Ryukakusan, well-known for its catchphrase “Gohon! to ieba Ryukakusan” (“When you cough, think Ryukakusan”).
From medicine to throat lozenges, they offer products that care for your throat in many forms.
Many of you have probably relied on them when your throat wasn’t feeling well, right? In this article, we’ll introduce a whole lineup of Ryukakusan commercials! Lately, the star-studded casts have been creating quite a buzz, haven’t they? The nostalgic touches in the commercials—like rakugo storytellers, kabuki actors, geisha, and festivals—are also part of the appeal.
Now, let’s take a look at Ryukakusan’s commercials!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [April 2026] Summary of the Latest Trending Commercial Songs
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Actor] A collection of commercials featuring Ryuhei Matsuda. The humorous ones are appealing too.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- Commercials by Saishunkan Pharmaceutical. A collection of commercials for Domohorn Wrinkle and others.
- Shionogi commercials: A collection of ads for SEDES and other medicines
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
[Ahem! Speaking of that] Ryukakusan commercials. A compilation of medicine and throat lozenge commercials (1–10)
Ryukakusan Ryukakusan Direct “Chun-chun in the Throat” VersionChirp chirp
This commercial showcases the effectiveness and refreshing sensation of Ryukakusan Direct through Chun-Chun’s light, lively movements as a cheerleader.
A key point is that Chun-Chun takes Ryukakusan Direct before cheering, clearly conveying that it protects the throat.
The combination of a clear sky and a bright smile evokes a positive atmosphere.
Ryukakusan Direct “Kikunosuke Onoe / Umegaomaru and Butterfly” VersionKikunosuke Onoe, Narration: Kikugoro Onoe
This commercial showcases the tradition and prestige embodied in Ryukakusan Direct through the presence of the sixth-generation Onoe Kikunosuke.
You can feel Ryukakusan’s commitment to firmly protecting traditional performing arts from the throat up through his powerful bearing.
It also conveys confidence in the effectiveness built on a long history, as well as a caring stance on thoroughly tending to the throat.
Ryukakusan Direct “Ryukakusan for throats that perform”Onoe Kikugorō
This commercial presents the name-succession announcement and procession of the Eighth Onoe Kikugorō with a documentary-like feel, while also promoting that Ryukakusan supports traditional performing arts from the throat.
Kabuki features a unique vocal style and is an art form that relies on the throat, so it clearly conveys the importance of care.
The confident performances also strongly evoke the high effectiveness of Ryukakusan, don’t they?
Ryukakusan Direct “For mouth-breathing troubles, Ryukakusan” editionNarration: Shinosuke Tatekawa
This commercial uses an animation featuring Shinosuke Tatekawa to show how Ryukakusan Direct protects your throat.
It portrays how continued mouth breathing can suddenly trigger coughing, and conveys that Ryukakusan Direct effectively resolves such situations and helps restore normal throat function.
It also highlights the convenience of being able to use it quickly whenever you feel the need.
Ryukakusan Ryukakusan Throat Refreshing Tablets “Even for a Geisha’s Throat (Lychee Appears)”Kimi Isamu
This is an impressive commercial featuring Shinbashi geisha Ms.
Kimii, who performs a dance.
By showing her swiftly taking out a Ryukakusan tablet from within her kimono, it highlights how smartly one can care for the throat.
It also introduces that Ryukakusan is used for the throat care of geisha.
The background music is “Yoi Machigusa,” performed by flutist Ryuta Fujii and erhu player Huo Xiaojun.
Released in 1917, the poignant melody lingers in the heart.
Ryukakusan: For festival-throat too, Ryukakusan — “Okinawa All-Island Eisa Festival 2025” edition
This is a commercial that promotes Ryukakusan’s throat-care benefits by showcasing festivals from across Japan.
It depicts the Okinawa Zento Eisa Festival, clearly showing participants projecting their voices.
The powerful shouts that carry over the instruments convey how much their throats are being strained, while also expressing the idea that Ryukakusan protects them.
Ryukakusan: For festival-throat too, Ryukakusan — “Awa Odori 2025” edition
This commercial conveys the idea that Ryukakusan supports your throat, set against scenes from Awa Odori, the festival that symbolizes Tokushima Prefecture.
Powerful shouts that can hold their own against the instruments are a key element in energizing the festival, and the ad emphasizes that throat care is essential for that.
With both participants and spectators smiling, you can also sense that it supports not only their throats but their smiles as well.