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Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You probably see Taisho Pharmaceutical’s commercials quite often on TV and elsewhere—the phrase “Taisho Pharmaceutical with the eagle mark” really sticks in your mind, doesn’t it?

In addition to energy drinks like Lipovitan D, they also run ads for products such as medicines and sunscreen.

In this article, we’ll introduce a wide range of Taisho Pharmaceutical commercials, both old and new.

We’ll also touch on notable performers and the songs used as background music, so if there’s a commercial you’ve been curious about, be sure to check it out.

Taisho Pharmaceutical commercials: A collection of ads for Lipovitan D and other medicines and drinks (21–30)

Taisho Pharmaceutical Lipovitan D Employee Kosugi: “Office Worker” Version / “Construction Worker” Version / “Delivery Worker” Version / “Long-Distance Driver” Version / “IT Employee” VersionKane Kosugi

Lipovitan D “Employee Kosugi: Office Worker” Version

Lipovitan D: “Employee Kosugi – Construction Worker” Version

Lipovitan D: “Employee Kosugi / Delivery Person” Edition

Lipovitan D “Employee Kosugi: Long-Distance Driver” Version

Lipovitan D: 'Employee Kosugi, IT Staff' Version

Mr.

Kane Kosugi takes on various professions, and the unique kinds of fatigue that come with each job are introduced.

It then highlights that Lipovitan D is perfect for caring for the specific fatigue of each role.

With the familiar shout of ‘Fight, Ippatsu!’ he dives back into work, looking truly dependable.

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Taisho Pharmaceutical Lipovitan D “Crisis” EditionKane Kosugi, Torui Nozaki

Lipovitan D “Crisis” Version 30 Seconds

When it comes to Lipovitan D commercials, many people probably picture Kane Kosugi climbing a cliff.

In the “Crisis” version, it truly portrays a Reiwa-era take on the cliff-climbing scene.

Kane Kosugi appears as a company employee, looking at a target graph with a junior colleague.

The scene then shifts, and the two begin climbing a cliff shaped like a bar graph.

Just short of the summit, the junior’s foothold crumbles, but Kane Kosugi lends a hand at the last moment, rescuing him to the classic shouts of “Fight!” “Ippatsu!” For those familiar with past commercials, it’s a nostalgic spot.

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Taisho Pharmaceutical Lipovitan D “Swordfish Fishing” Version

[Nostalgic Commercial] Lipovitan D “Marlin Fishing” (1988)

This commercial showcases the power of Lipovitan D, which supports you when it really counts, by placing it in situations where strength is needed.

On a ship tossed by rough waves, accompanied by the familiar shout of “Fight! Ippatsu!” they reel in a gigantic marlin.

By clearly showing just how big it is, you can really feel that the power has been unleashed.

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Taisho Pharmaceutical Pabron Ace Pro-X ‘Go on the Offensive at Once’ EditionShun Oguri

Pabron Ace Pro-X TV Commercial “Go on the Offensive at Once” 30-second version

This commercial, which promotes quick and powerful effectiveness when taken early, is the Pabron Ace Pro-X ad titled “Attack All at Once.” Shun Oguri appears as the presenter, introducing both the high efficacy and the importance of taking it promptly.

It conveys that this is a reliable medicine to depend on when you can’t afford to fall ill at critical times.

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Taisho Pharmaceutical Lipovitan D “Long-Distance Driving Hero” Version

Lipovitan D “Long-Distance Driving Hero” Edition

This commercial, done in an American comic-style animation, shows a long-haul driver getting through his workday by drinking Lipovitan D.

Thanks to Lipovitan D, he finishes his job early without any issues, and even after getting home he’s full of energy, doing things like washing the dishes—clearly making it through the whole day in good shape.

It’s one of those ads with such catchy direction that you can’t help but keep watching.

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Taisho Pharmaceutical Lipovitan Jelly ZERO “Selfish” VersionKane Kosugi

Lipovitan Jelly ZERO Web CM “Selfish” Version (30 seconds)

Lipovitan D, famous for its “Fight, one shot!” catchphrase, is featured here in a commercial introducing Lipovitan Jelly ZERO, which cuts calories and sugars.

Kane Kosugi, who appears in Lipovitan D commercials, is throwing a playful tantrum on a conference room table, insisting, “All I need is the fight!” It shows a unique side of Kane that will make you chuckle.

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Coppertone ‘Selfie’ VersionAlice Hirose

[Alice Hirose] Coppertone commercial

From the sunscreen brand Coppertone, this appeared in the “Selfie” segment.

The featured performer is Alice Hirose, playing a cheerful girl having fun at the beach.

Her bright smile shines against the pop, tropical sound.

Since she’s usually known for her long hair, the ponytail gives her a fresh new look and is really lovely.

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