Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan, well-known for its catchphrase “Gohon! to ieba Ryukakusan” (“When you cough, think Ryukakusan”).
From medicine to throat lozenges, they offer products that care for your throat in many forms.
Many of you have probably relied on them when your throat wasn’t feeling well, right? In this article, we’ll introduce a whole lineup of Ryukakusan commercials! Lately, the star-studded casts have been creating quite a buzz, haven’t they? The nostalgic touches in the commercials—like rakugo storytellers, kabuki actors, geisha, and festivals—are also part of the appeal.
Now, let’s take a look at Ryukakusan’s commercials!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [May 2026] roundup of the latest trending commercial songs
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Actor] A collection of commercials featuring Ryuhei Matsuda. The humorous ones are appealing too.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- Commercials by Saishunkan Pharmaceutical. A collection of commercials for Domohorn Wrinkle and others.
- Shionogi commercials: A collection of ads for SEDES and other medicines
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
[Ahem! Speaking of which] Ryukakusan commercials. A roundup of medicine and throat lozenge commercials (11–20)
Ryukakusan Direct Kiyari Troupe “Kanda Festival 2025” Version
It focuses on the kifyarishu who play an active role in the Kanda Festival.
Kiyari-shu are people who sing to synchronize their breathing when carrying or moving things, and in the footage they look cool as they raise their voices in unison against a black backdrop.
By showing how they project powerful voices to energize the festival, it promotes Ryukakusan as the perfect choice for throat care.
Ryukakusan Ryukakusan Direct: “For the throats of professional singers and actors.”Daisuke Sakuma
This commercial features Daisuke Sakuma clearly conveying what effects Ryukakusan Direct has and where it’s useful.
Sakuma often uses his voice for singing and acting, and it shows that by using Ryukakusan Direct, he can head to the set with peace of mind.
It’s a message filled with reassurance, suggesting that Sakuma—who already has a bright, cheerful image—can smile even more with Ryukakusan Direct.
Ryukakusan Ryukakusan Direct “Master and Disciple” VersionShinosuke Tatekawa, Harunosuke Tatekawa
This is a commercial for Ryukakusan Direct featuring Shinosuke Tatekawa and his apprentice, Harunosuke Tatekawa.
When you think of rakugo, you might picture the familiar gesture of using a fan as chopsticks to mimic eating soba, but in this CM they’re practicing the gesture for taking Ryukakusan Direct.
The way he gives passionate, angle-precise instruction is somehow heartwarming, and the result is a commercial that keeps you watching to the end.
Ryukakusan Ryukakusan Direct “Authentic” VersionShinosuke Tatekawa
This commercial expresses Ryukakusan’s long history and the confidence in its effectiveness built over time.
It parallels the career of rakugo storyteller Shinosuke Tatekawa with Ryukakusan’s own journey, conveying that steady accumulation is the path to authenticity.
The phrase about layering innovation onto tradition suggests a brand that has continually evolved.
Ryukakusan Throat Refresh Tablets: “In the Pocket of Working People”Seia Yasuda
This commercial highlights the greatest appeal of Ryukakusan Throat Refresh Tablets: you can use them in any situation.
Focusing on their small size, Seia Yasuda demonstrates that you can even talk while eating them.
The comical twist at the end, like a little reveal, also conveys the message that they’re meant to be used casually.
Ryukakusan Throat Refreshing Tablets: ‘Master and Disciple’ VersionShinosuke Tatekawa, Harunosuke Tatekawa
This commercial portrays an exchange between Shinosuke Tatekawa and Harunosuke Tatekawa as master and apprentice around the phrase “Are you taking me lightly?” while also promoting a throat-refreshing tablet.
He forcefully denies that he’s “belittling” his master, yet it turns out he’s actually “licking” a throat-refreshing tablet in his mouth—the story unfolds around these two meanings of “nameru” (to belittle/to lick).
The light, snappy dialogue and the pair’s changing expressions clearly convey a fun, lively atmosphere.
[Ahem! Speaking of which] Ryukakusan commercials. A compilation of medicine and throat lozenge ads (21–30)
Ryukakusan Even for festival-throat, Ryukakusan “Morioka Sansa Odori 2025” Edition
This is a Ryukakusan commercial featuring the Morioka Sansa Odori, held every August in Iwate Prefecture.
It shows drums, flutes, and dancing performed in a parade format—many viewers were likely captivated by its splendor.
At the Morioka Sansa Odori, the shout “Sakkora” is a standard call, and through the festival’s vibrant energy, the ad promotes Ryukakusan as a recommended choice for throat care.