother urges the father and children to gargle with Isodine when they wake up.
Watching this, the eldest daughter thinks, “Maybe it’s thanks to Mom that we all stay healthy,” showing that while she finds her a bit overbearing, she’s also grateful.
The ad conveys the mother’s care for her family and their strong bonds, while also effectively highlighting the product’s high efficacy.
Shionogi Pharmaceutical: “For the ones you love.” (Version)Miki Fujimoto
This commercial uses a grand, forward-looking song by Ikimonogakari—one that encourages us to keep moving ahead—but its message is that COVID-19 is still spreading, so we should stay vigilant about hygiene and seek early diagnosis before conditions worsen.
Miki Fujimoto’s friendly personality really shines through, doesn’t it?
Shionogi Pharmaceutical: “For the ones you love.” (Version)Miki Fujimoto
This commercial uses a grand, forward-looking song by Ikimonogakari—one that encourages us to keep moving ahead—but its message is that COVID-19 is still spreading, so we should stay vigilant about hygiene and seek early diagnosis before conditions worsen.
Miki Fujimoto’s friendly personality really shines through, doesn’t it?
Shionogi Healthcare SEDES 2009Anju Suzuki
This commercial looks back on the history of Sedes and Shionogi Pharmaceutical in confronting pain, conveying the confidence born from that experience.
The visuals alternate between the Sedes package and people suffering from pain, and finally transition to a smiling photo to evoke a sense of reassurance.
The way Anju Suzuki explains with a smile and the variety of products also convey an attitude of standing by the user.