Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan, well-known for its catchphrase “Gohon! to ieba Ryukakusan” (“When you cough, think Ryukakusan”).
From medicine to throat lozenges, they offer products that care for your throat in many forms.
Many of you have probably relied on them when your throat wasn’t feeling well, right? In this article, we’ll introduce a whole lineup of Ryukakusan commercials! Lately, the star-studded casts have been creating quite a buzz, haven’t they? The nostalgic touches in the commercials—like rakugo storytellers, kabuki actors, geisha, and festivals—are also part of the appeal.
Now, let’s take a look at Ryukakusan’s commercials!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [May 2026] roundup of the latest trending commercial songs
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Actor] A collection of commercials featuring Ryuhei Matsuda. The humorous ones are appealing too.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- Commercials by Saishunkan Pharmaceutical. A collection of commercials for Domohorn Wrinkle and others.
- Shionogi commercials: A collection of ads for SEDES and other medicines
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
[Ahem! Speaking of which] Ryukakusan commercials. A compilation of medicine and throat lozenge ads (21–30)
Ryukakusan: For festival throats too — Ryukakusan “Fukushima Waraji Festival 2025” Edition
A commercial from the “Ryukakusan for Festival-Throats” series, themed around festivals across Japan.
This one shows the Fukushima Waraji Festival held in Fukushima Prefecture.
It features scenes of people carrying the festival’s highlight, a giant straw sandal, whose sheer impact is truly overwhelming.
The festival chants and the shouts of participants heard in the background convey the message that when it comes to throat care, Ryukakusan is the go-to choice.
Ryukakusan: For festival-throat too, Ryukakusan — “Aomori Nebuta Festival 2025” edition
It shows scenes from Aomori Prefecture’s Nebuta Festival, counted among the three great festivals of Tohoku.
In addition to dynamic footage of the powerful nebuta floats, participants are shown dancing while shouting loudly.
Along with everyone’s joyful expressions and raised voices, it clearly promotes that Ryukakusan is the go-to for throat care.
Ryukakusan Direct: “Even for a geisha’s throat” versionKimi Isamu
This commercial features a real geisha and introduces Ryukakusan Direct, which can be taken without water.
The sight of Kimi Isamu gracefully performing a beautiful dance makes a strong impression for a TV ad, doesn’t it? The background music is a piece called “Yoimachigusa,” performed by flutist Ryuta Fujii and erhu player Huo Xiaojun.
Ryukakusan Throat Refreshing Tablets: “Even for a Geisha’s Throat”Kimi Isamu
This is a commercial promoting that Ryukakusan Throat Refresh Tablets also help geisha with their throats.
Set to music, it first shows them dancing gracefully, and then reveals that they were secretly carrying the Throat Refresh Tablets.
It highlights how compact they are—easy to carry and easy to pop into the mouth.
The piece playing behind the dance is “Yoi Machigusa,” performed by Ryuta Fujii and Huo Xiaojun.
With its unique Japanese atmosphere created by overlapping flute and erhu, the music enhances a calm yet elegant mood.
Ryukakusan Ryukakusan Direct “Kanda Festival 2023” Version
While the world hadn’t fully settled down yet, everyday life was gradually returning to what it had been a few years earlier, and in 2023 the Kanda Festival in Akihabara, Tokyo was held for the first time in four years.
Since full-throated cheering was back, the commercial is structured to naturally lead into using Ryukakusan Direct to take care of your throat.
With actual footage from the festival, you can enjoy powerful, dynamic visuals!
In conclusion
The Ryukakusan commercials are imbued with a warm worldview that conveys a deep care for the throat. We hope this article has allowed you to savor once more the many images and words that, while familiar, linger in your memory in unexpected moments. We will add new commercials as they are released, so please check back again.