Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.
Ryukakusan, well-known for its catchphrase “Gohon! to ieba Ryukakusan” (“When you cough, think Ryukakusan”).
From medicine to throat lozenges, they offer products that care for your throat in many forms.
Many of you have probably relied on them when your throat wasn’t feeling well, right? In this article, we’ll introduce a whole lineup of Ryukakusan commercials! Lately, the star-studded casts have been creating quite a buzz, haven’t they? The nostalgic touches in the commercials—like rakugo storytellers, kabuki actors, geisha, and festivals—are also part of the appeal.
Now, let’s take a look at Ryukakusan’s commercials!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [April 2026] Summary of the Latest Trending Commercial Songs
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Actor] A collection of commercials featuring Ryuhei Matsuda. The humorous ones are appealing too.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- Commercials by Saishunkan Pharmaceutical. A collection of commercials for Domohorn Wrinkle and others.
- Shionogi commercials: A collection of ads for SEDES and other medicines
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
[Ahem! Speaking of that] Ryukakusan commercials. A compilation of medicine and throat lozenge commercials (1–10)
Ryukakusan Direct “When your voice becomes strength”
This commercial powerfully highlights the importance of throat care with Ryukakusan through the context of sports.
In sports, not only the athletes’ voices but also the cheers are crucial for boosting excitement.
It conveys the idea of protecting the throats of everyone involved in sports.
The message also evokes the high effectiveness of allowing people to focus on sports without worrying about their throats.
Ryukakusan Throat Refreshing Tablets Blue Debut: “Male Ver.” / “Female Ver.”
This commercial introduces Ryukakusan Throat Refresh Tablets, notable for their striking blue packaging.
The product package is turned into a mascot character that moves and talks, creating a friendly feel.
It emphasizes that the compact tablet form is more portable than throat lozenges.
There are male and female versions of the ad, and at the end, the man takes the product from his chest pocket while the woman takes it out of her bag.
Ryukakusan Ryukakusan Throat Refreshing Tablets Lychee Mint Flavor “Introducing Lychee Mint Flavor” Version, Female Ver.
This commercial promotes the appeal of the newly launched Lychee Mint flavor of Ryukakusan Throat Refresh Tablets.
While clearly highlighting the series’ signature compact size, it also conveys the light, refreshing taste of Lychee Mint.
By focusing on the package moving smoothly and slipping into bags and pockets, the ad strongly communicates the desire for people to easily incorporate it into their everyday lives.
[Ahem! Speaking of which] Ryukakusan commercials. A roundup of medicine and throat lozenge commercials (11–20)
Ryukakusan: For festival-throats too — Ryukakusan “Yosakoi Festival 2025” edition
The Yosakoi Festival, a hallmark of Kochi’s summer.
This commercial captures not only the scenes from the day of the festival but also the dancers’ practice sessions leading up to it.
It’s filled with moments of singing, chanting in unison, and dancing while projecting their voices, and the sheer energy is overwhelming.
Throughout the ad, the focus is on vocal expression, and it concludes by emphasizing that Ryukakusan is the ideal choice for throat care.
Ryukakusan: For festival-throats too—Ryukakusan “Akita Kanto Festival 2025” Edition
The Akita Kanto Festival leaves a striking impression with performers raising kanto poles adorned with many lanterns, some as long as 12 meters.
Not only the skill of hoisting the kanto, but also the people cheering as they watch—everyone fully enjoying the festival—is wonderful to see.
Accompanied by the narration, “Come on, let’s raise our voices,” the commercial resounds with the festival’s cheers.
Through scenes of the bustling celebration, the CM promotes Ryukakusan as an ideal choice for throat care.
Ryukakusan—For festival throats too. Ryukakusan “Fujisaki Hachimangu Autumn Grand Festival 2025” Edition
In this commercial featuring the autumn grand festival of Fujisaki Hachimangu Shrine in Kumamoto Prefecture, the procession of warriors and decorated horses really stands out.
Alongside the tagline “Give voice to the joy of living,” the scenes of people raising their voices to the beat of drums and trumpets are strikingly depicted.
By showing people shouting amid the festivities, the ad effectively promotes Ryukakusan as perfect for throat care.
Ryukakusan – For festival-throats too, Ryukakusan. “Tottori Shan Shan Festival 2025” Version
It shows scenes from the Tottori Shanshan Festival, famed for the captivating sight of many people dancing with umbrellas.
The sight of countless umbrellas spinning is truly breathtaking.
The dancers shout loudly in time with the music, which ties into the commercial’s message about using Ryukakusan to care for the throat.
The umbrella dance is especially striking, making this one of the most memorable ads in Ryukakusan’s festival-themed commercial series.