Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan, best known for its catchphrase “Gohon! to ieba Ryukakusan” (“Cough? Think Ryukakusan”), offers a range of throat-care products from medicine to lozenges.
Many people have probably relied on it when their throat wasn’t feeling great.
In this article, we’ll showcase a selection of Ryukakusan commercials all at once! Recently, actress Sei A Yasuda’s appearance has drawn attention, and the commercials’ somewhat nostalgic style is also part of their appeal.
Now, let’s take a look at Ryukakusan’s commercials!
Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan Ryukakusan Throat Refreshing Tablets Lychee Mint Flavor “Introducing Lychee Mint Flavor” Version, Female Ver.NEW!
This commercial promotes the appeal of the newly launched Lychee Mint flavor of Ryukakusan Throat Refresh Tablets.
While clearly highlighting the series’ signature compact size, it also conveys the light, refreshing taste of Lychee Mint.
By focusing on the package moving smoothly and slipping into bags and pockets, the ad strongly communicates the desire for people to easily incorporate it into their everyday lives.
Ryukakusan Ryukakusan Throat Refreshing Tablets “Even for a Geisha’s Throat (Lychee Appears)”NEW!Kimi Isamu
This is an impressive commercial featuring Shinbashi geisha Ms.
Kimii, who performs a dance.
By showing her swiftly taking out a Ryukakusan tablet from within her kimono, it highlights how smartly one can care for the throat.
It also introduces that Ryukakusan is used for the throat care of geisha.
The background music is “Yoi Machigusa,” performed by flutist Ryuta Fujii and erhu player Huo Xiaojun.
Released in 1917, the poignant melody lingers in the heart.
Ryukakusan Direct: “Even for a geisha’s throat” versionKimi Isamu
This commercial features a real geisha and introduces Ryukakusan Direct, which can be taken without water.
The sight of Kimi Isamu gracefully performing a beautiful dance makes a strong impression for a TV ad, doesn’t it? The background music is a piece called “Yoimachigusa,” performed by flutist Ryuta Fujii and erhu player Huo Xiaojun.
Ryukakusan Ryukakusan Direct: “For the throats of professional singers and actors.”Daisuke Sakuma
This commercial features Daisuke Sakuma straightforwardly explaining what effects Ryukakusan Direct has and where it’s useful.
Because Sakuma often uses his voice for singing and acting, he expresses that using Ryukakusan Direct allows him to head to the set with peace of mind.
It conveys a reassuring message: someone like Sakuma, who already has a cheerful image, can smile even more with Ryukakusan Direct.
Ryukakusan Throat Refreshing Tablets: “Even for a Geisha’s Throat”Kimi Isamu
This is a commercial promoting that Ryukakusan Throat Refresh Tablets also help geisha with their throats.
Set to music, it first shows them dancing gracefully, and then reveals that they were secretly carrying the Throat Refresh Tablets.
It highlights how compact they are—easy to carry and easy to pop into the mouth.
The piece playing behind the dance is “Yoi Machigusa,” performed by Ryuta Fujii and Huo Xiaojun.
With its unique Japanese atmosphere created by overlapping flute and erhu, the music enhances a calm yet elegant mood.
Ryukakusan Ryukakusan Direct “Authentic” VersionShinosuke Tatekawa
This commercial expresses Ryukakusan’s long history and the confidence in its effectiveness built over time.
It parallels the career of rakugo storyteller Shinosuke Tatekawa with Ryukakusan’s own journey, conveying that steady accumulation is the path to authenticity.
The phrase about layering innovation onto tradition suggests a brand that has continually evolved.
Ryukakusan Ryukakusan Direct “Kanda Festival 2023” Version
The world hasn’t completely settled down yet, but as 2023 slowly brings back the everyday life we had a few years ago, the Kanda Festival in Akihabara, Tokyo will be held for the first time in four years.
Since there will be plenty of cheering, the commercial is cleverly structured to lead into using Ryukakusan Direct to take good care of your throat.
With actual footage from the festival, you can enjoy powerful, dynamic visuals!
