Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan, best known for its catchphrase “Gohon! to ieba Ryukakusan” (“Cough? Think Ryukakusan”), offers a range of throat-care products from medicine to lozenges.
Many people have probably relied on it when their throat wasn’t feeling great.
In this article, we’ll showcase a selection of Ryukakusan commercials all at once! Recently, actress Sei A Yasuda’s appearance has drawn attention, and the commercials’ somewhat nostalgic style is also part of their appeal.
Now, let’s take a look at Ryukakusan’s commercials!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [February 2026] Summary of Trending Latest Commercial Songs
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- [Actor] A collection of commercials featuring Ryuhei Matsuda. The humorous ones are appealing too.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- Shionogi commercials: A collection of ads for SEDES and other medicines
- Commercials by Saishunkan Pharmaceutical. A collection of commercials for Domohorn Wrinkle and others.
Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan Throat Refresh Tablets: “In the Pocket of Working People”Seia Yasuda

This commercial highlights the greatest appeal of Ryukakusan Throat Refresh Tablets: you can use them in any situation.
Focusing on their small size, Seia Yasuda demonstrates that you can even talk while eating them.
The comical twist at the end, like a little reveal, also conveys the message that they’re meant to be used casually.
Ryukakusan Ryukakusan Direct “Master and Disciple” VersionShinosuke Tatekawa, Harunosuke Tatekawa

This is a commercial for Ryukakusan Direct featuring Shinosuke Tatekawa and his apprentice, Harunosuke Tatekawa.
When you think of rakugo, you might picture the familiar gesture of using a fan as chopsticks to mimic eating soba, but in this CM they’re practicing the gesture for taking Ryukakusan Direct.
The way he gives passionate, angle-precise instruction is somehow heartwarming, and the result is a commercial that keeps you watching to the end.
Ryukakusan Throat Refreshing Tablets: ‘Master and Disciple’ VersionShinosuke Tatekawa, Harunosuke Tatekawa

This commercial portrays an exchange between Shinosuke Tatekawa and Harunosuke Tatekawa as master and apprentice around the phrase “Are you taking me lightly?” while also promoting a throat-refreshing tablet.
He forcefully denies that he’s “belittling” his master, yet it turns out he’s actually “licking” a throat-refreshing tablet in his mouth—the story unfolds around these two meanings of “nameru” (to belittle/to lick).
The light, snappy dialogue and the pair’s changing expressions clearly convey a fun, lively atmosphere.


