Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan, well-known for its catchphrase “Gohon! to ieba Ryukakusan” (“When you cough, think Ryukakusan”).
From medicine to throat lozenges, they offer products that care for your throat in many forms.
Many of you have probably relied on them when your throat wasn’t feeling well, right? In this article, we’ll introduce a whole lineup of Ryukakusan commercials! Lately, the star-studded casts have been creating quite a buzz, haven’t they? The nostalgic touches in the commercials—like rakugo storytellers, kabuki actors, geisha, and festivals—are also part of the appeal.
Now, let’s take a look at Ryukakusan’s commercials!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [March 2026] Roundup of the Latest Trending Commercial Songs
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Actor] A collection of commercials featuring Ryuhei Matsuda. The humorous ones are appealing too.
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- Commercials by Saishunkan Pharmaceutical. A collection of commercials for Domohorn Wrinkle and others.
- Shionogi commercials: A collection of ads for SEDES and other medicines
[Ahem! Speaking of which] Ryukakusan commercials. A roundup of medicine and throat lozenge commercials (11–20)
Ryukakusan Direct Kiyari Troupe “Kanda Festival 2025” VersionNEW!
It focuses on the kifyarishu who play an active role in the Kanda Festival.
Kiyari-shu are people who sing to synchronize their breathing when carrying or moving things, and in the footage they look cool as they raise their voices in unison against a black backdrop.
By showing how they project powerful voices to energize the festival, it promotes Ryukakusan as the perfect choice for throat care.
Ryukakusan Ryukakusan Throat Refreshing Tablets “Even for a Geisha’s Throat (Lychee Appears)”NEW!Kimi Isamu
This is an impressive commercial featuring Shinbashi geisha Ms.
Kimii, who performs a dance.
By showing her swiftly taking out a Ryukakusan tablet from within her kimono, it highlights how smartly one can care for the throat.
It also introduces that Ryukakusan is used for the throat care of geisha.
The background music is “Yoi Machigusa,” performed by flutist Ryuta Fujii and erhu player Huo Xiaojun.
Released in 1917, the poignant melody lingers in the heart.
Ryukakusan: For festival-throats too — Ryukakusan “Yosakoi Festival 2025” editionNEW!
The Yosakoi Festival, a hallmark of Kochi’s summer.
This commercial captures not only the scenes from the day of the festival but also the dancers’ practice sessions leading up to it.
It’s filled with moments of singing, chanting in unison, and dancing while projecting their voices, and the sheer energy is overwhelming.
Throughout the ad, the focus is on vocal expression, and it concludes by emphasizing that Ryukakusan is the ideal choice for throat care.
Ryukakusan: For festival-throats too—Ryukakusan “Akita Kanto Festival 2025” EditionNEW!
The Akita Kanto Festival leaves a striking impression with performers raising kanto poles adorned with many lanterns, some as long as 12 meters.
Not only the skill of hoisting the kanto, but also the people cheering as they watch—everyone fully enjoying the festival—is wonderful to see.
Accompanied by the narration, “Come on, let’s raise our voices,” the commercial resounds with the festival’s cheers.
Through scenes of the bustling celebration, the CM promotes Ryukakusan as an ideal choice for throat care.
Ryukakusan—For festival throats too. Ryukakusan “Fujisaki Hachimangu Autumn Grand Festival 2025” EditionNEW!
In this commercial featuring the autumn grand festival of Fujisaki Hachimangu Shrine in Kumamoto Prefecture, the procession of warriors and decorated horses really stands out.
Alongside the tagline “Give voice to the joy of living,” the scenes of people raising their voices to the beat of drums and trumpets are strikingly depicted.
By showing people shouting amid the festivities, the ad effectively promotes Ryukakusan as perfect for throat care.