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Shionogi commercials: A collection of ads for SEDES and other medicines

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Shionogi handles a wide range of over-the-counter medicines available at pharmacies, starting with Sedes.

You might have used a Shionogi medicine yourself.

When it comes to Shionogi commercials, the phrase “If it hurts, take Sedes right away” is well known, but many other commercials are also on air.

In this article, we’ll introduce all of those Shionogi commercials at once.

Some of them feature popular actresses, so be sure to pay attention to the cast as you take a closer look.

Shionogi commercials: A collection of ads for SEDES and other medicines (1–10)

Shionogi Pharmaceutical: “For the ones you love.” (Version)Miki Fujimoto

Miki Fujimoto shares what she ‘picked up’ from family life: ‘Suddenly, a weird dance party breaks out…’ Shionogi’s new TV commercial: “For the Ones You Love.”

This commercial uses a grand, forward-looking song by Ikimonogakari—one that encourages us to keep moving ahead—but its message is that COVID-19 is still spreading, so we should stay vigilant about hygiene and seek early diagnosis before conditions worsen.

Miki Fujimoto’s friendly personality really shines through, doesn’t it?

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Shionogi Healthcare Sedes High “RELEASE” EditionMizuki Yamamoto

[Japanese Advertisement] Mizuki Yamamoto, Sedes High, Japanese expressions in the commercial, “Works fast and well.” Includes Japanese and Korean subtitles. TV commercial featuring Mizuki Yamamoto.

This commercial features Mizuki Yamamoto giving a straightforward explanation of how Sedes works to relieve pain.

While gazing at the Sedes package, she explains which ingredients work and how, and conveys how that leads to a smile.

The light, eye-catching animation that makes use of the Sedes packaging is also memorable, and the cheerful atmosphere evokes the easing of pain and anxiety.

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Shionogi Healthcare SEDES 2009Anju Suzuki

[CM] Shionogi Pharmaceutical SEDES Anju Suzuki (2009)

This commercial looks back on the history of Sedes and Shionogi Pharmaceutical in confronting pain, conveying the confidence born from that experience.

The visuals alternate between the Sedes package and people suffering from pain, and finally transition to a smiling photo to evoke a sense of reassurance.

The way Anju Suzuki explains with a smile and the variety of products also convey an attitude of standing by the user.

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Shionogi commercials. A collection of ads for SEDES and other medicines (11–20)

Shionogi Healthcare New SedesYoko Oginome

Shionogi Pharmaceutical New Sedes Tablets TV Commercial - Yoko Oginome

This is a commercial with a bright, cheerful tone, where Yoko Oginome lightly sings the phrase “If it hurts, take Sedes right away.” The content, including the dance, conveys a lightness, and it also expresses a positive feeling about relieving pain.

Because the overall expression is so upbeat, the trust in Sedes’s quick action and strong effectiveness comes across directly.

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Shionogi Healthcare Sedes High Protect “Quintet Formula” EditionMizuki Yamamoto

[Japanese Advertisement] Mizuki Yamamoto, SEDES High, Japanese expressions in the commercial, “I want to get better quickly. Take SEDES right away♪” Includes Japanese and Korean subtitles. TV commercial starring Mizuki Yamamoto.

This commercial highlights the high effectiveness of Sedes High Protect, which delivers both relief from severe headaches and protection for the stomach.

It powerfully conveys both its strong efficacy and peace of mind by combining multiple pain-relieving ingredients with components that protect the stomach.

With Mizuki Yamamoto providing a stylish explanation, it also evokes the impression that the effects are felt quickly.

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Shionogi Healthcare Sedes High “Mitsuki Begging” VersionMizuki Yamamoto

[Mizuki Yamamoto] Sedes High Commercial – “Begging Mizuki” Compilation

This is a commercial that highlights Mizuuki Yamamoto’s cuteness by showing her asking for Sedes High in various situations.

By depicting her casually begging for it in everyday moments, it also conveys the desire for people to incorporate Sedes into their daily lives with ease.

Because the content is simply about wanting Sedes, it leaves the impression that its effectiveness and reassuring quality also come through.

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Shionogi Healthcare Sedes High “The answer is High” versionMinako Tanaka

Shionogi Pharmaceutical SEDES

This is a commercial that recommends Sedes High when you want to quickly relieve a headache, and it also introduces its ingredients and effects.

It highlights which ingredients lead to which effects, accompanied by bright, clear visuals.

The way Minako Tanaka’s expression changes from troubled to a radiant smile also gives the impression that the product is effective.

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