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Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.

Ryukakusan, best known for its catchphrase “Gohon! to ieba Ryukakusan” (“Cough? Think Ryukakusan”), offers a range of throat-care products from medicine to lozenges.

Many people have probably relied on it when their throat wasn’t feeling great.

In this article, we’ll showcase a selection of Ryukakusan commercials all at once! Recently, actress Sei A Yasuda’s appearance has drawn attention, and the commercials’ somewhat nostalgic style is also part of their appeal.

Now, let’s take a look at Ryukakusan’s commercials!

Speaking of 'Ahem!': Ryukakusan commercials. A roundup of ads for the medicine and throat lozenges.

Ryukakusan Throat Refresh Tablets: “In the Pocket of Working People”Seia Yasuda

[CM] Ryukakusan Throat Refreshing Tablets “In the Pocket of Working People” | Ryukakusan Co., Ltd.

This commercial highlights the greatest appeal of Ryukakusan Throat Refresh Tablets: you can use them in any situation.

Focusing on their small size, Seia Yasuda demonstrates that you can even talk while eating them.

The comical twist at the end, like a little reveal, also conveys the message that they’re meant to be used casually.

Ryukakusan Ryukakusan Direct “Master and Disciple” VersionShinosuke Tatekawa, Harunosuke Tatekawa

[CM] Ryukakusan Direct “Master and Disciple” 15 seconds, Ryukakusan Co., Ltd.

This is a commercial for Ryukakusan Direct featuring Shinosuke Tatekawa and his apprentice, Harunosuke Tatekawa.

When you think of rakugo, you might picture the familiar gesture of using a fan as chopsticks to mimic eating soba, but in this CM they’re practicing the gesture for taking Ryukakusan Direct.

The way he gives passionate, angle-precise instruction is somehow heartwarming, and the result is a commercial that keeps you watching to the end.

Ryukakusan Throat Refreshing Tablets: ‘Master and Disciple’ VersionShinosuke Tatekawa, Harunosuke Tatekawa

[CM] Ryukakusan Throat Refreshing Tablets “Master and Apprentice” 15-second spot — Ryukakusan Co., Ltd.

This commercial portrays an exchange between Shinosuke Tatekawa and Harunosuke Tatekawa as master and apprentice around the phrase “Are you taking me lightly?” while also promoting a throat-refreshing tablet.

He forcefully denies that he’s “belittling” his master, yet it turns out he’s actually “licking” a throat-refreshing tablet in his mouth—the story unfolds around these two meanings of “nameru” (to belittle/to lick).

The light, snappy dialogue and the pair’s changing expressions clearly convey a fun, lively atmosphere.